Watch news
TAG HEUER & MONACO
TAG HEUER & MONACO
2013-05-22
The Swiss watchmaking legend continues its winning partnership with Automobile Club de Monaco (ACM), the governing body of the most glamorous race in motor racing.
TAG HEUER & MONACO: the watch brand and the Automobile Club de Monaco push their partnership to the next level
Every motor racing world champion from Juan Manuel Fangio to Jenson Button has been part of the TAG Heuer legend. So has almost every race in the sport, but none more so than the mythic Monaco Grand Prix, the most prestigious of them all.
In 2011, TAG Heuer and the Automobile Club de Monaco signed a historic agreement making the Swiss brand the ACM’s Official Watch and Chronograph and Eyewear Partner of its most glamorous event: the Grand Prix of Monaco.
Partnership
Sébastien Ogier in Porsche Supercup in Monaco with TAG Heuer
Sébastien Ogier in Porsche Supercup in Monaco with TAG Heuer
2013-05-21
Currently number one in the World Rally Championship, Sébastien Ogier, a TAG Heuer Ambassador, will take part in the Monaco round of the Porsche Supercup during the Monaco Grand Prix. The French driver will celebrate the 50th anniversary of the TAG Heuer Carrera timepiece and chronograph collection with a car specially decorated for the occasion.
20 years after Mika Hakkinen competed in the same race, which was already sponsored by Tag Heuer back then, it is rally driver Ogier’s turn to get involved in Monaco, with the support of his long-term partner, TAG Heuer, for whom he has been an ambassador since 2011.
« I am delighted to be in Monaco for a track race. It's a nice break in the middle of the WRC season. I'm being given a great opportunity to celebrate the 50th anniversary of the iconic Carrera, with a highly original car livery inspired by the sixties and Pop Art! I thank my partners TAG Heuer & Red Bull for supporting me in this project. » declared Sébastien Ogier.
During the whole of 2013 TAG Heuer is celebrating the anniversary of the Carrera timepiece, which was created by the manufacture in 1963 as a tribute to a legendary race : La Carrera Panamericana. And it is in just as legendary a race that TAG Heuer is now demonstrating its commitment to car racing: the Monaco Grand Prix! Official partner of the Grand Prix and the Monaco Automobile Club since 2011, TAG Heuer will have a high profile on the track as well as a presence at the side of the Vodafone McLaren Mercedes team and its drivers, Jenson Button and Sergio Perez, and the Franco-Swiss driver Romain Grosjean.
« The Monaco Grand Prix 2013 is a tremendous opportunity for us to celebrate the 50th anniversary of the Carrera in style. We are delighted to be able to be with Sébastien as he competes in the Porsche Supercup. We worked together on his car design to ensure that it featured our communication theme for this year » announced Jean-Christophe Babin, President and CEO of TAG Heuer.
With at least one driver in each discipline of the Monaco Grand Prix (Kevin Magnussen is in the Formula Renault 3.5 and Felipe Nasr in the GP2), TAG Heuer will be able to demonstrate once again the historic legitimacy of its presence in car racing, the watchmaker having been a partner of drivers and teams since 1969, with Jo Siffert.
Partnership
TAG Heuer signs major global partnership with FIA Formula E Championship
TAG Heuer signs major global partnership with FIA Formula E Championship
2013-05-15
TAG Heuer, the world’s Number 1 Manufacturer of luxury timepieces inspired by sport, has signed on as Official Timekeeper, Official Watch and Chronograph and Technical Founding Partner of the new FIA Formula E Championship to start in September for the 2014.
The agreement was signed at TAG Heuer’s headquarters in La Chaux-de-Fonds, Switzerland by Jean-Christophe Babin, President and CEO of TAG Heuer, and Alejandro Agag, CEO of Formula E Holdings.
“Teaming up with Formula E, the world’s top competition for electrically-powered racing cars, represents the logical next step for TAG Heuer’s ongoing commitment to motor-sports, as it draws on both our racing heritage and our commitment to sustainability,” said Jean-Christophe Babin. “An intense passion for automobiles has fuelled our technical innovation and performance since the earliest days of the brand. We patented the first dashboard chronograph in 1911, pioneered driver ambassadorship with Jo Siffert in 1969, signed on as the first ‘“non-technical” partner of a Formula One team with Ferrari in the 70s, and continued that tradition with McLaren and its drivers from 1985 to the present day. Through these and our other partnerships -- Indy 500, Audi Sports at Le Mans and World Endurance Championship and the mythical Monaco Grand Prix among them -- we have pushed precision to record-breaking levels.
TAG Heuer has also been deeply involved in sustainable development for years, with for example solar roofs providing electricity in our Swiss facilities. We have an ongoing partnership with Leonardo DiCaprio and Green Cross international’s ecological initiatives. In 2010, we organised with Tesla the very first ever world tour in a 100% electric GT car and in 2011 , we signed on with the Electric Masters Kart in Paris Bercy. So Formula E is a natural fit.”
“Without doubt, TAG Heuer is the perfect partner to the FIA Formula E Championship and we are delighted to have a brand of their prestige, excellence and expertise on board for the inaugural season,” said Alejandro Agag. “TAG Heuer’s time-honoured passion for motor-sport dates backs more than 150 years and their quest to push technology to the highest level of performance epitomises the values of our Championship. As founding partner, they will bring us a global communication platform and the best of their services for teams, drivers, media and fans around the world”.
TAG Heuer Professional Timing, the timekeeping division of the renowned Swiss brand, will provide all live timings for the Championship’s 2014 season, which will take place on 10 street circuits worldwide including London, Rome, Los Angeles, Miami, Rio, Buenos Aires and Beijing. TAG Heuer will also be the exclusive watch brand to appear on track signage at all cities around the world.
Stephane Linder, new TAG Heuer CEO as of June 1, added: “TAG Heuer draws inspiration from the technology, design and artistry of professional motor-racing to produce the world’s most precise, reliable and thrilling timepieces. Formula E promotes interest and investment in electric vehicles and sustainable motoring. We look forward to participating in this noble and exciting endeavour, as we share its values: innovation, performance and sustainable development. And, at the core, a deep and abiding love for the world’s fastest sport.”
The New E-Car
Today’s announcement also sees the unveiling of the first official image of the new-look Formula E car, currently under construction by Spark Racing Technology and featuring a Dallara chassis, Michelin tyres and a powertrain designed and built by TAG Heuer partner McLaren.
Partnership
A TRIPLE FOR AUDI SPORT IN SPA!
A TRIPLE FOR AUDI SPORT IN SPA!
2013-05-04
Audi Sport confirmed on Saturday May the 4th its leadership in the World Endurance Championship by placing its 3 cars at the 3 best places in Spa-Francorchamps. Marcel Fässler, André Lotterer and Benoît Tréluyer, 2011 & 2012 Le Mans 24h winners, won the race in Belgium, with 1m 05s ahead of their teammates Loïc Duval, Tom Kristensen and Allan McNish, the Silverstone winners.
“The race at Spa was important for our preparation for the Le Mans 24 Hours. The performances of all three cars were at a very high level throughout the race.”, said Dr Ullrich, Head of Audi Motorsport.
In scoring 26 points in Spa (25 points for the victory and 1 point for the pole position), Fässler, Lotterer and Tréluyer take the lead of the drivers’ ranking, while Audi Sport now has 20 points more than their 1st competitor.
With these great wins, Audi Sport is now looking forward to Le Mans 24h on June 22nd.
Partnership
LEONARDO DICAPRIO SPORTS HIS FAVORITE WATCH BRAND AT GATSBY PREMIERE IN NYC
LEONARDO DICAPRIO SPORTS HIS FAVORITE WATCH BRAND AT GATSBY PREMIERE IN NYC
2013-05-01
Leonardo DiCaprio arrived at the World Premiere of The Great Gatsby at the Avery Fisher Hall at Lincoln Center. DiCaprio stars as Jay Gatsby. Even though Gatsby does not wear a vintage Heuer watch in the movie, DiCaprio selected for the Premiere the new TAG Heuer Carrera 1887, 43mm, rose gold markers, with brown alligator strap and silver dial (CAR2012.FC6236), a choice of elegance and contemporary refinement.
Events 2010-04-19
TAG HEUER MARIA SHARAPOVA SUCCESSFULLY DEFENDS HER STUTTGART TITLE
TAG HEUER MARIA SHARAPOVA SUCCESSFULLY DEFENDS HER STUTTGART TITLE
2013-04-28
April 28, 2013: Maria has successfully defended her Porsche Tennis Grand Prix title in Stuttgart, Germany, as she defeated No.2 seed Li Na of China 6-4 6-3. This is Maria's 29th career title and her second title of 2013.
For a change, Maria posed with a black TAG Heuer Monaco chronograph she had spotted on a fan's wrist and borrowed for the award ceremony. She also posed with her trophy, a blue Porsche 911 Carrera 4S Cabriolet .
In the WTA rankings, Maria remains in second place with 10240 points.
Partnership
The TAG Heuer Carrera MikroPendulumS 100th-of-a-Second Concept Chronograph
The TAG Heuer Carrera MikroPendulumS 100th-of-a-Second Concept Chronograph
2013-04-25
AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST EVER MAGNETIC DOUBLE TOURBILLON
AVANT-GARDE HAUTE HORLOGERIE, the award-winning TAG Heuer atelier behind some of the 21st-century watchmaking’s biggest breakthroughs, delivers a double slam this Baselworld by commercializing the first-ever magnet-driven 100th-of-a-second chronograph & conceptualizing the first-ever double magnetic tourbillon.
By far the most intricate and iconic complication of Haute Horlogerie, a tourbillon is a mechanical system for regulating the speed at which a watch beats: it overcomes the effects of gravity by placing the balance wheel and escapement inside a rotating cage. Until the TAG Heuer Carrera MikrotourbillonS launch last year, tourbillons were only made because of the beauty of the mechanism: they were considered ‘novelty’ features, slow and imprecise showcase of ornate complexity. The TAG Heuer Carrera MikrotourbillonS changed that overnight--it was faster and more accurate than any tourbillon ever made.
Now the brand has taken the technology a step further.
The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic Pendulums replacing the hairsprings, one for telling time and one for timekeeping. Composed of 454 working components and based on unique TAG Heuer-patented technology, its watch chain turns at 12Hz and its chronograph chain turns at 50Hz (60 minutes power reserve). The chronograph tourbillon, the world’s fastest, controls the 1/100th of a second, beats 360,000 an hour and rotates 12 times a minute.
This is a spectacular showcase of Swiss craft and TAG Heuer savoir-faire. The Baselworld unveiling of the brand’s latest concept piece has become a “can’t-miss” moment among watch lovers. The new TAG Heuer Carrera MikroPendulumS is sure to give them a lot to talk about.
Events 2010-04-19
Beyond the Tourbillon ... TAG Heuer unveils its new Concept Chronograph
Beyond the Tourbillon ... TAG Heuer unveils its new Concept Chronograph
2013-04-24
Thursday 25th April at 7pm (Swiss time), be ready on baselworld.tagheuer.com
Events 2010-04-19
JACK HEUER, 2013 GQ MAN OF THE YEAR
JACK HEUER, 2013 GQ MAN OF THE YEAR
2013-04-24
TAG HEUER HONORARY CHAIRMAN AMONG CELEBRITY WINNERS NAMED FOR THE GQ 16TH ANNUAL CELEBRATION
Jack Heuer, the man responsible for some of the world’s most famous sports watch and chronograph designs, has been named a 2013 GQ MAN OF THE YEAR.
The announcement was made at GQ’s annual cocktail reception at the Baselworld watch and jewelry fair on Wednesday, April 24 2013.
“Jack Heuer is Honorary Chairman of TAG Heuer, and great grandson of Edouard Heuer, the original founder of TAG Heuer in 1860, “ said Conde Nast Chairman and Chief Executive Jonathan Newhouse in his speech at the reception. “Having joined the firm as a young engineer in 1958, Jack Heuer is now in his 80th year. Heavily involved in research and development throughout his time with the company, Jack Heuer has always been an innovator, having made significant contributions to the watch industry.”
The actual 2013 Men of the Year event, sponsored by the Condé Nast-owned magazine and its partner, Hugo Boss, will be held on September 3rd, 2013 at the Royal Opera House in London's Covent Garden. Last year’s guests included Bono, Johnny Depp, Harvey Weinstein, Keith Richards and 15 members of Britain’s Olympic and Paralympics team.
