"When you have expectations to match, you can either succumb to the pressure, or let that pressure fuel your passion. The key is to be unconventional and exceed all expectations - especially the ones you create for yourself."
Meeting expectations when you are coming from a family of Legendary actors is a lot of pressure. Like TAG Heuer, Ranbir Kapoor chooses to be daring and unconventional with his roles and never cracks under pressure.
From an early age, the pressure on Ranbir Kapoor to perform, and succeed, was immense.
His great grandfather Prithviraj Kapoor was the pioneer of Indian theatre and his grandfather, the great actor-director Raj Kapoor, was awarded with the highest honors for his contributions towards Indian cinema. Growing up under the magnifying glass of Bollywood superstardom, its little wonder he took a while finding his way. School came and went, as did film and acting studies in New York, but none of these experiences lit a spark. Then he took a gofer job on a Bollywood film set back in Mumbai, working round the clock, doing everything from cleaning floors and fixing lights, and learning something new every day. The biggest lesson: how much he loved film-making, on his own terms, and how much he had it in his blood and heart. Not just because of his family, but because of him. Today, he is the most popular actor in in his generation. Off camera, he focuses on the things that matter the most to him, be it his love for football or his charity work for underprivileged children and women’s rights. In all he does he gives his all, for like TAG Heuer, Ranbir Kapoor is a path-breaker who creates his own realities, refuses limits, and never cracks under pressure.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.