CR7 hits a new record: 100 million fans on his Facebook page! It is a crucial figure for TAG Heuer, as it gives to the Swiss brand a top visibility through its ambassador on the internet.
Repucom, global leader in sports and marketing research, explains how it serves the message TAG Heuer wants to deliver: " In 2 days, TAG Heuer's #DontCrackUnderPressure campaign which was endorsed through 6 posts by Ronaldo led to an estimated 34.92 millions Facebook views and 2.4 million "likes" for these TAG Heuer related posts. All of which generated an estimated value of $380 000 to TAG Heuer"
Cristiano gets a new fan almost every second ... and he tops the list on Twitter too.