24 Mar. TAG HEUER’S ART OF MANUFACTURING EVENT IS THE TALK OF THE MOSCOW TOWN

On March 18th, TAG Heuer presented its magnificent exhibition of Art of Manufacturing in the historical building of the Central Telegraph. This new event location in Moscow close to the Red Square was ideal to convey TAG Heuer’s message of innovation and tradition, avant-garde and heritage, as it was repeatedly commented by the exclusive guests, including top Moscow socialists and art celebrities.

TAG Heuer's CEO Stephane Linder and Oleg Kaydalov, the new General Manager of TAG Heuer Russia, shared the brand’s latest news and invited guests to discover TAG Heuer's manufacturing know how through the exhibition of Haute Horlogerie timepieces, in-house movements and historical pieces as well as a stunning artistic performance by top gymnasts. The musical part of the event was mastered by celebrity DJ Vitaly Kozak. After greetings from Jack Heuer extended by video, guests were also invited to discover and try some timepieces from the TAG Heuer Carrera collection - which celebrated its 50th anniversary in 2013.

The event was hosted by Andrei Malakhov - Russia's most famous TV anchorman and big fan of TAG Heuer Communication products (cell phones), and Yulia Snigir, a friend of the brand and one of the most popular and elegant Russian actresses (Die Hard).
Among guests were many chief editors of glossy, business print and digital press, film, show-biz and sports celebrities, namely: famous Olympic champion in figure skating Adelina Sotnikova, football player Yuri Zhirkov, fashion designer Victoria Gazinskaya, fashion icon Evelina Khromchenko, VJ Avrora, actors Andrey Tchadov and Anatoly Belyi, actresses Anastasia Zadorozhnaya, Ksenia Kutepova, Lyubov Tolkalina and many others…