11 Feb. WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER

Already dominant in the most legendary races and racing categories, TAG Heuer now adds World Rally to its "Mastering Speed" podium

The new front-runner on Citroen's WRC team joins driving legends Jenson Button and Alain Prost in the Swiss watchmaker's "150 Years of Motor Racing" Celebrations

TAG Heuer is proud to announce that World Rally star Sébastien Ogier has joined the elite corps of racing champions on the TAG Heuer "Dream Team" of Brand Ambassadors.

The French driver, winner of the Junior Rally Championship in 2008 and now driving for Citroen's top team in WRC, will participate worldwide in TAG Heuer's "150 Years of Motor-Racing" celebrations in 2011, alongside Vodafone McLaren Mercedes star Jenson Button and four-time F1 Champion Alain Prost.

"All the great heroes of motor-racing," said the 28-year-old Ogier, "from Juan Manuel Fangio to Ayrton Senna, have been part of the TAG Heuer legend. Now I'm thrilled to be part of it too, and I will do my best to merit the honor."

After his impressive showing last season with the Citroen Junior Team — including two wins in the WRC Championship — Sébastien Ogier will partner this year with his countryman and seven-time World Champion Sébastien Loeb. After his impressive 4th place overall finish last year, Ogier is widely expected to be challenger for the 2011 WRC title. The thirteen-race season is played out on five continents and kicks off February 10th with the Swedish Rally.

"Signing Sébastien Ogier gives TAG Heuer solid representation in every major arena of motor sports," said TAG Heuer CEO Jean-Christophe Babin. "Adding the World Rally to our existing partnerships with the Vodafone McLaren Mercedes in F1, Audi Sport in Le Mans and Endurance racing, the Automobile Club of Monaco, and our longstanding role as Official Watch of the Indy 500, truly makes us the "Masters of Speed" in the watch industry."