Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

27 MAY. TAG heuer Enters the prestigious Monaco Grand Prix

TAG Heuer’s “Mastering Speed for 150 Years” celebration reaches its pinnacle in Monaco for the F1 Grand Prix from May 26th to May 29th, 2011.

TAG heuer Enters the prestigious Monaco Grand Prix

As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is now an official partner of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club of Monaco (ACM).

The historical agreement was formally signed on May 27th, 2011 on the legendary starting grid of the Grand Prix by Jean-Christophe Babin, President and CEO of TAG Heuer, and Michel Boéri, President of the Automobile Club of Monaco.

As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer will have a visible presence throughout this year’s race, with TAG Heuer flags prominently displayed on bridges and trackside and a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.

“Partnering with the Automobile Club of Monaco for the Grand Prix in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and to promoting their prestigious race throughout the TAG Heuer world.”

“Mastering Speed is critical at Monaco,” said Michel Boéri, President of the ACM. “It’s even a symbol of our race, which has only one trajectory, straight between the track barriers. The best drivers are those able to ‘’feel’’ their cars around the track, racing at the limit in pursuit of the perfect lap. This same drive motivates TAG Heuer, making them the obvious choice as our official partner. We welcome this opportunity to share in their celebrations of 150 years of motor racing, and to continue to grow together long term.’’


“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco Grand Prix, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance races, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be in the 3 most iconic races — in pole position.”

TAG Heuer will actively promote the Monaco Grand Prix partnership with a dedicated advertising campaign spearheaded by an exciting new television commercial which will be broadcast in several countries during the race.

For the Grand Prix, TAG Heuer proudly supports the Vodafone McLaren Mercedes team and its World Champions TAG Heuer ambassadors. As Jenson did it in 2009, winning at Monaco is a great achievement and a memory for life. TAG Heuer wishes them all the best for the 2011 Monaco Grand Prix.