12 Apr. TAG HEUER CELEBRATES 50TH ANNIVERSARY OF ICONIC CARRERA IN SHANGHAI
To join the celebration of the 50th Anniversary for TAG Heuer’s iconic CARRERA, a very excited press conference with the appearance of legendary Chinese actor Chen Daoming and over 90 Chinese media was held in Shanghai Plaza 66. The Carrera collection including key antique watches in past 50 years and the most popular commercial pieces were shown in the exhibition, perfectly demonstrating Carrera’s real DNA --- motor-racing heritage, timeless design and innovative movement.
Jack Heuer shared the inspiration of the Carrera collection: the “Carrera Panamericana Mexico Road Race”, the world’s most grueling open-road endurance competition. Mr. Chen Daoming talked about his TAG Heuer factory visit and TAG Heuer global CEO Jean-Christophe Babin presented a TAG Heuer Carrera Heritage watch to Mr. Chen Daoming.
90 distinguished guests, retailers and VIPs from across China attended the gala dinner in the Peninsula Shanghai and enjoyed cocktails facing the spectacular view of the bund, special appearance by the Formula 1 gran prix champion Mr. Jenson Button and one of the most respected actors in China- Mr. Chen Dao Ming.
TAG Heuer global CEO Jean-Christophe Babin, President of LVMH Watch & Jewelry Great China Benoit Toulin, TAG Heuer China Brand Director Rane Xue, Mr. Jenson Button, Mr. Chen Daoming and TAG Heuer Honorary Chairman Jack Heuer attended the gala dinner.
It was a spectacular evening which marked the Carrera Anniversary in a very sophisticated and elegant way.