This completely renovated flagship boutique has a striking atmosphere: the design combines technical materials such as black glass and blasted metal with more classic ones such as marble, leather and ebony stained oak. The TAG Heuer shield is highlighted in the new architecture.
Its juxtaposition to the surrounding design of the Dubai Mall exemplifies the avant-garde and contemporary characteristics that are central to the TAG Heuer DNA. The red tireprints on the windows give to the whole boutique a twist of TAG Heuer #DontCrackUnderPressure mindset.
Mr. Kolia Neveux, General Manager of TAG Heuer Middle East said, "I am honored to be part of the re-opening celebration of the TAG Heuer Flagship Boutique in The Dubai Mall. The store is a testament to the success and notoriety that TAG Heuer has achieved in the region. The new boutique is modern and aligned with the brand’s sport-inspired philosophy."
The newly reopened TAG Heuer Flagship Boutique in The Dubai Mall is one of three prestigious flagship boutiques in the world along with NYC 5th Avenue and Les Champs Elysees in Paris.