28 Jun. The Odyssey of Pioneers stops at the Shanghai World Expo

A mythical stop for a legendary Tour.

TAG Heuer's Odyssey of Pioneers arrived at the Shanghai World Expo's Monaco Pavilion.

During an exclusive cocktail, Jean-Christophe Babin, President & CEO of TAG Heuer, welcomed on stage young talent and rising F1 star Ho-pin Tung, as well as one of China's most revered actors, Chen Dao Ming.


On June 28, 150 of Shanghai's entrepreneurs, executives and socialties came together to celebrate TAG Heuer's 150th anniversary. In the Monaco Pavilion of the World Expo, they went through the "Odyssey of Pioneers" exhibition, featuring the past, present and future watches of TAG Heuer. The Monaco collection in the Monaco Pavilion : Who could dream a better association?

Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.


Congratulations to the Chinese Team !