Two-time Ballon d’Or winner and football superstar joins the Swiss pioneering watch brand’s star team of sports & celebrity ambassadors
Chaux de Fonds, April 22nd, 2014 —TAG Heuer, the world leader in prestigious and high-end chronographs, is proud to announce the signing of football superstar Cristiano Ronaldo to a long-term partnership as a TAG Heuer Brand Ambassador.
Two-time Ballon d’Or winner, Real Madrid forward and Captain of the Portugal team for the coming World Cup in Brazil, Cristiano Ronaldo joins an illustrious roster of TAG Heuer sports stars and celebrities that includes WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA. Past members have included actors Brad Pitt and Uma Thurman, golfing great Tiger Woods, and the most legendary names in the history of Formula One, from Ayrton Senna to Kimi Räikkönen, Fernando Alonso, Sebastian Vettel and Lewis Hamilton.
“TAG Heuer is by far the best at what it does,” said Cristiano Ronaldo, “and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”
Born on the island of Madeira in 1985, Cristiano Ronaldo dos Santos Aveiro (named Cristiano Ronaldo or CR7) first played professionally in his native Portugal before joining Manchester United in 2003, where he scored more than 100 goals in 6 years. He became the most expensive footballer in history when he moved to the prestigious club of Real Madrid in 2009, and his current contract makes him the highest-paid player in the world. Portugal’s top goal scorer of all time and the first top European league player to reach 40 goals in a single season in two consecutive years, he scored an astonishing 69 goals in 59 appearances in 2013, and was thus awarded his second Ballon d’or in January 2014. Several time winner of National Championships and Cups in Portugal, England and Spain, winner of the Champions League in 2008, no doubt Ronaldo will continue to break records in the coming months and years, as he pushes his play to new levels.
Cristiano Ronaldo and TAG Heuer. Breaking the rules. Changing the game.