September 2013 is also the month that Jack Heuer's autobiography will be published.
Events 2010-04-19
ORACLE TEAM USA wins 2012/2013 America’s Cup World Series
ORACLE TEAM USA wins 2012/2013 America’s Cup World Series
2013-04-21
Yesterday, in Naples, Italy, ORACLE TEAM USA won the second edition of the America’s Cup World Series, with 54 points ahead of its first runner-up. After having won the first ever World Series during 2011/2012, the San Francisco-based team realized a perfect start winning the 2 first World Series in San Francisco bay in August & October 2012. In Naples, the team won again the Match Race and finished also first ex-aequo of the Fleet races ranking, after a nice second place on the Super Final on Sunday.
On the podium, ORACLE TEAM USA crew celebrated their great victory, proudly wearing TAG Heuer colors on their arm, TAG Heuer Aquaracer 500M chronograph Team USA edition at their wrist as well as red TAG Heuer racer sunglasses.
Partnership
Baselworld 2013 - TAG Heuer unveils its new look: new position, new stand, new ambiance
Baselworld 2013 - TAG Heuer unveils its new look: new position, new stand, new ambiance
2013-04-18
With its new stand, TAG Heuer is doing justice to the new exhibition hall designed by the Herzog and Meuron firm of architects: 18 months of engineering design and architectural work were spent on this project and today we are exhibiting with a new 1863 m2 stand with 40 private meeting areas on 3 levels. Approximately one hundred people worked for 7 weeks to assemble this luxury liner, which was brought from Italy on 50 trucks. During the period of the Fair, it will host over 2,000 events ranging from press presentations to business meetings.
Journalists and retailers, surrounded by approximately 170 staff including 11 hostesses, will discover the 2013 novelties displayed in this luxurious setting and more particularly the « Carrera » range that is celebrating its 50th anniversary this year. As a reminder of this jubilee, the interior decor evokes the ‘arty’ scene of the sixties: with a Calder-style mobile here and the Rothko-style brand insignia there, the decorative style is expressed in an ambiance of quiet refinement that combines such aristocratic materials as ebony-stained solid oak and metallic linen with more technical elements such as the stretched fabric of the façade.
Designed by the Italian architect Ottavio Di Blasi - cooperating here with TAG Heuer for the third time - this temple of luxury features a 3-D façade symbolizing the rigorous but cutting-edge posture adopted by the brand. The lounge has a huge central light well and thus provides an ideal position from which to view all three levels of the stand. The creativity of the designers is expressed around the core principles of prestige and performance.
Finally, sitting imposingly on the forecourt, there is a McLaren 12c GT road racer, with its unique offbeat style and special chrome-effect paint, inspired by the bodywork of the F1 cars of the McLaren racing stable. It is a reminder to lovers of fine engineering features and tightly-sculptured chassis that the only difference between a beautifully made chronograph and a racing car is one of scale.
To celebrate the Carrera’s 50th birthday and inaugurate this new stand properly, TAG Heuer is organising 3 evenings during the Fair, on 25th, 27th and 29th April, from 6.30pm to 10.00pm. Guests will have an opportunity to share a glass of champagne whilst they discover the latest version of the brand universe, in other words a Manufacture in perpetual motion.
Events 2010-04-19
NEW VICTORIES FOR TAG HEUER AMBASSADOR SEBASTIEN OGIER & AUDI SPORT
NEW VICTORIES FOR TAG HEUER AMBASSADOR SEBASTIEN OGIER & AUDI SPORT
2013-04-14
On Sunday the 14th of April, TAG Heuer Ambassador Sebastien Ogier demonstrated again his strong domination of WRC this season. The French driver scored a third victory in a row (out of 4 rallies completed) almost 1 minute ahead of his first competitor.
On the podium, Sébastien Ogier was proudly bearing TAG Heuer colors on his overall as well as a Carrera Calibre 1887 chronograph and a pair of Racer sunglasses.
By winning also the power stage, Sebastien Ogier scored in total 28 points in Portugal, reinforcing his world championship leader status. He now has 54 points more than his first runner-up!!
On the same day, in Silverstone, UK, Audi Sport realized a very nice start of season at the inaugural race of the World Endurance Championship, finishing 1st and 2nd after 6 hours of race. Endurance Legend Tom Kristensen won the race together with his teammates Allan McNish & Loïc Duval, while 2011 & 2012 Le Mans winning crew Marcel Fässler, André Lotterer & Benoît Tréluyer jumped on the second step of the podium.
Both Sébastien Ogier & Audi Sport will be back of May the 4th for the next races of their season.
Partnership
TAG HEUER CELEBRATES 50TH ANNIVERSARY OF ICONIC CARRERA IN SHANGHAI
TAG HEUER CELEBRATES 50TH ANNIVERSARY OF ICONIC CARRERA IN SHANGHAI
2013-04-12
To join the celebration of the 50th Anniversary for TAG Heuer’s iconic CARRERA, a very excited press conference with the appearance of legendary Chinese actor Chen Daoming and over 90 Chinese media was held in Shanghai Plaza 66. The Carrera collection including key antique watches in past 50 years and the most popular commercial pieces were shown in the exhibition, perfectly demonstrating Carrera’s real DNA --- motor-racing heritage, timeless design and innovative movement.
Jack Heuer shared the inspiration of the Carrera collection: the “Carrera Panamericana Mexico Road Race”, the world’s most grueling open-road endurance competition. Mr. Chen Daoming talked about his TAG Heuer factory visit and TAG Heuer global CEO Jean-Christophe Babin presented a TAG Heuer Carrera Heritage watch to Mr. Chen Daoming.
90 distinguished guests, retailers and VIPs from across China attended the gala dinner in the Peninsula Shanghai and enjoyed cocktails facing the spectacular view of the bund, special appearance by the Formula 1 gran prix champion Mr. Jenson Button and one of the most respected actors in China- Mr. Chen Dao Ming.
TAG Heuer global CEO Jean-Christophe Babin, President of LVMH Watch & Jewelry Great China Benoit Toulin, TAG Heuer China Brand Director Rane Xue, Mr. Jenson Button, Mr. Chen Daoming and TAG Heuer Honorary Chairman Jack Heuer attended the gala dinner.
It was a spectacular evening which marked the Carrera Anniversary in a very sophisticated and elegant way.
Events 2010-04-19
TAG HEUR WINS FOR THE FIRST TIME THE "GOLDENE UNRUH" IN GERMANY
TAG HEUR WINS FOR THE FIRST TIME THE "GOLDENE UNRUH" IN GERMANY
2013-03-20
TAG Heuer steals the spotlight in Germany with a first victory within the election "Goldene Unnruh 2013". Since 1998, the readers of the German watch magazine Uhren Magazin have annually awarded the "Golden Balance Wheel" to the world's best watches. This year's awards mark the eight consecutive cooperation with the German newsmagazine FOCUS and FOCUS Online.
This year, 25'246 readers have casted their vote for the "world's best watches" on the e-platform of FOCUS Online. TAG Heuer Carrera Calibre 1887 (CAR2012.FC6235) finishes at rank #1 within the category B "up to 5.000 euros".
TAG Heuer Aquaracer 500M Calibre 5 ranked #6 in the category A "up to 2.500 euros".
Events 2010-04-19
AMAZING SEASON START FOR TAG HEUER AMBASSADOR MARIA SHARAPOVA
AMAZING SEASON START FOR TAG HEUER AMBASSADOR MARIA SHARAPOVA
2013-03-17
Maria Sharapova has won her 28th career title at the BNP Paribas Open at Indian Wells after she defeated No.8 seed Caroline Wozniacki of Denmark 6-2 6-2. The match lasted an hour and 21 minutes. Maria has not lost a single set over the tournament.
On her wrist, as she received the trophy, her TAG Heuer Formula 1 Steel and Ceramic Pavée.
This is Maria's second Indian Wells title after last winning the title in 2006. This season, Maria had already reached semi-finals at Australia Open and Doha.
On Monday, Maria will move up to No.2 in the WTA rankings as she enters Miami.
Congratulations Maria!
Partnership
TAG HEUER RACER SUB NANO COMMUNICATION INSTRUMENT
TAG HEUER RACER SUB NANO COMMUNICATION INSTRUMENT
2013-03-15
TAG Heuer RACER SUB NANO is the first luxury mobile phone to feature the revolutionary Waterblock™ technology, which protects internal electrical components from water and moisture by a nanometer-thin, repellent barrier. Produced in a Limited Edition of 500 pieces, TAG Heuer RACER SUB NANO follows the core design codes of the RACER Racing Carbon smartphone with its elongated, octagonal form and sporty, durable design. It provides unprecedented accident protection without sacrificing the powerful functionality and aesthetics for which TAG Heuer is renowned. Once again TAG Heuer is fearlessly at the helm of the technology of our time, always advancing perfection and protection in its performance tool.
Mobile phones 2006-01-01
TAG HEUER CELEBRATES 50TH ANNIVERSARY OF ICONIC CARRERA WITH JACK HEUER IN NYC
TAG HEUER CELEBRATES 50TH ANNIVERSARY OF ICONIC CARRERA WITH JACK HEUER IN NYC
2013-03-14
NEW YORK, March 14th – A half-century after its dramatic arrival into the motor-racing scene, TAG Heuer’s iconic CARRERA, the first sports choronograph designed specifically for professional drivers and sports-car enthusiasts, celebrated its 50th anniversary at New York City’s prestigious Highline Studios.
Paying homage to the original creator of the iconic series and watchmaking legend, Jack Heuer, TAG Heuer North America held a prominent event that showcased the CARRERA series from its birth through today. With vintage and modern porsche’s displayed alongside imagery of Jack Heuer and racing legends like the Rodriguez brothers, Juan-Manuel Fangio and more, the evening celebrated the spirit and passion of motor-sports.
Jack Heuer told inspirational stories behind the brand to watch and auto enthusiasts alike as well as the high-profile reporters, journalists and retailers in attendance. Also in attendance was celebrity watch collector, Dan Stevens, who is well known for his starring role on the hit series “Downton Abbey”.
Events 2010-04-19
TAG Heuer Grand Prix High Profile Cocktail Event
TAG Heuer Grand Prix High Profile Cocktail Event
2013-03-13
TAG HEUER KICKS OFF THE 2013 F1 RACING SEASON WITH AIRPORT DOMINATION AND STAR STUDDED EVENT
Last night TAG Heuer held its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.
Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachel Finch, racing royalty Kate Waterhouse, model and actress Megan Gale, model and television personality Pia Miller, leading landscape designer and television personality Jamie Durie, model and MTV VJ Kate Peck, television personality Lauren Phillips, Nine times Olympic medallist, swimmer Leisel Jones, and television personality James Brayshaw.
TAG Heuer President and CEO, Jean-Christophe Babin hosted the annual Grand Prix Event, which also celebrated ‘50 years of Carrera’ – a salute to the classic motor-racing inspired Chronograph, first launched in 1963, that captures the spirit of the brand.
Arriving in true Formula 1 fashion, Button pulled up in a sleek McLaren 12C Spider and was welcomed by Tag Heuer ‘60s inspired grid girls. Once on stage former Miss Universe Rachel Finch presented the charming F1 champion driver with an all Australian ‘summer pack’ including TAG Heuer sunglasses, a beach towel, sun cream and a pair of traditional Australian swimwear – the Speedo ‘budgie smugglers!'
Events 2010-04-19
A second consecutive win for TAG Heuer Ambassador Sébastien Ogier !
A second consecutive win for TAG Heuer Ambassador Sébastien Ogier !
2013-03-10
After his last win in Sweden mid-February, French rally driver Sébastien Ogier won the Mexican rally last week-end.
TAG Heuer Watch & Eyewear Ambassador Sébastien Ogier realized there an amazing performance, winning 16 legs out of the 23 of the Mexican rally and finishing at the end of the 4 days with almost 3 minutes and a half ahead of the second! He proudly celebrated his victory with his TAG Heuer Carrera Calibre 1887 chronograph and his TAG Heuer racer sunglasses on the podium.
Scoring again 28 points yesterday, Sébastien Ogier enlarges now his advance at the World Rally Championship ranking, with now 31 points ahead of Sébastien Loeb (who will only race few rallies this year) and 44 points ahead of Mikko Hirvonen, after only 3 rallies!
Before leaving Europe for Mexico, he visited our factory & the museum in La Chaux de Fonds.
Congratulations to Sébastien Ogier!
