10 Jun. CHINESE MOMENTUM BY THE GREAT WALL: TAG HEUER'S ODYSSEY OF PIONEERS MEETS LEGENDARY ACTOR
Under slight rain, TAG Heuer's Tesla Roadster met the press on June 10 in front of the Great Wall. The occasion was special: in the bucket seat of the 100% electric roadster sat the respected actor Chen Dao Ming.
Best known in western countries for his role in the impressive Chinese production "Hero" ("Ying Xiong"), set in times prior the construction of the Great Wall, he is a successful television and movie star with a charismatic and honorable reputation. Known for his roles as historical legends and powerful men, Chen Dao Ming is also a reliable friend of the brand, who shares TAG Heuer's values of success, passion, and innovation. His upcoming movie, "Aftershock", a disaster movie about the aftermath of a deadly earthquake, comes out this summer in Asia, before a wider release.
Despite his love story with the media and the audience, Chen Dao Ming does not often mingle with the press. It was therefore a honor to share this particular moment of driving performance with him.
Next, the TAG Heuer's Tesla Roadster will reach QuFu, the hometown of the great philosopher Confucius.