2004-2014: TAG Heuer celebrates its 10th anniversary as Official Watch and Timekeeping Partner of the Race Of Champions (ROC) at this year’s event on the Bushy Park Circuit in Barbados on December 13-14.
The ROC brings together the world’s greatest drivers from motor sport’s major disciplines – Formula 1, World Rally, Le Mans, MotoGP, NASCAR, IndyCar, Touring Cars and the X-Games – and sets them free to battle head-to-head in identical machinery on a unique track with two parallel lanes linked by a crossover bridge. When the lights go green, the entire field will give their all, embodying to the fullest the core values of TAG Heuer’s “Don’t Crack Under Pressure” campaign.
The ROC is a natural fit for TAG Heuer. The brand has by far the deepest relationship with motor racing in the Swiss watchmaking industry: from Formula 1 to Formula E, from Carrera Panamericana to WRC, from Le Mans to Indy 500. TAG Heuer’s first ambassadors were driving legends, and its long-standing partnership with motor racing teams has pushed the brand to innovate technologically, to break the rules of the traditional watchmaking industry in order to master time with the most extreme precision possible.
TAG Heuer is also sponsoring the exciting new ROC Skills Challenge, which is designed to test a range of driving skills including chicanes, slaloms, 360˚ and 180˚ turns and parallel parking. Following December’s event, many of the cars raced at ROC 2014 will stay on at the Bushy Park Circuit, offering corporate guests, VIPs and fans the opportunity to race in identical cars on the very same track as the legends of motor sport. Comparing yourself to the world’s best drivers — to the tiniest fraction of a second — do you dare?