Kindly note all rallies of the 2013 FIA World Rally Championship are exclusively timed by TAG Heuer Timing devices.
Partnership
TAG HEUER & McLAREN : A bigger & stronger partnership
TAG HEUER & McLAREN : A bigger & stronger partnership
2013-03-06
During the Geneva Motor Show, Jean-Christophe Babin, TAG Heuer’s President & CEO, and Ron Dennis, Executive Chairman of the McLaren Group, announced a new exclusive partnership agreement.
TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive, the manufacturer of world leading high performance sports cars including the 12C and McLaren P1.
TAG Heuer and McLaren engineers already have a strong technical partnership, working together on timepieces and on-board timekeeping systems, highlighting the connections between watchmaking and racing car production.
The partnership announced today will extend the relationship, as with an eye to the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a scheme to identify and support the most talented young drivers. For many years TAG Heuer has successfully supported the rise of great F1 champions, and working closely with McLaren this is set to continue.
As part of this new partnership Sergio Perez - the talented Mexican driver will be an ambassador for the Swiss brand, together with the Formula 1 World Champion Jenson Button.
In order to seal their partnership and celebrate McLaren’s 50th anniversary, as well as the 50th anniversary of the Carrera timepiece, the TAG Heuer logo now be visible on the rear spoiler of McLaren cars, as well as on the drivers’ suits and team apparel.
« At TAG Heuer, we believe in lasting relationships that are built over time. This new agreement extending a partnership that has already lasted 28 years is proof of that. A long adventure, with many successes along the way: 140 victories, 134 pole positions, 373 podiums, 6 car-maker titles, and above all 9 world champions from Prost to Senna who have proudly worn our colours and chronographs on tracks all over the world. Today we also celebrate common values - performance, precision, prestige and innovation that have guided us since 1985 and that will continue to unite us » declared Jean-Christophe Babin.
Speaking in Geneva Ron Dennis said « I am delighted to be able to extend and broaden our longstanding relationship with TAG Heuer. We have shared a successful partnership lasting 28 years, during which time we have achieved world beating success on the track. Excitingly, our relationship will now extend to the road. McLaren Automotive has designed some of the world’s most exciting cars and we share with TAG Heuer an ethos of inspirational design, exemplary quality, high performance and attention to detail making us natural partners. We are about to enter an exciting new phase in our relationship.»
The first watchmaking brand to use drivers as ambassadors in the nineteen-sixties, the number one watch brand, and in particular the first non-technical sponsor committed to a team from the nineteen-seventies, TAG Heuer remains the benchmark brand in motor-racing sport. This renewed and extended agreement between TAG Heuer and McLaren is the natural continuation of this unique story.
Partnership
Team TILT TAG Heuer wins the selection series and brings back SWITZERLAND to the 34th America's Cup
Team TILT TAG Heuer wins the selection series and brings back SWITZERLAND to the 34th America's Cup
2013-02-25
Team Tilt sailing is the Swiss challenger for the Red Bull Youth America's Cup. The event will take place in September 2013 in San Francisco, alongside the America’s Cup. It is aimed at young talented sailors from all over the world (under 25 yo). Team Tilt has been training throughout the winter in Switzerland, and their success in San Franciscoon board of a Decision 35 catamaran. The team will carry on training hard until the Youth America’s Cup, and will compete in the Vulcain Trophy on Lake Geneva. The team will also compete in some stopovers of the TeamWork M2 Speed Tour and the Extreme 40 Series. Team Tilt carries the colours of TAG Heuer.
We'll have two chances to win in September: with Oracle Team USA in the America's Cup and with Team Tilt (SUI) in the RBYAC.
Copyright Loris Von Siebenthal / Team Tilt
Once again TAG Heuer shows commitment to young talents and to Switzerland by supporting Team TILT in the 34th America's Cup.
Events 2010-04-19
TAG Heuer Ambassador Kei nishikori wins his 3rd title in Memphis
TAG Heuer Ambassador Kei nishikori wins his 3rd title in Memphis
2013-02-24
MEMPHIS, Tennessee -- Kei Nishikori of Japan won his third career title and second since October, beating Feliciano Lopez of Spain 6-2, 6-3 in the U.S. National Indoor Championships on Sunday, February 24, 2013. At his wrist and during the entire match, his TAG Heuer Professional Sports Watch.
He won his first career title in Delray Beach in 2008, but now he quickly followed up becoming the first Japanese winner at the Tokyo Open in October by starting 11-2 this year with another title. Kei is expected to move from No. 22 in the ATP rankings to about No. 16.
Congratulations to Kei !
Events 2010-04-19
TAG HEUER AMBASSADOR SEBASTIEN OGIER WINS SWEDEN RALLY AND LEADS THE WORLD RALLY CHAMPIONSHIP
TAG HEUER AMBASSADOR SEBASTIEN OGIER WINS SWEDEN RALLY AND LEADS THE WORLD RALLY CHAMPIONSHIP
2013-02-10
Last week-end, Sébastien Ogier demonstrating his skills by winning the Swedish Rally and taking the lead of the World Rally Championship with his brand new Volkswagen Polo WRC. After one year to develop his new car, Sébastien Ogier celebrates in style the 50 years anniversary of the Carrera: he's realizing almost a perfect start of the season!
After his second place in the inaugural Monte-Carlo rally, the French Rally driver won an 8th WRC rally last week-end, with almost 1'30'' in advance from the Nordic drivers, said more used to the snowing and icing conditions than other drivers. On the podium, Sébastien Ogier proudly worn his Carrera chronograph caliber 1887.
By winning also the Power stage, Sébastien scored additional 28 points. He's now leading the WRC ranking with 3 points more than his runner-up, the nine times World Rally Champion Sébastien Loeb (who will only run few more rallies this year) and already 22 points more than the 3rd driver (and then first competitor for the title) in WRC ranking, Mads Ostberg.
We wish Sébastien that the next rally in Mexico will mark another milestones in this particular season : another good celebration of the Carrera anniversary to come, in the homeland of the Panamericana race!
Kindly note all rallies of the 2013 FIA World Rally Championship are exclusively timed by TAG Heuer Timing devices.
Congratulations to Sebastien Ogier
Amazing start of season for TAG Heuer watch & eyewear Ambassador Sébastien Ogier, to celebrate Carrera 50 years anniversary !
Events 2010-04-19
Launch of the TAG Heuer Link Lady in India
Launch of the TAG Heuer Link Lady in India
2013-02-07
TAG Heuer celebrated yesterday 'une nuit d’élégance' (a night of elegance) at the Leela Palace Hotel, New Delhi.
Celebrating women of substance, the evening was inspired by the quintessential beauty, Cameron Diaz. TAG Heuer’s brand ambassador since 2012, she is known for her generosity and philanthropic endeavors towards the UN Women’s Fund. She epitomizes the spirit of the TAG Heuer woman and has been instrumental in forging an important association between UN Women’s Fund and the Brand.
The evening was an elegant soiree with stunning aerial and ground ballet performances showcasing the beauty and grace embodied by the Link Lady Collection. Delhi’s elite witnessed the Brand Ambassador Shah Rukh Khan and TAG Heuer President and CEO, Mr. Jean-Christophe Babin, launch the stunning TAG Heuer Link Lady Collection over cocktails and canapés.
Inspired by the symbolization of the ever-achieving elegant beauty, which is represented by the Link Lady, brand ambassador Shah Rukh Khan honored Indian Women Pioneers, who have excelled and contributed tremendously to their respective fields.
Being commemorated were Sara Pilot, for her contribution to charitable causes through her organization ‘Cequin’; Pia Singh for her exceptional contribution to luxury retail in India; Ritu Beri for being the pioneer of Indian Fashion and Olympic Bronze medalist Saina Nehwal for excellence in the field of sports.
Brand Ambassador Shah Rukh Khan unveils the TAG Heuer Link Lady Collection and honors Indian women pioneers
Events 2010-04-19
A Swiss Catamaran will sail in San Francisco
A Swiss Catamaran will sail in San Francisco
2013-01-30
Swiss watchmaking legend TAG Heuer, the Official Partner of ORACLE TEAM USA, the 34th America’s Cup defender at this year’s 34th America’s Cup, will join the young Swiss sailors of TEAM TILT in their bid to win the newest addition to the world’s most prestigious sailing season: the Red Bull Youth America’s Cup.
The Red Bull Youth America’s Cup is scheduled for August/September 2013, in San Francisco, during the peak moment of the America’s Cup racing season. The final will be held a week before the Cup itself. Ten national teams of six sailors, aged 19 to 24, will participate in the race, on the same platform of wing-sailed AC45 catamarans used throughout 2011 and 2012 in the America’s Cup World Series events.
“It’s the perfect match–a Swiss brand and a Swiss team, working side by side at the highest level of competitive sailing,” said TAG Heuer President and CEO Jean-Christophe Babin. “We are very proud and excited to be partnered with this next generation of racing talent. TAG Heuer and Team Tilt are driven by the same values: high-tech, precision, tradition and 100% passion for competition. We hope that this exciting experience will stimulate future Swiss projects. We would be very proud, for example, to be associated with a Swiss bid for the 35th America’s Cup.”
Partnership
Vodafone McLaren Mercedes presents its new F1 car, the MP4-28, bearing TAG Heuer branding
Vodafone McLaren Mercedes presents its new F1 car, the MP4-28, bearing TAG Heuer branding
2013-01-30
On January the 30th, Vodafone McLaren Mercedes F1 team launched at the McLaren Technology Centre its new car, the MP4-28 and presented its drivers line-up : Bristih F1 world champion Jenson Button and Mexican driver Sergio Perez.
This presentation was also the first showcase of TAG Heuer visibility on the cars, team kits and drivers' overalls. Jenson Button and Sergio Perez proudly worn their Carrera chronographs.
Few days after the kick-off of the celebration of the 50 years anniversary of the Carrera, McLaren celebrated also at the occasion of this launch, its 50 years anniversary, presenting old cars from the previous decades. Vodafone McLaren Mercedes F1 team will now test private testing sessions in Spain over February before moving to Australia for the first Grand Prix in March.
All the best to our drivers and their team for the 2013 season !!
Partnership
TAG Heuer Carrera CMC Concept Chronograph
TAG Heuer Carrera CMC Concept Chronograph
2013-01-23
The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is one of TAG Heuer’s most futuristic interpretation yet of the iconic Carrera, the motor-sports inspired watch designed by Jack Heuer in 1963. Made of the identical space-age carbon composite pioneered in Formula One and the aerospace industry, and powered by the brand’s in-house designed and manufactured chronograph movement, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is super light and unbelievably resistant. With a case inspired by the award-winning CARRERA MIKROGIRDER, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH pushes watchmaking design and technology to a new extreme expression of the avant-garde.
The primary source of inspiration for the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is the original 1963 Carrera–the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts. The case design, however, is based on 2012‘s breakthrough CARRERA MIKROGRIDER, which was named Swiss Watch of the Year at last November’s Geneva Watchmaking Grand Prix, winning the prestigious Aiguille d’Or, watchmaking most coveted distinction.
The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH shares the Mikrogirder’s distinctive asymmetrical “bullhead” case with base horns design. The crown and chronograph pushers are mounted at 12 o’clock, like a classic stopwatch. The fundamental difference, however, is the material used — Carbon Matrix Composite — and the extremely complicated miniaturized manufacturing process required to use it — both world firsts in the watchmaking industry.
The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH’s case, back and bezel are made from thin carbon fibers organized as on a isotropic matrix. The reinforced fabric, which is only 0.007mm thick, is structured to build the components into 3D form, then heated and compacted to transform by a means of a chemical reaction the soft, flexible layers into a super rigid form.
The TAG Heuer manufacturing method, which until now was primarily used in F1 and aeronautics, facilitates watch production, and allows for intricate detailing and machining with fewer geometrical constraints and an exceptionally high degree of precision. The edges of the case middle, for example, are astonishingly detailed. Having passed all of TAG Heuer’s rigorous quality controls, the timepiece will also age much better than a conventional watch, with fewer scratches and signs of wear. Its extreme lightness also translates into ultimate comfort.
Inside ticks the famous CALIBRE 1887, TAG Heuer’s first movement built in-house. Manufactured after 4 years of intensive R&D in 2011 to mark the brand’s 150th anniversary, the integrated column-wheel chronograph movement contains 320 parts. It is a radical re-engineering of one of Edouard Heuer’s greatest contributions to watchmaking: the oscillating pinion of 1887.
