01 Marc. A Formula E in the streets of Geneva for the Geneva Motor Show 2015

This has never been seen before in Geneva ! !

On Sunday, March 1st, three days before de Geneva Motor Show 2015 opening, TAG Heuer organized the rollout of a Grand Prix’s car – A Formula One FIA E – in the city of Geneva.

The purpose : Bringing an ePrix to Switzerland ! The start was given by the sound of Alphorns by National Councillor Fathi Derder who has been trying to introduce Formula E races in Switzerland. But exclusively electric !

At the wheel, for the symbol, the young Swiss driver Simona de Silvestro. She wore for the occasion the beautiful TAG Heuer Carrera Calibre 36 Flyback, automatic chronograph 43 MM.

DISCOVER THE CARRERA CALIBRE 36 FLYBACK