18 Jul. TAG Heuer celebrated Mastering Speed for 150 years this weekend in Moscow

Today one of the largest and most desired brands in the watch industry, TAG Heuer is the first watchmaker to master luxury chronographs and timing equipment with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second. For more than a century and half TAG Heuer has drawn inspiration from the world of sports to master time to its smallest fraction. That resulted in the longest and strongest association with motor sports and dream cars. To celebrate its unique heritage TAG Heuer is proud to present a Mastering Speed for 150 Years Exhibition in a heart of Moscow, in the historical building of GUM.

July 14th, to start the celebrations, TAG Heuer hold a party which was attended by a great number of watch lovers, journalists along with a host of celebrities. One of the most trendy music bands, Teslaboy has given a concert in front of the TAG Heuer guests.

On July 17th, the Moscow City Racing show was held for the 4th time. Year on year the show attracts more and more racing fans and car lovers from all over the country. As the official watch and timekeeper of MCR, TAG Heuer hosted its guests in the Paradise Club. They could meet Jenson Button who was part of the show, proudly wearing its Tag Heuer Carrera 1887.