Individual weights of components
Case: 10.5 g
Caseback (without crystal): 4.35 g
2 Blade horns: 2.77 g
Bezel: 1.23 g
Total weight: 76.9 g
TAG Heuer unveils the first watch fully manufactured in Carbon Matrix Composite: 19g of Technology
Watches 2006-10-05
50 years Carrera
50 years Carrera
2013-01-21
The dynamic, design-led exhibition, which explores the Carrera’s aesthetic origins in the architecture, industrial design, art and fashion of the 1960s, is part of a year-long celebration of the 50th anniversary of the mythic line of motorsports-inspired watches and chronographs.
“The idea behind the exhibit is to give visitors a chance to see the Carrera in the full context of the fervent creativity from which it emerged,” said Jean-Christophe Babin, TAG Heuer President and CEO. “For die-hard fans of the time--and its most iconic timepiece-- it’s a must-see.”
Presented inside the restored, early-20th century Sécheron Hall in a purpose-built architectural space reflecting the minimalist design tastes of the epoch, the 50 YEARS OF CARRERA event showcases specially commissioned artworks, iconic furniture and a full historical range of Carrera timepieces.
Sources of inspiration include the artistic creations of Jackson Pollock, Mark Rothko, Peter Blake, John Baldessari and Robert Indiana. Another is the famous “Carrera Panamericana Mexico Road Race” -- the favorite open-road challenge of the brand’s longtime friend Juan-Manuel Fangio.
Created by Jack Heuer in 1963, Carrera remains the standard-bearer of TAG Heuer’s unrivaled motorsports pedigree. Designed to meet the specific needs of professional drivers-- tough, uncluttered, easy-to-read--the Carrera draws from a range of innovative ideas for its breakthrough design. The specific codes of motor-racing are well represented -- the look of vintage dashboard counters, for example, and the perforated leather gloves favored by Juan-Manuel Fangio and his contemporaries. So, too, is early 60s modernism: the geometric purity of Oscar Niemeyer’s new architecture; the curving, sensual lines of an Eero Saarinen building or chair; and the clean, uncluttered aesthetics of Pop-Art.
In 1996, TAG Heuer relaunched the line with the TAG Heuer Carerra Chronograph, one of the bestselling timepiece’s in the brand’s history. Since, the line has seen several upgrades. Its pure, modernist aesthetic has graced many of the brand’s most avant-garde creations, including the TAG Heuer Mikrogirder, which won the coveted “Aiguille d’or” (Swiss Watch of the Year )at Geneva Watchmaking Grand Prix ceremonies last November.
Discover the new Carrera products under:
TAG Heuer invites the many fans of one of its most iconic watch lines to visit the special “50 YEARS OF CARRERA” event at the Sécheron Hall in Geneva, Switzerland, from January 21 to January 24.
Events 2010-04-19
Autavia 50th Birthday
Autavia 50th Birthday
2012-12-07
Heuer introduced the Autavia chronograph in 1962, as its first mainstream chronograph to feature a model name (“Autavia” being a combination of “AUTomobile” and “AVIAtion”). The Autavia would be followed by the legendary Carrera in 1963 and Monaco in 1969, as well as numerous new models in the 1970s (Montreal, Silverstone, Daytona, etc.). With TAG Heuer not having an Autavia in its current model line, it came as no surprise that the brand did not celebrate the 50th Birthday of the Autavia during 2012. Still, in this era of crowd sourcing, crowd funding, flash mobs and vibrant social media, we realized that the community of vintage Heuer collectors should not let 2012 draw to a close without staging its own 50th Birthday Celebration for the Autavia.
Events 2010-04-19
Ayrton Senna Collection
NEW COLLECTION AYRTON SENNA SUNGLASSES
2012-12-01
TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of performance and precision, shared by the driver and the brand.
The Ayrton Senna Model has been inspired by the universe of the champion, but also the personality of the Man, to achieve the fusion between Motor racing and Vintage spirit.
As elegant as the man was, the acetate temples can be adjusted to fit all morphologies. The micro-perforated elastomer pad on the front brings a sporty look, and the emblematic Ayrton Senna' signature laser engraved on the lens will seduce Motor racing aficionados.
Furthermore, each sale of this collection will help directly the "Instituto Ayrton Senna" to give underprivileged children access to school.
Eyewear 2006-01-01
TAG Heuer Geneva boutique
TAG Heuer opens in Geneva its first boutique in French-speaking Switzerland
2012-11-28
On Wednesday over 300 guests attended the celebrations for the opening of the first TAG Heuer boutique in Geneva. The festivities were hosted by Jean-Christophe Babin (CEO of TAG Heuer) and Christian Adam (General Manager for Switzerland), who had invited for the occasion the star Franco-Swiss racing driver and TAG Heuer Ambassador, Romain Grosjean.
The TAG Heuer boutique is located in Rue Robert-Céard, in the heart of the centre of Geneva, an area renowned for its concentration of luxury brands. The one that was missing has now taken up its rightful place, 100 m2 of immersion in the brand.
“A presence in Geneva thus fits in perfectly with our policy of developing a direct retail network,” concludes Jean-Christophe Babin. “With its amazing location we believe that this boutique will soon find its place as a favourite address for Genevans and for people from all over the world. Especially since it stocks an exceptional timepiece, the TAG Heuer Carrera Mikrogirder, which won the Aiguille d’Or (‘Golden Eagle’) award at the 2012 Geneva Watchmaking Grand Prix.”
Events 2010-04-19
Jenson won the last Grand Prix
Jenson won the last Grand Prix of the year in Sao Paulo
2012-11-25
Jenson opened the season in Australia, he ends it with style in Brazil!
Jenson won the last Grand Prix of the year in Sao Paulo.
Sebastian Vettel is world champion for the 3rd time.
TAG Heuer officially inaugurated on Friday November 23rd the first ever TAG Heuer Boutique in Brazil, in the prestigious Cidade Jardim Mall in Sao Paolo.
Partnership
A princess becomes a beautiful rebel...
A princess becomes a beautiful rebel...
2012-11-22
TAG Heuer is the official partner of the women in leadership forum.
As such, we offered to HH Princess Ameerah Al Taweel, the guest of honour, a Link Lady !
Women and business : A reality.
Uniting the most influential leaders from Arab world, the forum features educational conferences, networking and workshops. This year's edition focused on advancing women in the economy and increasing their opportunities in the workforce.
Congratulations to the UAE team!
Events 2010-04-19
GPHG - Mikrogirder
TAG Heuer's breakthrough chronograph wins Geneva's prestigious Aiguille d'Or Award
2012-11-15
The TAG Heuer Mikrogirder has won this year’s Aiguille d’Or, the top prize at the Geneva Watchmaking Grand Prix ceremonies, and the most coveted distinction in the global watch industry.
“We’re absolutely ecstatic,” said Jean-Christophe Babin, TAG Heuer President and CEO.
“We’ve won our share of Grand Prix over the years but this is the first time we have been singled out as the best overall watch in all categories.”
With this 8th Grand Prix de l'Horlogerie de Genève award in just 11 years, TAG Heuer confirms its unrivalled mastery of extremely complex timepieces.
"We’re very proud of this achievement", said Jean-Christophe Babin, TAG Heuer President and CEO. "The Mikrogirder represents a new class of watch technology, nothing less than the complete re-invention of the mechanism that has driven mechanical watches for over 300 years."
Conceived, developed and manufactured in-house in the company’s R&D lab in La Chaux-de-Fonds, Switzerland, it is the fastest mechanical regulator ever crafted and tested.
"We are grateful to the jury for acknowledging this breakthrough", said Jean-Christophe Babin. "The Mikrogirder changes the way mechanical energy is generated, stored and regulated. It opens a promising new era in watchmaking, with potentially powerful and energy-sparing new movements precise to ever-smaller fractions of time. We're already well underway to fully exploring the possibilities."
Events 2010-04-19
TAG Heuer Link Lady Cameron Diaz Trilogy
TAG Heuer Link Lady Cameron Diaz Trilogy
2012-11-11
TAG Heuer "link" Hope and Glamour in New York
TAG Heuer Legends Cameron Diaz and Leonard DiCaprio join forces at glittering charity event in New York to support UN WOMEN and NY CARE’s Hurricane Sandy Relief Effort
A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
Events 2010-04-19
Relaunch flagship store Middle East
Relaunch from the oldest flaship store in Middle East
2012-11-06
TAG Heuer, the worldwide leader in prestigious and high precision watches and chronographs, celebrates the reopening of its boutique in BurJuman, Dubai. Originally opened seven years ago, the brand’s first ever boutique in the Middle East has been completely renovated to match TAG Heuer’s latest retail concept and shopping experience.
To celebrate this event, Jean-Christophe Babin, President and CEO of TAG Heuer flew in to Dubai for the occasion. And to make this memorable moment even more historical, Mr. Jean-Christophe Babin, alongside Mohammed Abdulmagied Seddiqi, the Vice President of Sales & Retail at Ahmed Seddiqi & Sons and Luc Decroix, General Manager of TAG Heuer Middle East; awarded Mr. Mohammed Ben Sulayem, the brand local ambassador, with TAG Heuer Lifetime Motor-Racing Achievement Award.
Over 200 VIP guests attended the evening out of which Hatem Alakeel, Saudi Fashion Designer and founder of TOBY, alongside many other prominent celebrities. They enjoyed an exquisite one to one magician’ show that made watches disappeared and reappeared in front of their own eyes. They were then delightfully invited to discover the latest novelties which have just been launched in Dubai : the iconic TAG Heuer Carrera 1887 43mm, part of a legendary collection celebrating its 50th anniversary in 2013, and the newly designed Link Lady, epitomizing the feminine elegance, sophistication and glamour, one can expect from TAG Heuer timepieces.
Events 2010-04-19
TAG Heuer and Cameron Diaz support UN Women
TAG Heuer and Cameron Diaz support UN Women
2012-10-18
TAG Heuer and Cameron Diaz support UN Women through an international campaign to raise awareness and a commitment to raise funds for UN Women’s gender equality and women’s economic empowerment programs globally. TAG Heuer generously will donate 10% of ex-factory priceson their Link Lady Cameron Diaz Limited Edition. Addionally, the partnership will generate a 50,000 USD donation to be remitted to UN Women during a launch event in November 2012.
Further to announcing this collaboration, Mr Jean-Christophe Babin, president & CEO of TAG Heuer signed a CEO Statement of Support for the UN Women & Global Compact Women’s Empowerment Principles.
Partnership
TAG HEUER PHANTOMATIK: STYLE AND SPEED
TAG HEUER PHANTOMATIK: STYLE AND SPEED
2012-10-11
Designed by a renowned team of stylists for the most demanding of men, the TAG Heuer Phantomatik collection is the perfect combination of style and elegance.
Adorned with a discret tone on tone TAG Heuer shield and featuring recognizable colored stripes, the contemporary design of this collection will seduce TAG Heuer's fans seeking a both modern and sporty appearance.
Made from the finest materials, this collection is expertly handcrafted by renowned leather crafstman to guaranty the highest level of finishing. An exclusive collection celebrating TAG Heuer’s racing legacy and sophistication.
Accessories
KEI NISHIKORI WIN THE JAPAN OPEN
TAG Heuer Ambassador Kei Nishikori of Japan wins the Japan Open.
2012-10-09
TOKYO, Sunday, October 7, 2012 — Tennis Pro and TAG Heuer Ambassador Kei Nishikori of Japan wins the Japan Open.
Kei Nishikori beat Milos Raonic of Canada 7-6 (5), 3-6, 6-0. It is his second career ATP tour title and the first time in the 41-year history of the tournament that a Japanese player wins, which thrilled the crowd who had gathered massively to witness the victory.
“To have won this tournament in Japan is a very happy occasion for me,” Nishikori said.
22-year old Kei Nishikori, ranked 17th at ATP, has become a TAG Heuer ambassador for Japan in 2012 and has been playing with his watch since then.
Holding the Japan Open Trophy, Nishikory proudly sported his TAG Heuer Formula 1 Steel and Ceramic Chronograph, his partner in victory.
Partnership
Great victory in the America's Cup World Series of ORACLE TEAM USA
Great victory in the America's Cup World Series of ORACLE TEAM USA
2012-10-07
ORACLE TEAM USA SPITHILL (Jimmy Spithill) rebounded from last place at the first turning mark of the “Super Sunday” fleet race finale to win the America’s Cup World Series San Francisco Championship.
