Seafarer

Maritime was the theme for this must have watch.

The slick and stylish salads days of the Fifties found a watch

The Seafarer featured special dials patterned red, green and yellow which displayed high and low tides. This feature gave the Seafarer genuine seafaring edge and earned this watch the right to consider itself thoroughly seaworthy.

Not only could the Seafarer display the ebb and flow of tides it also tracked the phases of the moon. Moonchild before its time. For those out and about - afloat, on foot or four wheels - this was a high style and mighty useful piece of kit.

The evident success of the Seafarer led TAG Heuer to produce their own version– the model was called the Mareographe. In this way the successful stateside creation came back home and brought an American icon to the European market.

A thoroughbred line which began to thrive and multiply

Some welcome racing certainty for amateurs and professionals alike.

Just three short years after the launch of the Seafarer a new generation of this instant classic was produced. The Auto-Graph featured a tachymeter scale on the dial and a hand that could be preset to a specific point providing invaluable service to rally drivers.

In the heat of competition this design innovation allowed rally driver and navigator to determine the pace of the race at the check of the dial. A reliable reading of time over a mile was a flick of the wrist away. 

And the feature also adapted to the more sedate pursuit of golf. The score tally hand could be rotated to count golf scores. In this way the humble wristwatch turned into the arbiter in contests from the leafy greens to the churned dirt of the riproaring Monte Carlo rally. Adding some welcome racing certainty for amateurs and professionals alike.

The Seafarer and siblings define a lifestyle

trailblazing ladies among on their client list, including Katherine Hepburn and Greta Garbo

Abercrombie and Fitch were a smart fit for the Swiss watchmaker. The obvious choice for the creation of a pure breed range of sporty watches.  Equally at home on sea and land. The rugged conception and autonomy made it a natural choice for those with a completive streak.

Teddy Roosevelt, John F Kennedy Dwight Eisenhower and Clark Gable were faithful customers of Abercrombie and Fitch. Including maverick talents such as Ernest Hemingway whose writing talent was more than matched by his macho sense of adventure. All names which sit comfortably alongside the names who have entrusted their timekeeping to TAG Heuer over the years.

The famous New York label also counted some trailblazing ladies on their client list, including Katherine Hepburn and Greta Garbo and the fearless aviator Amelia Earhart. All these names sit comfortably in the lineage of these two company’s which together launched the Seafarer. Watch that man. And watch that woman.

Inspired by the aquatic world