Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

06 NOV. TAG HEUER LIGHTS UP PARIS

Stéphane Linder throws the biggest event of the year at brand’s newest flagship boutique at Paris Opera

Paris, November 6, 2013 -- The toniest stretch of Boulevard des Capucines and a hot Paris night spot were ablaze with paparazzi flash Tuesday night as a host of celebrities from around the world joined TAG Heuer CEO Stéphane Linder Tuesday night at the most star-packed party of the Paris season, with actors, singers, fashion editors, politicians, the brand’s star ambassador, the actor and environmentalist Leonardo DiCaprio, and the biggest names in motor racing among the guests.

The pioneering Swiss watch brand had two excellent reasons to throw the epic bash: the opening of its new flagship boutique near Opera Garnier and the 50th Anniversary of its iconic CARRERA line of racing-inspired sports watches and chronographs. The setting for the ribbon-cutting event was the new TAG Heuer shop at 12, boulevard des Capucines -- a 120m2 bijou of glass, steel and exotic wood nestled between Bucherer Paris and Cartier on luxury retail’s “Triangle d’Or.”

The ceremony was emceed by race-car driver Margot Lafitte, who shared the stage with Stéphane Linder, World Rally Champion Sébastien Ogier and Franco-Swiss F1 driver Romain Grosjean. “TAG Heuer is on a roll,” said Stéphane Linder, CEO of TAG Heuer ,“Paris Opera gives us 180 boutiques in 57 countries, with another 20 set to open in 2014, including a third Paris flagship on the Champs-Elysées. We’ve opened more stores recently than any brand in luxury. And we’re just getting started.”

One of the most extraordinary moments of the evening was the sight of the well-heeled revelers, which included Sebastine Ogier, Romain Grosjean, moving en masse around the corner to the after-party at Pavillon Vendôme, where celebrity, Emma De Caunes, Michel Denisot, Kad Merrad, Noemie Lenoir, Aure Atika... and DJ Cecile Togni spun platters till the wee hours.

With three prestige destinations in Paris and new flagships set to open in London, Milan, Madrid, San Francisco, Los Angeles, Honolulu, Macau, Singapore and Beijing, TAG Heuer is indeed on a roll. Its chronographs and watches are the fastest and most precise ever made, and are some of the most sought-after items in luxury retail. Among these is the famous CARRERA, the motor-sports inspired prestige collection that has never ceased reinventing itself since its first appearance in 1963, and whose yearlong birthday celebrations have lit up capitals across Asia, North America and Europe.