Spithill and crew Dirk de Ridder, John Kostecki, Jono MacBeth and Joe Newton were “dead last” off the start line, but fought their way back through the fleet. They rounded the last windward gate first and held on for a 17-second win over teammates ORACLE TEAM USA COUTTS (Russell Coutts).
Spithill won 40 points for the race and totaled 79 points for the series. That put the crew in a tie with J.P. Morgan BAR (Ben Ainslie) for the series championship, which placed fourth in the final race. Spithill won the championship based on the final race finishes.
ORACLE TEAM USA SPITHILL put an emphatic stamp on this regatta. Yesterday the crew won the Match Racing Championship after capsizing and breaking frames in the wingsail during a fleet race. The crew also won the August AC World Series San Francisco Championship by 1 point, previously the closest finish at an AC World Series event. The tiebreaker surpasses that mark.
ORACLE TEAM USA SPITHILL wins second consecutive America’s Cup World Series San Francisco
Partnership
TAG Heuer Eyewear presents its new partnership : the Instituto Ayrton Senna
New partnership with Ayrton Senna Institute
2012-10-03
October the 3rd, 2012. A fabulous partnership between Ayrton Senna Institute (IAS) represented by their President, Ayrton’ sister, Viviane Senna and TAG Heuer Eyewear has been announced to press and VIPs.
The venue at the Cyclone Studio, an architectural treasure in the heart of Paris, enhanced the involvement of legendary car racing drivers in the Avant-Garde Eyewear collections over the past 10 years. In this amazing round of innovations, TAG Heuer Avant-Garde Eyewear had the honor to announce in Avant-Premiere its new partnership. The brand decided to join forces with the Instituto Ayrton Senna to launch a dedicated Senna collection inspired by the best driver ever.
Eyewear 2006-01-01
THE NEW MERIDIIST SAPPHIRE SE 1860 COMMUNICATION INSTRUMENT
THE NEW MERIDIIST SAPPHIRE SE 1860 COMMUNICATION INSTRUMENT
2012-10-01
Meridians and Specialist. With an outstanding performance in terms of autonomy and communication, the MERIDIIST has been conceived to ride the meridians, those abstracts lines separating the time zones that a resident of the modern world is crossing when traveling around the globe. The MERIDIIST SAPPHIRE SE 1860 is a special edition of the MERIDIIST mobile phone with an elegant sapphire keypad, created in a limited quantity of 1860 pieces to commemorate the year of which TAG Heuer was established.
Mobile phones 2006-01-01
TAG HEUER LAUNCHES LINK LADY IN SUPPORT OF UN WOMEN AUSTRALIA
TAG HEUER LAUNCHES LINK LADY IN SUPPORT OF UN WOMEN AUSTRALIA
2012-09-26
The Australian launch of the TAG Heuer LINK Lady took place last night with an exclusive cocktail event hosted by TAG Heuer's President & CEO, Jean-Christophe Babin.
The event was in support of UN Women Australia where TAG Heuer donated $100 on behalf of every guest or guest couple who attended. Sydney's most generous celebrity and social guests joined VIP Club 360 members at the TAG Heuer Flagship boutique to celebrate the LINK Lady launch and demonstrate their support of the incredible work undertaken by UN Women.
Our "Link Lady" for the evening was Fashion Icon and high profile DJ, Ruby Rose. Together with Ruby Rose, Jean-Christophe presented the donation to UN Women Australia Board Member, Dimity Hodge. We are thrilled to announce a total of $10,000 was raised for UN Women Australia, with the donation to benefit the global trust to to stop violence against women and achieve gender equality.
The local collaboration with UN Women Australia is an extension of the commitment between TAG Heuer and our newest Ambassador, Cameron Diaz, to benefit and support UN Women and its mission to empower women worldwide.
Last night's high profile guest list included friends of the brand, Rachael Finch, Lee Furlong, Mark Beretta, Kate Peck, Leisel Jones and Jim Wilson
Events 2010-04-19
TAG Heuer presents Vodafone McLaren Mercedes pitcrew
TAG Heuer presents Vodafone McLaren Mercedes pitcrew
2012-09-22
A sub-2.500-second Formula pitstop is completed in less time than it takes to finish reading this sentence. But celebrating that moment? That’s timeless. And that’s why, at this weekend’s Singapore Grand Prix, TAG Heuer, official timekeeper & official watch of Vodafone McLaren Mercedes, chose to present the 25 crew members responsible for the world’s first sub-2.500-second pitstop with a precious reminder of the value of time.
As a personal thank-you gift from TAG Heuer, each pit-crew member will receive a TAG Heuer Carrera Day-Date watch as a unique reminder of Formula 1’s fastest-ever pitstop (achieved at the Santander German Grand Prix on Jenson Button’s car). The back of each timepiece will be engraved with a message reading ‘world record pitstop – first sub 2.500-seconds’.
Jean-Christophe Babin, President & CEO of TAG Heuer said: “This record is incredible, not only the performance itself but also because it shows how Vodafone McLaren Mercedes team is looking for mastering time & precision so does TAG Heuer! As a partner for more than 25 years, we are really proud of Vodafone McLaren Mercedes performance.”
Vodafone McLaren Mercedes team principal Martin Whitmarsh said: “Every element of a grand prix team works with the complex perfection of a Swiss watch mechanism – and a successful pitstop is no exception. Although it may look straightforward, the successful execution of a stop is the result of hundreds of hours of intense analysis and preparation. “Nowadays, the closeness of the field means a successful stop can even make the difference between winning or losing a grand prix. “This unique gift from TAG Heuer is a timely reward for the entire crew’s efforts, but, rest assured, there will be no let-up in focus or determination from Vodafone McLaren Mercedes for the remainder of the season.”
Jenson Button said: “A Formula 1 pitstop is the perfect representation of seamless teamwork. Every movement needs to work in perfect sync for a stop to be a success; if a single motion isn’t synced, then the whole thing fails to work. “Getting it right has become an art-form, and I’m incredibly proud that the Vodafone McLaren Mercedes team has worked so hard to become the best in the pitlane. “They deserve recognition for their efforts, and this gift from TAG Heuer will be the perfect motivation for maintaining their excellent record.” The Vodafone McLaren Mercedes team has been recognised as achieving the fastest race stop time at every race since the Canadian Grand Prix in June – that’s seven successive grands prix.
Makes you stop and think, doesn’t it?
Events 2010-04-19
JENSON BUTTON INAUGURATES TAG HEUER'S FLAGSHIP STORE IN SINGAPORE
JENSON BUTTON INAUGURATES TAG HEUER'S FLAGSHIP STORE IN SINGAPORE
2012-09-20
TAG Heuer's largest boutique in the world, in Wisma Atria mall, on the famous Orchard road, has been officially inaugurated today. It has a surface of 250 square meters, distributed on 2 floors, and 3 facades, dedicated to watches, luxury smartphones, eyewear and lifestyle accessories.
More than 400 guests assisted to the ribbon cutting.
Events 2010-04-19
New Brand Ambassador: Russell Coutts
New Brand Ambassador: Russell Coutts
2012-09-20
Russell is probably the most well-known skipper of the America’s Cup in the world. And he is also the most successful one, winning 4 times the oldest trophy in sailing and being non-defeated over 14 America’s Cup match races.
The New-Zealander has an incredible list of honors, being Young World Champion in 1981, Olympic Gold medalist in 1984, 3 times Match Race World Champion and plenty of other titles. CEO of ORACLE TEAM USA, Russell is also skipping the second AC45 yacht of the team in the America’s Cup World Champion. And he’s still proving to the world of sailing that he is the Master of Match Racing.
Partnership
McLaren
McLaren
2012-09-20
TAG Heuer’s partnership with McLaren, begun in 1985, is the 1st one between a watchmaker and a Formula One team and one of the longest-running sponsorship agreements between a brand and a racing team in the history of Formula One. It is also one of the most successful, with six Constructors’ World Championship titles and nine Drivers’ World Championship titles to its name.
For more than a quarter century now, its highest-profile partnership has been with McLaren, with whom it works to develop ever better timing technology as Official Watch & Chronograph Partner and Official Timekeeper.
Partnership
New Brand Ambassador: Jimmy Spithill
New Brand Ambassador: Jimmy Spithill
2012-09-19
Jimmy is the youngest ever winner of the America’s Cup. The Australian sailor has a strong background in Match Racing, winning the Match Race World Championship in 2005 and then winning the 33rd America’s Cup with ORACLE Team USA Racing in 2010.
Twice awarded Sailor of the Year in Australia, Jimmy started helming an America’s Cup yacht in 2000 and jumped all the steps up to his current role of skipper for ORACLE TEAM USA. Last July, Jimmy won the first ever America’s Cup World Series with its AC45 catamaran. In less than one year from now, Jimmy will defend the America’s Cup trophy in San Francisco bay.
Partnership
TWO CANDIDATES , ONE WATCH COMPANY: TAG HEUER
TWO CANDIDATES , ONE WATCH COMPANY: TAG HEUER
2012-09-07
Obama has actually worn a discontinued 1000 Series (Now turned into Aquaracer) for over 15 years until he received from the Secret Services a watch for his 46th birthday.
Mitt Romney is still frequently spotted with his Link Chronograph.
Watches 2006-10-05
Jenson Button, winner of the mythical Spa circuit
Jenson Button, winner of the mythical Spa circuit
2012-09-03
Jenson Button dominated Sunday the Belgium F1 Grand Prix. He was proudly wearing its TAG Heuer Carrera Calibre 1887 43mm on the podium, and Jessica Michibata its Formula 1 steel and ceramic
Few words from Jenson Button
It was unusual to be able to run a one-stop strategy. We got to lap 12 and the team asked me how the car was feeling; I told them that the balance was getting better and better, so we were able to get to lap 20 before pitting.
We need to score big points in both world championships and today was exactly what we required. I'm a massive team-player, and I fight for the team; I want us to win both world championships and, until I can't mathematically fight for the drivers' world championship, I won't give up on it. I think I showed that today.
Next race is Sunday Sept 9th at Monza / Italy
Congratulations to Jenson Button and Vodafone McLaren Mercedes team
Events 2010-04-19
TAG Heuer set new milestones thanks to ORACLE TEAM USA
TAG Heuer set new milestones thanks to ORACLE TEAM USA
2012-08-27
In San Francisco, California, USA, few hours later, ORACLE TEAM USA Spithill won the 1st round of the America's Cup World Series 2012-2013, winning the Fleet race overall standing and finishing 2nd of the Match race. Jimmy Spithill and his crew, winner of the America's Cup World Series 2011-2012, are then leading the championship that will continue next October for a second round in San Francisco, before moving to Europe.
The other ORACLE TEAM USA boat, skipped by 4-time America's Cup winner Russell Coutts won the Match race Final.
40 TAG Heuer guests attended the America's Cup World Series in San Francisco over this week-end.
Congratulations to ORACLE TEAM USA!
Partnership
AUDI Sport scored an another amazing victory in Le Mans!
AUDI Sport scored an another amazing victory in Le Mans!
2012-07-10
For the third year in a row, AUDI Sport won Le Mans 24 hours race this week-end and placed 3 of their 4 cars on the podium.
They entered the history of Le Mans race being the first car manufacturer to win Le Mans with an hybrid car.
The drivers proudly worn their Squadra sunglasses in the paddocks and some of them, including Dindo Capello and Marc Géné, worn their TAG Heuer Panorama Night Vision glasses during their night runs.
Eyewear 2006-01-01
Discover their favorite night vision glasses
INTRODUCING THE TAG HEUER RACER MOBILE PHONE
INTRODUCING THE TAG HEUER
RACER MOBILE PHONE
2012-07-02
The TAG Heuer RACER is the world’s first Swiss luxury touchscreen smart phone to be constructed from the leading-edge materials of motor racing and aviation.
The TAG Heuer RACER is a marvel of leading-edge design and handcrafted workmanship. Lightweight components and shockproof construction, its composite materials — titanium grade 2, light and strong carbon fibber, black PVD, 316L stainless steel, rubber — were first used in professional motor-sports and aeronautics. The sporty yet timelessly elegant look comes from high-end GT cars, while its aggressive and energetic lines are direct expressions of TAG Heuer’s unique DNA. Swiss-engineered, French-built and powered by Android, the world’s most intelligent operating system, it has a new lightning-fast and completely customized user interface.
