Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

25 Sep. ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

THE COMEBACK CREW!
TAG HEUER PAYS TRIBUTE TO THE DARING SPIRIT & COMPETITIVE DRIVE OF A GREAT CHAMPION ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

SAN FRANCISCO - TAG Heuer congratulates its Official Partner, ORACLE TEAM USA, for its thrilling come-from-behind victory in the winner-take-all final of the 34th America’s Cup on Wednesday.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after Monday’s race in San Francisco Bay. “ORACLE TEAM USA showed amazing drive and guts, overcoming incredible adversity--losing boat one, getting docked two races and having to give up their star wing trimmer, but they kept their nerve, worked harder, and plowed on. And they pulled it off. It was a great and glorious moment, unprecedented in the world of competitive sailing, and we are very grateful to have been a part of it.”

Down an seemingly insurmountable 8-1 in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight back-to-back races with Emirates Team New Zealand to pull off the greatest and most courageous comeback in the history of competitive sailing.

“To keep your focus and stay confident under such intense conditions and against such incredible odds is a remarkable demonstration of mental force and commitment,” said Linder. “These men are true exemplars of performance and audacity at the highest level. We couldn’t have hoped for a better representative of TAG Heuer's DNA and values.”

The crew, led by helmsman Jimmy Spithill, at 34 the youngest skipper in America’s Cup history, refused to surrender and successfully fought off eight match points by aggressively taking early leads and pushing their foiling AC72 to its fastest recorded speeds in the regatta.

In adverse weather -- racing has been postponed several times in the last week because of winds exceeding the pre-established limits -- Spithill, along with ORACLE TEAM USA tactician, Ben Ainslie, and strategist, Tom Slingsby, were able to quickly analyze the varying conditions and decide on tactics quickly in part thanks to the onboard connectivity equipment and ultra-innovative and intelligent smartwatches co-invented by the R&D departments of TAG Heuer and ORACLE TEAM USA. The embedded system uses special editions of the Aquaracer 500M Calibre 72 Countdown chronograph. Customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s computers, the extremely resilient and waterproof Aquaracers (impact resistant to 5,000 G) gave the crew constantly updated information on how the boat and its sails were behaving, including boat speed, foil balance, sail pressure, true wind speed, true wind direction and true wind angle.

“This has been a great learning experience,” said Linder. “Together with ORACLE TEAM USA -- a group of dedicated we’ve put together something that has the potential to change the face of competitive sailing. It’s a first for sailing and a first for Swiss watchmaking. We can’t wait to get back to the labs -- and then back out on the water.”