Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.


Reanimating Tourbillon Technology

A tourbillon (French for ‘vortex’ or ‘whirlwind’) is the most intricate and iconic complication in haute horlogerie. An elaborate mechanical system for regulating the speed at which a watch ‘beats’, this ingenious complication overcomes the effects of gravity by placing the movement’s balance wheel and escapement inside a rotating cage. Revolutionary when it was invented in 1801, modern precision techniques, many developed by TAG Heuer, have made it obsolete. Yet the tourbillon remains a classic ‘novelty’ feature of many high-end luxury watches because, in its ornate complexity, usually visible through a window in the dial, it is the ultimate attention getter-a showcase of watchmaker virtuosity.

Beautifully complex but slow, imprecise and unnecessary: for these reasons, TAG Heuer, the most precision-driven, performance-obsessed of all the high-end luxury Swiss watch houses, had never made a tourbillon escapement watch. That is, until TAG Heuer’s Science and Engineering department, in its pursuit of zero-tolerance chronograph precision, took up the challenge of reinventing the tourbillon, making it not just a delight to look at but, like all TAG Heuer creations, unbelievably fast, precise, and avantgarde.The result is a mechanical wonder that breaks all records for speed and accuracy, and sets the stage for the first-ever dual-certifiable chronograph.