Mobile phones 2006-01-01
TAG Heuer reversible belts buckling together sophistication and sport
TAG Heuer reversible belts buckling together sophistication and sport
2012-07-02
Business formal on one side and weekend casual on the other.
The clever reversible buckle system can be switched easily in less than a second to perfect your look.
TAG Heuer belts are tooled from the finest leathers, also used on our watchstraps, to guarantee the highest level of finishing.
Made from the finest leather, this strap is exhaustively resistance tested and will seduce the most stylish of men looking for a definitive look with high performance products.
The TAG Heuer know-how fully reflected in all belts.
Designed by TAG Heuer designers and engineers, all our buckles are luxury works of art with watchmaking finishings made of stainless steel 316L, with mirror-polished and fine-brushed surface, that give all our buckles a refined sophistication.
Accessories
Le Mans : Third victory for Audi Sport & TAG Heuer!
Le Mans : Third victory for Audi Sport & TAG Heuer!
2012-06-18
Official watch and official eyewear, TAG Heuer has been partnering Audi Sport for 3 years now. And the two brands have been very successful, scoring 3 victories in Le Mans, one of the most prestigious races of the world.
June 17th, 2012. For the third year in a row, Audi Sport won today Le Mans race bearing TAG Heuer colors on the car. The German car manufacturer is on the highest step of the podium for the 11th time with the drivers Marcel Fässler, André Lotterer and Benoît Tréluyer, on the car #1.
Partnership
Congratulations
to Maria!
CONGRATULATIONS
TO MARIA!
2012-06-11
TAG Heuer Beautiful Rebel Ambassador Maria Sharapova had a fantastic win last week-end, in Roland-Garros. With this result, Maria is standing 1st of WTA ranking!
On Saturday the 9 th of June, the Russian TAG Heuer Ambassador won the last Grand Chelem tournament she had never won in the past. She had to show her best tennis during 1 hour and half against Sara Errani but her experience and really good current form helped winning 6-3, 6-2. With a TAG Heuer Formula 1 Lady Steel & Ceramic at her wrist, she showed up Roland Garros trophy to the French public.
Maria now becomes the 6 th Woman Tennis Players having won the US Open, the Australian Open, Wimbledon and Roland Garros since the beginning of the Open era. Standing at the top of WTA ranking, after a Final at the Australian Open and a victory in Roland Garros, Maria is now looking forward a 2 nd victory in Wimbledon, starting in 2 weeks.
Congratulations to Maria Sharapova !
Events 2010-04-19
TAG HEUER AND THE MONACO GRAND PRIX
TAG HEUER AND THE MONACO GRAND PRIX
2012-05-25
THE CURTAIN FALLS ON AN OVER-THE-TOP WEEK-END
The high-powered cars no longer roar, the paddocks are empty and the streets of Monaco have been handed back to local residents. Time for the VIPs to pack their cases, their ears buzzing and their eyes full of stars. TAG Heuer - partner since 2011 of Automobile Club de Monaco (ACM), which organizes the prestigious Grand Prix of that name - turned the three days of the race into an out-of-this-world experience, both on the racetrack and on the sidelines. This Grand Prix in fact is the only one where the raw energy of the sporting arena and the refinement of the cosmopolitan crowd come together to form such an elegant whole.
Events 2010-04-19
TAG HEUER AMBASSADOR MARIA SHARAPOVA SPARKLES IN ROME
TAG HEUER AMBASSADOR MARIA SHARAPOVA SPARKLES IN ROME
2012-05-21
After winning Stuttgart only a few weeks ago, Maria Sharapova has successfully defended her Rome title as she defeated No.8 seed and French Open holder Li Na of China 4-6 6-4 7-6 in a match time of 2 hours and 52 minutes. It was a match of many twists and turns and rain delays as Maria took her 26th career singles title.
On her wrist as she was holding the trophy, her sparkling TAG Heuer Forluma 1 Lady Steel & Ceramic Pavée, for the second time of the year already!
A grass expert, Maria Sharapova is dominating the tour on clay this year. Her very strong serve and her amazing energy make and will make a difference as she is heading to Paris for the French Open soon after a few well deserved days off.
Congratulations Maria, Diamonds and Trophies suit you so well!
Events 2010-04-19
TAG Heuer and ORACLE Team USA
During America’s Cup World Series round in Venice, TAG Heuer and ORACLE TEAM USA unveiled the new Aquaracer 500M series as well as the ‘Team USA’ limited editions
2012-05-16
During America’s Cup World Series round in Venice, TAG Heuer and ORACLE TEAM USA unveiled the new Aquaracer 500M series as well as the ‘Team USA’ limited editions. For its first major event in Europe with ORACLE TEAM USA, TAG Heuer invited 50 guests to attend this unveiling and to live a stunning experience in Venice, watching AC45 boats competing within the mythical ‘Grand Canal’!
Watches 2006-10-05
INTRODUCTION OF THE MANUFACTURE COLLECTION TAGLINK
INTRODUCTION OF THE MANUFACTURE COLLECTION TAGLINK
2012-05-02
The Manufacture Collection, the second generation of the TAGLINK mobile phone, pays tribute to TAG Heuer's history of manufacturing excellence and precision: The Classic Collection respects the understated elegance inherent in quality; The Deep Blue Limited Edition references the legendary TAG Heuer chronograph; The Racing Carbon Collection declares a love for speed with high-tech composite material detailing; and, the Exclusive Collection adds luxuriant indulgence to the sleek ease that is so characteristic of Swiss design and production.
The Manufacture Collection summarizes a deep respect for objects well-made, for human skill focused and refined, and for the passions that link tradition and modernity.
Mobile phones 2006-01-01
TAG Heuer increases its mechanical movement manufacturing capacity
TAG Heuer increases its mechanical movement manufacturing capacity, another step in production integration to meet its ambitious growth targets
2012-03-21
TAG Heuer is taking industrial integration further: it is doubling its mechanical chronograph movement manufacturing capacity by building a new site in Chevenez (Canton of Jura) which will create 100 jobs and be operational by the end of 2013. The site will produce the in-house Calibre 1887 mechanical chronograph that was launched two years ago, plus a brand new calibre which is being developed internally in order to complete the range of TAG Heuer high-end/high-performances chronographs.
Events 2010-04-19
Jenson Button Guest of Honour at TAG Heuer's Grand Prix Event in Melbourne
Jenson Button Guest of Honour at TAG Heuer's Grand Prix Event in Melbourne
2012-03-18
Last night TAG Heuer hosted its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.
A stellar line up of Australian identities and VIPs attended the high profile cocktail event, including Brian McFadden and fiancé Vogue Williams, Miss Universe winner and TV personality Rachael Finch, model and personality Erika Heynatz, actor Jai Courtney, and ambassador of the 2012 Formula 1 Australian Grand Prix Kate Peck. High profile sporting identities included Olympic gold medallists Lydia Lassila and Malcolm Paige, AFL footballers Scott Pendlebury (and partner Alix Davis), Sharrod Wellingham and Chris Dawes, and Rugby Union players Nick Phipps and Hugh Pyle.
Button arrived in true Formula 1 glamour with TAG Heuer Gird girls presenting a guard of honour to welcome the champion driver. In his role as MC, network Seven’s Mark Beretta officially welcomed a relaxed and charming Button to the TAG Heuer Flagship boutique before inviting him to unveil the latest timepiece from the leading Swiss watch brand, the new TAG Heuer Formula 1 chronograph.
Much to his delight Jenson was treated to true Melbourne flavour as Collingwood superstar & vice captain, Scott Pendlebury presented him with a signed AFL football. Ever the English gentleman Button reciprocated with a TAG Heuer cap signed.
TAG Heuer’s General Manager, Philip Richards, hosted the event. “The evening was a great success” said Richards. "TAG Heuer has a longstanding relationship with Formula 1 & McLaren and having a champion driver & TAG Heuer Ambassador appear at our Flagship boutique allows us to celebrate our motor-racing DNA in true Formula 1 style.”
Button’s association with TAG Heuer was announced in 2009 adding to TAG Heuer and McLaren’s ledger of the best F1 drivers and world champions.
TAG Heuer has recently marked its 25th year of partnership with McLaren. It is one of the most successful collaborations in sports, during which the team has achieved six FIA World Constructors’ Championship titles and nine FIA World Drivers’ Championship titles.
Events 2010-04-19
REBELS WITH A CAUSE:
TAG HEUER RAISES THE CURTAIN ON NEWEST BRAND AMBASSADOR: CAMERON DIAZ
REBELS WITH A CAUSE:
TAG HEUER RAISES THE CURTAIN ON NEWEST BRAND AMBASSADOR: CAMERON DIAZ
2012-03-07
March 7, 2012. An exciting partnership between the blonde box-office bombshell and luxury watchmaking’s enfant terrible has been announced in Basel to press and VIPs. The internationally-renowed actress Cameron Diaz takes on a new role : that of TAG Heuer ambassador and muse for the new LINK LADY collection. She appeared on stage wearing a steel and diamond version of this new collection dedicated to beautiful and rebel women. “The Link Lady is modern, sexy and elegant and I’m equally comfortable wearing it on the red carpet or in my day-to-day life" said Cameron Diaz. Her partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women, and this is why it has been announced on the eve of the International Women's Day 2012.
Events 2010-04-19
January 16th, 2012 at 7H30 PM (Eastern daylight time)
January 16th, 2012 at 7H30 PM (Eastern daylight time)
2012-01-09
Jean-Christophe Babin, President and CEO of TAG Heuer invites you to discover a new Milestone in the history of mechanical watchmaking. A game changing new regulator breaking all high frequency records.
Watch the press conference online on http://www.facebook.com/TAGHeuer
at 7.30 pm
Events 2010-04-19
TAG Heuer Mikrotimer Flying 1000 Is Geneva’s Sports Watch of the Year
TAG Heuer Mikrotimer Flying 1000 is Geneva’s Sports Watch of the Year
2011-11-19
Swiss watchmaking’s most remarkable mechanical chronograph creation to date ― the first ever to measure and display time to an astonishing 1/1,000th of a second ― wins the highly coveted "Best Sport Chronograph" Award at the 2011 Grand Prix de l'Horlogerie de Genève
With this 7th Grand Prix de l'Horlogerie de Genève award in just 10 years, TAG Heuer confirms its unrivalled mastery of extremely complex timepieces.
The Mikrotimer Flying 1000 ― the world’s fastest ever mechanical chronograph ― has been voted the “2011 Swiss Watch of the Year” in the Grand Prix de l'Horlogerie de Genève’s prestigious “Sport” category. This award comes just 2 months after the Mikrotimer Flying 1000 won the SIAR "Best Concept of the Year" in Mexico City. The SIAR is Latin America’s most prestigious watchmaking award.
A week ago, the Mikrograph 100, which measures and displays 1/100th of a second with a central hand — and which was the technological base for the Mikrotimer Flying 1000 — won the Montres & Passion 2011 “Grand Prix du Public.”
The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most important award competition. The Mikrotimer’s victory marks the 7th time in 10 years that TAG Heuer has been singled out by the Geneva jury for its engineering and design prowess. It has won in the Sports category twice: in 2006 for the TAG Heuer CARRERA Calibre 360 Rose Gold Limited Edition; and in 2008 for the TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph.
“Our R&D team literally rewrote the book with this one,” said a proud Jean-Christophe Babin, the Swiss brand’s CEO. “The Mikrotimer goes beyond what everyone in the industry thought possible. It represents a quantum leap that pushes watchmaking into a whole new paradigm. More than ever, TAG Heuer is the leader of luxury high-end mechanical chronographs and ultra-high frequencies. Our unique commercial range of mechanical chronographs ¬— measuring 1/10th, 1/100th and 1/1000th of a second respectively — have now all won the Geneva Watchmaking Grand Prix. Very few Swiss watch brands have received this honor so consistently.”
500hz beating at 3.6 million beats per hour
The game-changing speed and ultra-high high frequency of the in-house built Mikrotimer shatters every record in watchmaking. The previous best-time was set in March 2005 by TAG Heuer with the modular Calibre 360, and reconfirmed in January 2011 by TAG Heuer’s integrated-central hand display Mikrograph 100, the first and only mechanical chronographs ever commercialized to achieve 1/100th accuracy. The Mikrotimer Flying 1000 is an incredible ten times faster, making it 125 times faster than a 99% of Swiss best mechanical chronographs. Its central chronograph hand completes a full rotation 10-times per second!
