Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

STEVE MCQUEEN THE REBEL

A UNIQUE ROAD TO SUCCESS

"When you’re racing, it’s life. Anything that happens before or after is just waiting."

Before Steve McQueen, the Hollywood machine only knew how to spit out heroes and villains. The movies were in colour but their codes and values were black and white—good guys, bad guys, nothing in-between.

After the reign of the blue-eyed King of Cool, the badass ruled. Movie stars have tried to master his self-assured defiance of authority and laid-back, never-crack-under-pressure macho style ever since. No one comes close.

...LIKE TAG HEUER’S

Steve Mc Queen’s legacy is timeless. More than an actor, more than a pilot, he became a legend. Like TAG Heuer, he defined himself beyond standards and never cracked under pressure.
As a young child, with a mother who couldn’t care for him, Steve McQueen moved to his uncle’s farm in Missouri. It was there that a shiny red bicycle, given to him by his uncle, awakened a love for speed and a passion for racing that was to drive his imagination for the rest of his life. His childhood from then on was a story out of Dickens, rewritten for...

the Great Depression: drifting from one broken home to another, part of a gang by 12 and living on the street by 14. He joined the circus, was remanded to youth correctional facility, and shipped out with the Marines. Then he discovered acting, and Hollywood discovered him, and for two decades, he owned the box-office, even when he turned his back on it to return to his first love—racing. Motorcycles, first—by the time of his death in 1980 he owned more than 100 vintage bikes—and then cars. He came in second place in the 12 Hours of Sebring in 1970, driving a Porsche 908/02 with a cast on his left foot from a motorcycle crash two weeks before. Later that year, he drove another Porsche in the racing film Le Mans, this time wearing a Heuer crest on his racing suit and a square-dial Heuer Monaco on his wrist. The blue-faced watch and the blue-eyed man have been linked ever since. For like TAG Heuer, Steve McQueen is a path-breaker who refused limits, a rebel who always went his own way, and, no matter what, never cracked under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.