This is the 2nd year that Jerusalem hosts the Formula One Peace Road show, featuring breathtaking performances by Grand Prix champions and world-renowned car and FMX stunt drivers. TAG Heuer was a main sponsor of this event.
A special VIP area was built for TAG Heuer’s guests to watch the show from first row: astonishing stunts by all TAG Heuer branded cars and motorcycles on branded ramps demonstrated their ability to deal with pressure, never overhelmed by fear, always pushing further their own limits. A very #DontCrackUnderPressure mindset!
A special exhibition with the participating cars, as well as a game zone with F1 simulators, was located next to “the first train station of Jerusalem”.