Patent-Pending Breakthroughs
The Mikrotimer is equipped with two escapements and has no clutch or balance wheel system. It is effortlessly easy to read — 10ths, 100ths, 1,000ths and minutes at a glance. Never-before-seen technology includes a dynamic lever/wheel transmission and a rebound-based Launcher-Hub-Brake system. Twelve patents pending covering every aspect of high frequency dual assortment time measurement protect these and nine other breakthrough innovations.
The Mikrotimer is also stunningly beautiful, with a black titanium carbide coated case, titanium horns and black ruthenium-treated movement.
“Mastering Speed for 150 Years”
“The concept stage of the Mikrotimer was a proud moment in TAG Heuer’s “Mastering Speed for 150 Years” celebrations,” said Jean-Christophe Babin. “Now we've taken the next big step, which was equally challenging and exciting: successfully commercializing this technological marvel. More than ever, TAG Heuer is the master of ultimate watchmaking precision, an unrivaled leadership and know-how started in 1916 by Charles-August Heuer when he introduced the first 1/50th and 1/100th of a second mechanical stopwatches. TAG Heuer is obsessed by precision and won't stop further innovating in this field, which is the very essence of high-end watchmaking.”
Events 2010-04-19
6th Man on board of Oracle Team USA Racing AC45 "Coutts" in San Diego
6th Man on board of Oracle Team USA Racing AC45 "Coutts" in San Diego 3rd Round of America's Cup World series 2011-2012. By Jean-Christophe Babin, President and CEO of TAG Heuer, partner of Oracle Team USA Racing, the Defender for the forthcoming 34th America's Cup.
2011-11-19
As a former sailing instructor myself when I was much younger, I can only be passionate about the epic and legendary America's Cup history. It was first run in 1851, and as such is standing as the oldest and most prestigious trophy of modern sports history. Twice partner of challengers teams in 2002 and 2007 I had the amazing chance to be "tolerated" as the 17th man on both USA-76 and CHN-95, two giant IACC 25 meters / 24 tons monohull boats. These giant boats were more comparable to Le Mans LMP 1 prototypes than to Formula 1. They had an incredible ability to sail upwinds at stunning 16 degrees angles which on any other sailboat would mean standing still in front of the wind ! Even though the Cup was extraordinary, these boats raced quite far from the shores and had many races cancelled or postponed making the sport very difficult to broadcast and even to understand except for specialists. With their 19 tons bulb underwayer to ensure the upwinds performance, they were also looking very stable for the non specialist, somehow lacking the spectacularity mandatory to turn a sport global and broadly followed. Last, as the next Cup would be run anywhere between 1 to 5 years from the previous one, with no competition in between, the sport despite its great history and utmost performances remained a very marginal niche in comparison with Formula 1, despite similar huge budgets for the competing teams. It was not sustainable.
With Oracle Team USA led by Larry Ellison and Russell Coutts winning in 2010 the 33rd America's Cup and thus becoming he Defender in charge of the rules for the 34th America's Cup in San-Francisco in September 2013, everything has changed for the better. First, and in order to create on-going public intest, the America's Cup World series have been created, on similar lines as a Formula 1 world championship, with 7 events in 2011-12 and another 7 in 2012-13 prior to the Louis Vuitton Cup and 34th America's Cup. Then the heavy monohulls have left room for the series to ultra-light and ultra fast 1.4 tons only "all-carbon fiber" wing + sails powered multihulls, the AC45, all built in New Zealand from the same shipyard to reduce costs and ensure close performances. They are the fastest racing sailing boats ever built and compare by all means to Formula 1. Their unique combination of performances, technology and design make them natural partners for TAG Heuer. Then the racing rules have turned the races "TV and Public-compatible" with a combination of fleet and match races of limited timelenght and guaranteed starting time, which combined with the latest digital technologies, allows to follow the thrilling competitions as easily as a Formula 1 Grand Prix. Not to mention the racecourse close to the shore and allowing a large public, like we had in San Diego (more than 20.000 on shores), to watch the fighting boats from very close. These fastest sailing boats helmed by the best sailors ever in the world have started to compete in Cascais, Portugal in September 2011. San Diego was the 3rd round of the season. I had the chance to be there and compete for 25 minutes in match race on board of Oracle Team USA "Coutts" skippered by Darren Bundock, and competing against GreenComm Racing from Spain. What an experience !
As the "6th man", you mostly participate to the weight (max 100kg, being much lighter the crew had to add 20kg weights belts to the stern) and are kindly but firmly asked to lie down at the stern of the AC45 in a semi-rigid safety net and a small cord on both sides to try to cling to something and not fall into the sea. As a courtesy and for the sake of efficiency though, you work too, changing sides in ideally perfect sync with the crew each time the boat turns and change wind direction. For the rest you just open your eyes and admire the incredible manoeuvering of the team of 5 top professionals made of a skipper, a tactician and three members responsible for setting, grinding and regulating the sails and gennaker under the coordination of the skipper, Darren. 7 minutes before start, all 5 members set-up their on board computer and TAG Heuer Aquaracer Digi-Ana countdowns on 420 seconds, closely observing GreenComm boat and trying to figure out with the medium and fast changing wind the best potential options to gain advantage at the start which would allow to control the race. "5 minutes !", the tensions rises and everyone starts to concentrate and test manoeuvers to make sure of the perfect sync necessary for winning. A second lost means 10 to 15 meters, that is the boat length often making the difference between the winner and the other.....Accelerations are amazingly quick so much the boat is light and the combination of wing and sail powerful and responsive. like a supercharged engine with 800 nm torque ! The weak 6 knots wind is turned magically into a 19 knots speed ! In stronger winds, the AC45 can easily surpass 35 knots speed. Who said that wind energy has no future ?!!! One minute, thirty second, "Coutts" is already full speed towards the starting line with GreenComm arriving equally fast from a different angle. 5-4-3-2-1...the tension is extreme as crossing the line 1 second too early means a two boats length penalty seriously jeopardizing the chances to win. Hence the importance of the accuracy of TAG Heuer Aquaracer chronographs countdown precision. Amazingly Darren crosses the line less than a second after the "0" immediately taking a half boat length advantage over GreenComm so close that form the stern I can virtually shake hands with their skipper. Darren observes the ever changing winds to avoid taking a wrong option and forcing GreenComm to decide for an alternative route which Darren immediately imitates as the race leader to keep control. "Coutts" is now speeding at 20 knots with a 30 degrees angle (5 meters above the water level) towards the first race committee bow. The crew prepares the immense gennaker for the next downwind following our first upwind. 5-4-3-2-1-Go !, "Coutts" rotates on itself passing a few inches off the bow with the gennaker perfectly launched and already speeding up the boat towards the next bow under the scrutinizing eyes of the Race Committee boats, the Louis Vuitton Timing boats and the many "Protector" support speedboats used by Oracle Team USA, not to mention the hundredth of spectator boats surrounding the racing course. Amazing. We now have 5 boat length advantage and even if it's done, Darren as a top professional maintains a maximum pressure and concentration till the finish line to win with a stunning 48 seconds advantage. Waouh ! This is really an experience and the IACC boats by comparison look so slow and heavy. And today the race was only with the AC45 (for 45 feet). For the Louis Vuitton and America's Cup, they will move to AC72, that is multihulls virtually twice longer and more powerful. Larry Ellison and Russell Coutts have really changed the game for the better, to the great joy of James Spithill and Darren Bundock the two skippers. The America's Cup World series are really the "fastest boats in the world with the best sailors in the world". And TAG Heuer is proud to partner with the "fastest of the fastest boats and the best of the best sailors" namely Oracle Team USA Racing, Russell, James and Darren. A unique experience I will never ever forget.
Jean-Christophe Babin - President and CEO, TAG Heuer - the official chronograph and sunglasses partner of Oracle Team USA Racing / Team USA / Defender for the 34th America's Cup.
AC45 "Coutts" principal dimensions (all teams have similar boats)
- hull length 13.45 meters
- mast height 21.50 meters
- max draft 2.70 meters
- displacement. 1400 kg
- wing area. 85 sqm
- jib area. 48 sqm
- gennaker area. 125 sqm
- max speed. 40 knots
- crew. 5 (+ the "6th Man" or 100 kg lest)
TAG Heuer has been one of the pioneering Swiss watchmaking brands to craft timepieces for sailing, yachting and diving. Back in 1949, the Company introduced with the "Mareograph" the first ever mechanical tide indicator timepiece, allowing sailors to keep track of tides and therefore of related currents, a major information to win or lose a regatta. Eversince TAG Heuer has become a benchmark of superlative and prestigious watersports watches and chronographs, both underwater and for sailing, with its iconic and legendary "Aquaracer"series, born in 1979, initially with the "1000 series" name, from Jack Heuer forward thinking, and eversince a major icon of the Brand. In 3 decades the Aquaracer has sold more than any other TAG Heuer collection and has become the epitome of casual chic "Art de vivre". With waterproofness ranging from 300 to 500 meters, the Aquaracer series embodies TAG Heuer unrivalled commitment to superior quality and timeless performances. Thanks to this unique know-how TAG Heuer has been a skipper's favorite and protagonist of several America's Cups since 1967, with in the last decade partnerships with Oracle Team USA-BMW in 2002, China Team in 2007 and Oracle Team USA Racing "Team USA" for the forthcoming 34th America's Cup in 2013 and the America's Cup World series 2011-12 and 2012-13.
Partnership
TAG Heuer and ORACLE Team USA Racing: a common quest for precision and performance
TAG Heuer and ORACLE Team USA Racing: a common quest for precision and performance
2011-11-15
SAN DIEGO (Nov. 17, 2011) — Avant-garde Swiss watchmaker TAG Heuer has partnered with ORACLE Team USA Racing as the Official Watch and Eyewear of the America’s Cup champion team.
TAG Heuer’s prestigious shield logo will be featured on the wingsails of ORACLE Team USA Racing’s hyper-performance catamarans. The ultra-precise AQUARACER 500M Chronographs will keep time for CEO Russell Coutts and skipper James Spithill.
Additionally, TAG Heuer’s technologically advanced eyewear – especially the new sporty RACER line – will shield team members’ eyes from potentially damaging ultra-violet rays and salt spray.
“High-performance and precision go right to the heart of what it takes to succeed in the America’s Cup, and this is exactly what TAG Heuer represents,” said Coutts. “TAG Heuer’s and ORACLE Team USA Racing’s core values couldn’t be more closely aligned.”
To celebrate the partnership, TAG Heuer will develop a special timepiece with countdown function to be tested in conditions during the America’s Cup World Series Regattas leading up to the 34th America’s Cup.
“This is going to be a great adventure, both in human and technological terms,” said TAG Heuer’s President and CEO Jean-Christophe Babin. “ORACLE Team USA Racing and TAG Heuer are two of most successful brands related to this iconic event, which represents the pinnacle of team performance. Our designers and engineers are working together to make this the best-equipped crew ever. And we’re setting our sights high: we want to break every record ever set, both for man and machine.”
The new partnership was announced today in San Diego at the third round of the America’s Cup World Series. ORACLE Team USA Racing has two crews entered, led by skippers James Spithill and Darren Bundock.
“Racing success is time-critical,” said Spithill. “From nailing a start to claiming victory, everything we do is measured in thousands of seconds and TAG Heuer’s precision only helps optimize our performance on the racecourse.”
Racing catamarans capable of speeds in excess of 30mph/48kph requires the ultimate eye protection from piercing spray and exposure to the UV light spectrum. Not only does TAG Heuer’s sports eyewear feature lightweight, comfortable and stylish frames, but also the multi-coated lenses have water-dispersing hydrophobic features.
“Having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join our team is not just great news for ORACLE Team USA Racing but for the America’s Cup as well,” said Coutts.
Partnership
TAG HEUER TRIUMPHS AT THE WATCH OF THE YEAR AWARD CEREMONY
TAG HEUER TRIUMPHS AT THE WATCH OF THE YEAR AWARD CEREMONY
2011-11-14
THE MIKROGRAPH WINS THE PUBLIC PRIZE
THE TAG HEUER CAMPAIGN WAS VOTED THE BEST 2011 WATCHMAKING CAMPAIGN
On 11 November 2011, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was twice acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public, whilst the campaign that supported its launch was awarded the Best Campaign prize. Overwhelming recognition for the brand, the only one who had twice the chance to be on the podium.
