Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

Savoir faire

The Spirit

If you are boldly going anywhere you boldly go with a TAG Heuer.  Timepieces which have played a vital role in the exploits of the most dashing and daring champions and adventurers of the past 150 years.

 

A passion born young. Still in his twenties founder Edouard Heuer decided keys were a windup and consigned them to history with his groundbreaking crown-operated winding system. Being in the forefront was the most stylish position, a position TAG Heuer assumed and has retained.

 

Over three centuries at the cutting edge of timekeeping on land, sea and air.


TAG Heuer clocks winners on the waves, on the track, in lawn tennis and on Formula 1 circuits. And for more unusual exploits. A Time on Trip device was aboard the Graf Zeppelin’s first transatlantic flight. The intrepid Hugo Eckener also installed it on his Zeppelin a round the world trip in 1929.
Modern day Olympic recordbreakers in Antwerp in 1920, Paris 1924 and Amsterdam in 1928 raced against stopwatches including the Heuer Mikographs and Micrcosplits. Wordbeaters take their prized winning times from TAG Heuer. 

 

The gold standard of time, on occasion, literally. A gold TAG Heuer was presented to Prof Auguste Picard who headed sky high in a ballon to a record height of 15,781m. Aside from airships and ballons by the Thirties TAG Heuer timepieces had become key and trusted fixtures in cars and planes worldwide.

 

As the jet set took flight TAG Heuer is master of the time zones

For a newly globalised post World War 2 world TAG Heuer introduced the Twin Time in 1955 which displayed two time zones simultaneously. And then went beyond. A TAG Heuer stopwatch shot into space on the first manned flight aboard Mercury–Atlas 6 in the hands of astronaut John Glenn. 

 

In 1971 TAG Heuer joined forces with Enzo Ferrari  and became the Official Timekeeper for the roaring red Formula 1 stable from 1971 until 1979. In the midst of this association the Chronosplit was launched – a double digital display quartz marvel precise to 1/100th of a second. Senior Ferrari ordered 15.