TAG HEUER AND NOTABLE CELEBRITIES KICK OFF AMERICAN LEG OF GLOBAL "ODYSSEY OF PIONEERS" IN MALIBU.
The entertainment, fashion and media elite came out to celebrate TAG Heuer’s “The Odyssey of Pioneers” last night at an exclusive cocktail party hosted in a private Malibu estate. The invitation-only event drew several celebrities including Twilight star Kellan Lutz, Joe Manganiello from True Blood, Johny Galecki from Big Band Theory, and Tim Daly, star of Private Practice. Renaud Dutreil, Chairman of LVMH Moët Hennessy Louis Vuitton Inc., also made an appearance.
TAG Heuer CEO and President Ulrich Wohn welcomed guests, especially, Elon Musk, Chairman and CEO of Tesla Motors Inc.
During the event, guests enjoyed cocktails, including Veuve Clicquot Ponsardin, and previewed our exhibition of key historical and current TAG Heuer products that underscores the brand’s passion for revolutionizing timekeeping. The TAG Heuer Tesla roadster was also exhibited.
The Malibu-based event marked the 11th major stop the TAG Heuer Tesla Roadster has made worldwide. In March 2010, TAG Heuer brand ambassador and Academy Award-nominated actor Leonardo DiCaprio kicked off the car’s round-the-world, six-month “Odyssey” in Basel, Switzerland. Since then, the TAG Heuer Tesla Roadster has visited Monaco, the Great Wall of China and India, where Prince Albert, actor Chen Dao Ming and the Maharaja of India, respectively, drove it.
Brand ambassador and tennis champion Maria Sharapova welcomed the TAG Heuer Tesla Roadster when it arrived in the U.S. earlier this month, and drove it along the streets of Manhattan Beach, Calif. Throughout the summer, the car will be driven cross-country and stop in cities nationwide, including Las Vegas, Miami, N.Y., where TAG Heuer will host exclusive cocktail receptions on August 19 and Sept. 2.
The TAG Heuer Tesla Roadster will travel to London and then Paris for the final leg of its global journey. At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.