Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

Savoir faire

Research & Development

Industry professionals regularly tell TAG Heuer R&D that they shouldn’t reinvent the wheel. That what they’re doing can’t be done. But TAG Heuer R&D teams have always gone their own way. It is these experts need to consistently challenge long held principles about watchmaking that is behind the most innovative achievements in the company’s history.

During 150 years at the forefront of Swiss avant-garde, TAG Heuer has frequently “reinvented the wheel”. One of the brand’s first patents was that awarded to Edouard Heuer in 1887 for the oscillating pinion - a major benchmark in modern watchmaking and still a vital element in most mechanical chronographs.

TAG Heuer R&D policy, to progressively reinvent the most basic principles of watchmaking – energy, transmission and regulation, while anchored in this impressive heritage, is taking them forward into the next millenium.

As an example, 2010’s Concept Watch - the TAG Heuer Pendulum Concept, which presents the first ever oscillator in a mechanical movement without a hairspring. Since 1675, the regulating organ of all mechanical watches has been a balance wheel and spiral hairspring system. In the TAG Heuer Pendulum Concept, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets.

Using the combined talents and skills of in-house designers, production and quality engineers, with other specialists from the watch, car and medical industries, allows TAG Heuer to “think outside the box”. New ideas often take years of concentrated effort to come to fruition.

This was the case with the sensational TAG Heuer Monaco V4 Concept Watch, the results of 5 hard years of laboratory conception, simulation and construction. To make it, TAG Heuer engineers substituted the traditional pinion and gear transmission with an entirely new belt-driven mechanical transmission. Monaco V4 became a commercial reality at the end of 2009, when it was successfully launched in limited edition of 150 “Haute Horlogerie” pieces.