25 MAY. TAG Heuer and Patrick Dempsey at the Indianapolis 500

Hollywood Star and Professional Race Car Driver joined Luxury Swiss Watch Brand, TAG Heuer to “Start Their Engines” at The Greatest Spectacle in Racing.

For more than 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used for competitive sports, most notably automotive racing, in which capturing the tiniest fraction of a second can determine the victor. To commemorate this remarkable milestone and to celebrate the “The Greatest Spectacle in Racing,” TAG Heuer friend of the brand and race car driver, Patrick Dempsey, waved the green flag inviting 2015 Indy Car drivers to start their engines.

Bringing TAG Heuer’s passion for autoracing and music to life, Dempsey then introduced famed DJ Kaskade at the highly-anticipated and brimming, Snake Pit Music Festival. Dempsey showed some of his own mixing skills alongside the DJ, where he danced to a few of his favorite beats in front of more than 20,000 party-goers.

Dempsey later ended the winner’s circle ceremony, presenting TAG Heuer’s Limited Edition Indy 500 Chronograph and a $10,000 check to winner of the Indy 500 winner, whose #DontCrackUnderPressure attitude eventually won him the race.

The Limited Edition Chronograph boasts a grey stylized dial patterned after the famed “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway, 44mm dial inspired by a racecar’s dashboard and a printed “INDY 500” logo inside the counter which pays a fitting tribute to the world’s largest single-day spectator sporting event.