Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

29 MAY. SPORT AND GLAMOUR FOR TAG HEUER IN MONACO

The Swiss Watchmaking Legend caps its "150 Years of Motor Racing"
Celebrations with a star-studded Monaco GP Weekend

TAG Heuer turned the glittering city-state of Monaco into its own private. Principality last weekend when it hosted a dazzling series of celebrity events centered around the most glamorous date on the international motor-racing circuit — the famous Monaco Grand Prix.

The TAG Heuer events, which were attended by a dizzying array of royalty, F1 stars and celebrities, were held to showcase the Swiss brand’s “150 Years of Motor Racing” celebrations and its new Official Partner, Official Watch and Official Eyewear of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club de Monaco (ACM).

The festivities kicked off Friday, May 27th at the Amber Lounge Fashion Show, a star-studded charity event held at the stunning poolside venue at Le Meridien Beach Plaza Hotel in Monaco under the high patronage of H.S.H Prince Albert II. The hottest night-time ticket of the Monaco GP weekend saw F1 race drivers and the ladies of F1 team up with top fashion models to showcase eveningwear by British designer Matthew Williamson and the latest in high-fashion timepieces by TAG Heuer. Among the F1 drivers on the catwalk were Felipe Massa, Vitaly Petrov, Adrian Sutil, Paul di Resta, Jaime Alguersuari, Nico Rosberg, Jerome d‘Ambrosio, Heikki Kovalainen, Sergio Perez and Vitantonio Liuzzi.

Presented by BBC’s Jake Humphrey and overseen by H.S.H Prince Albert de Monaco’s bride-to-be Charlene Wittstock, the charity event raises funds and awareness for the Special Olympics. A highlight of the evening was a special auction of two exclusive TAG Heuer watches: a TAG Heuer Formula 1 Lady Steel & Ceramic Chronograph with Diamond dial and diamond bezel, and a McQueen Monaco Chronograph with the iconic blue dial of the original worn by the actor in the classic 1970 race film, Le Mans. Both timepieces have been especially emblazoned with ACM logo for the occasion giving them a unique flair compared to collections available in Boutiques. The Monaco reached the tremendous price of EURO 22’000.- at the auction and the TAG Heuer Formula 1 Lady Euro 16’000.-. The Amber Lounge After Party extended late into the night to a special performance by R&B pop Taio Cruz on the beach of the Meridien Beach Plaza Hotel.

Over the week-end, TAG Heuer gave an exclusive tour of the paddocks and hosted special interview sessions with Jack Heuer, Alain Prost, and Jenson Button.

The race itself was a fitting backdrop for the exciting launch of three new chronographs in TAG Heuer’s iconic Monaco model: the Monaco V4 Rose Gold, the Monaco V4 Titanium and the single-piece creation, Monaco Mikrograph. The celebrated watch line, started by Jack Heuer in 1969, is, like the Grand Prix from whence it gets its name, synonymous with sporting glamour the world over.

The one-off Monaco Mikrograph will make a return visit to Monaco on September 22 for the Only Watch charity auction. The unique timepiece will be donated for auction at the charity event, which supports research into Duchenne Muscular Dystrophy.

As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer was visible everywhere on TV : through TAG Heuer flags prominently displayed on bridges and trackside, through our TVC on giant screens and through a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.

Even Sebastian Vettel - who won the race - was impressed!

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