Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.

Shah Rukh Khan King of Hearts

A UNIQUE ROAD TO SUCCESS

"When you achieve success, it’s tempting to coast, to let your guard down. The key is to keep pushing. No one can do this for you. You have to find it in yourself, and be motivated by what’s next - the next project, the next game, the next challenge."

Before Shah Rukh Khan, sure, there were Bollywood stars even Superstars, but none had a clout close to that of King Khan.

In a career spanning over 25 years and more than 80 Hindi films, he has out-earned every cinema actor on the planet. How? By working harder, taking roles that span all genres, and never cracking under pressure.

...LIKE TAG HEUER’S

Being India's most famous actor is a lot of pressure. Making the right choices and staying on top is an everyday fight. Like TAG Heuer, Shah Rukh Khan keeps reinventing himself and never cracks under pressure.
Born in New Delhi in 1965, Shah Rukh Khan started as a theater actor in college performing in avant-garde plays.

A series of starring roles in hit TV shows in the late 1980s brought him to attention, but instead of coasting on his success he took risks, turning down good-guy roles to play the anti-hero instead: criminals, sociopaths, murders… this was unheard of in Indian cinema. Yet even the most negative role couldn’t tarnish Khan’s charisma, which always shined through. Today he is the world’s number one movie star, with by far the biggest fan base and earnings. Still, he keeps pushing, and growing. He has amassed not just a fortune; repeatedly ranked among the most powerful people in the world, his influence stretches well beyond the movie screen. For like TAG Heuer, Shah Rukh Khan is a path breaker who refuses limits, a rebel who always goes his own way, and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.