“I am incredibly proud of my people: those who developed the Mikrograph as well as those who designed the advertising visuals that made it stand out. For such an innovative watch, we needed a campaign that would also break the mould, by dramatically staging the notion of precision in an original and creative manner” declared Jean-Christophe Babin, Tag Heuer’s President and CEO.
Designed, patented, developed and manufactured entirely in the TAG Heuer Haute Horlogerie workshop at La Chaux-de-Fonds, the Tag Heuer Carrera Mikrograph 1/100th marks a milestone in the watchmaking industry: thanks to an escapement beating at 50hz, or 360,000 vibrations an hour, its central hand can measure and display time with 100th of a second precision. This is a major TAG Heuer innovation, confirming the brand’s leadership in the mastery of high frequency and the measurement of infinitely small intervals of time.
Mechanical innovation serving ultimate precision has thus been the driver of the development of the Mikrograph. Two limited editions were launched on the market with 150 pieces each, one with a brown central dial and the other in anthracite grey,. To woo the lover of beautiful timepieces, the advertising visuals needed to be as creative, avant-garde and unexpected as the product they were promoting. It was vital to pay tribute to the art of watchmaking and at the same time deliver a simple message : high precision. And what is more precise than nature itself, so what could be more original than reproducing nature’s ultimate perfection using watch components? Developed with CLM BBDO, the TAG Heuer advertising agency, the campaign won the approval of a jury of communication professionals who were able to appreciate the poetry and refinement of the visuals and grasp the significance of the instant of time represented in that artistic way.
Events 2010-04-19
Mikrotimer Flying 1000 limited edition
Mikrotimer Flying 1000 limited edition
2011-11-10
This Chronograph is the latest TAG Heuer first: the only mechanical chronograph to measure and display the 1/1,000th of a second. Its oscillating system vibrates at 3,600,000 beats per hour, 125 times faster most existing chronographs and 10 times faster than the Tag Heuer Carrera Mikrograph 1/100th. With 11 patents pending on its pioneering technology, this Chronograph opens up a new window on time.
Watches 2006-10-05
TAG Heuer Eyewear is in motoracing victory lane!
TAG Heuer Eyewear is in motoracing victory lane!
2011-10-20
Back in Europe after a step in Australia, WRC saw Sébastien Ogier, TAG Heuer Ambassador for Watches & Eyewear, winning the French rally on Asphalt again after German Rally at the end of August. And he did very well with 11 stages won out of 23. With 2 rallies to go, Sébastien Ogier is still third in the Championship but he largely filled the gap with WRC leader Sébastien Loeb and Ogier is now only 3 points behind his teammate and Mikko Hirvonen, co-leader.
At the same time in the USA, Kurt Busch, TAG Heuer Ambassador for Eyewear, defeats the « Monster Mile ». He came through with an impressive victory in “AAA 400” at Dover International Speedway. For the 2004 NASCAR Sprint Cup Champion, today’s big win could not have come at a better time.
Few months earlier, it was the AUDI sport team who was winning the 79th edition of the historic Le Mans race. The german racecar team put the victory record higher, with now 10 victories in Le Mans.
Motoracing values are not just shared by TAG Heuer Eyewear but definitely epitomized in its DNA.
Eyewear 2006-01-01
Mikrotimer wins the Alta Relojeria Mexico Award
TAG HEUER MIKROTIMER FLYING 1000 WINS THE ALTA RELOJERIA MEXICO "BEST CONCEPT WATCH" AWARD AT THE SIAR (SALON INTERNACIONAL DE ALTA RELOJERIA) IN MEXICO CITY
2011-10-07
On October 6th 2011, TAG Heuer was awarded the Alta Relojeria Mexico "Best Concept watch" for its Mikrotimer Flying 1000, distancing Christophe Claret's 21 Blackjack and Parmigiani's Bugatti Super Sport. Presented in Baselworld 2011 as a Concept Chronograph will be commercialized by the end of the year.
TAG Heuer had already won an Alta Relojeria Mexico Award in the "Chronograph of the Year" category in 2008 for its Tag Heuer Grand Carrera Calibre 36 RS
Events 2010-04-19
TAG HEUER MONACO MIKROGRAPH
TAG HEUER MONACO MIKROGRAPH
EXCEPTIONAL, UNIQUE MASTER TIMEPIECE
2011-09-21
150 years of watchmaking know-how meet avant-garde design and visionary art to benefit charity during Only Watch auction.
Watch collectors around the world will be captivated by this technical revolution of the Mikrograph, the fastest chronograph movement on the market, beating at 360 000 beats per hour, a masterpiece of Haute Horlogerie encased in the iconic square shape of the Monaco that remains, over four decades after its scene-stealing debut on the wrist of Steve McQueen in the movie Le Mans, as cool and cutting-edge as ever.
The fusion of TAG Heuer’s two most daring inventions in terms of movement and design will be auctioned on September 23, 2011 to benefit Duchenne muscular dystrophy research under the High Patronage of His Serene Highness Prince Albert II of Monaco.
For a very special watch, a very special watch box. Internationally acclaimed South African artist Paul du Toit has personally committed to create a unique piece of art to host the Monaco Mikrograph. The watch box art will be conceptualized and painted by this celebrated artist.
Events 2010-04-19
Introduction of the Exclusive Collection TAGLINK
Introduction of the Exclusive Collection TAGLINK
2011-09-14
The beauty of 1007 diamonds (2.53 carats) carefully set by hand; makes the Exclusive model a precious object of timeless elegance.
A distinctive white mother-of-pearl plate on the back is graced with the TAG Heuer shield set with 33 diamonds. It offers a discreet flash of brilliance when the piece is held to the ear in conversation. Finest white lizard skin and mirror-polished 316L stainless steel reinforce the dazzling clarity of these diamonds.
The TAGLINK is perfect for the sporty, tech savvy businessmen, when dressed with such precious materials, it transforms into a seductive, glamorous and luxurious masterpiece.
Crafted from precious metals, meticulously sourced and finished gemstones, the Exclusive Collection takes the TAGLINK to a new level of grandeur and style.
Mobile phones 2006-01-01
Urban and bold look for the new Automatic Sun Vintage
Urban and bold look for the new Automatic Sun Vintage
2011-09-09
Mid-century motorists may have had style, but they certainly didn’t have revolutionary patented technology. Thanks to an advanced magnetic system in the frame’s hinge mechanism, you can open your sunglass and slip them on with one hand, one gesture. So you can keep your other hand on the wheel.
Technology is the heart of Automatic’s design, but the sophisticated vintage styling comes straight from TAG Heuer motor-racing heritage. Attesting this: hand-crafted details like perforated rubber over the bridge and straight temples perfectly fitting under a helmet.
Eyewear 2006-01-01
AMAZING MARIA
MARIA SHARAPOVA WINS THE WESTERN & SOUTHERN OPEN IN CINCINNATI
2011-08-22
Maria has won her second title of 2011 at the Western & Southern Open in Cincinnati confirming her excellent physical condition and mental strength this season. Maria defeated No.13 seed Jelena Jankovic of Serbia 4-6 7-6 6-3 in 2 hours and 49 minutes. On her wrist for the prize ceremony, her elegant TAG Heuer Formula 1 lady steel & ceramic chronograph.
In the rankings Maria will move up to No.4 with 6346 points (Maria's highest ranking coming back from shoulder surgery over two years ago). Following Kim Clijsters withdrawal from the US Open, Maria will be seeded No.3 there. In another rankings jump, Maria is now No.1 in the race to the WTA Championships.
Maria will now take the next week off to prepare for the final Grand Slam of the year at the US Open. The US Open will begin on August 29th.
Events 2010-04-19
TAG HEUER ANNOUNCES PARTNERSHIP AS THE OFFICIAL WATCH OF THE RUGBY WORLD CUP 2011
TAG HEUER ANNOUNCES PARTNERSHIP AS THE OFFICIAL WATCH OF THE RUGBY WORLD CUP 2011
2011-08-22
TAG Heuer was the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. Today and one of the largest, most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.
TAG Heuer, the world leader in luxury sports watches and chronographs since 1860, today announces its partnership with Rugby World Cup 2011 as the Official Timing Supplier.
TAG Heuer has enjoyed a long standing association with the world’s most prestigious sporting events and the world’s most elite athletes; TAG Heuer Ambassadors Maria Sharapova and Jenson Button make no exception. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, the premier international Rugby Union competition.
Rugby Union is one of the most revered team sports across the United Kingdom and the world, the sport exemplifies the relentless pursuit for performance, commitment and perfection; values not just shared by TAG Heuer but epitomised in its DNA.
“Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world” says Jean-Christophe Babin, CEO & President for TAG Heuer.
Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.
Partnership
TAG HEUER CELEBRATES INTELLIGENCE, STRENGTH AND BEAUTY OF INDIAN WOMEN
TAG HEUER CELEBRATES INTELLIGENCE, STRENGTH AND BEAUTY OF INDIAN WOMEN BY FELICITATING THE WINNERS OF WADHAWAN LIFESTYLE I AM SHE 2011
2011-08-02
Conceptualized by Former Miss Universe Sushmita Sen, I AM She, now in its second year, embodies the spirit of the 21st century Indian woman who is a combination of beauty and intelligence. This year, apart from Miss Universe, I AM She encompassed two new leading franchisees viz. Miss Globe International and Miss Asia Pacific World within its’ gamut.
WEDNESDAY, 20TH JULY 2011, NEW DELHI- TAG Heuer felicitated the gorgeous winners of Wadhawan Lifestyle I AM She 2011 at the TAG Heuer Boutique in The Grand Hyatt
Known to be a connoisseur of strength and beauty of woman, TAG Heuer has long associated with independent and successful woman all over the world and awarded their achievements over the years.
Celebrating the success and grandeur of Wadhawan Lifestyle I AM SHE 2011, TAG Heuer gifted the three charismatic winners with exquisite timepieces that complemented their multi-faceted persona.
Congratulations to the Indian Team!!!
Events 2010-04-19
TAG HEUER OPENS ITS 108TH BOUTIQUE ZAGREB
TAG HEUER OPENS ITS 108TH BOUTIQUE ZAGREB
2011-07-18
Cvjetni Square is the main destination for all the city’s residents, and many others from the suburban surroundings and large regional centers such as Karlovac, Samobor and Varaždin. It is not unusual for residents of these cities to fulfill their weekend shopping needs in the metropolitan area.
Located in the very heart of Zagreb, the capital and the largest city of the Republic of Croatia, on the famous Cvjetni Square, Cvjetni Mall is the brand new shopping destination for croatian people and tourists.
During the first month of opening, TAG Heuer white roses will be distributed to ladies, as they'll be invited to enter our brand new 42 m² Boutique and discover our Best Selling Formula 1 Ceramic timepieces.
Events 2010-04-19
TAG Heuer celebrated Mastering Speed for 150 years this weekend in Moscow
TAG Heuer celebrated Mastering Speed for 150 years this weekend in Moscow
2011-07-18
Today one of the largest and most desired brands in the watch industry, TAG Heuer is the first watchmaker to master luxury chronographs and timing equipment with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second. For more than a century and half TAG Heuer has drawn inspiration from the world of sports to master time to its smallest fraction. That resulted in the longest and strongest association with motor sports and dream cars. To celebrate its unique heritage TAG Heuer is proud to present a Mastering Speed for 150 Years Exhibition in a heart of Moscow, in the historical building of GUM.
July 14th, to start the celebrations, TAG Heuer hold a party which was attended by a great number of watch lovers, journalists along with a host of celebrities. One of the most trendy music bands, Teslaboy has given a concert in front of the TAG Heuer guests.
On July 17th, the Moscow City Racing show was held for the 4th time. Year on year the show attracts more and more racing fans and car lovers from all over the country. As the official watch and timekeeper of MCR, TAG Heuer hosted its guests in the Paradise Club. They could meet Jenson Button who was part of the show, proudly wearing its Tag Heuer Carrera 1887.
Events 2010-04-19
Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP
Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP
2011-06-13
For the 79th edition of the historic Le Mans race, TAG Heuer was once again Official Partner for watches, eyewear and timekeeping solutions of Audi Sport. The German racecar team put the victories record higher, with now an unrivalled 10 victories in Le Mans in the last 12 editions. This year was very special for TAG Heuer - a swiss company - as with the swiss driver Marcel Fässler on the podium together with his Audi Sport team mates Benoit Treluyer and André Lotterer, TAG Heuer will be forever associated with the first ever swiss driver winning the Le Mans 24. Marcel alongside with Benoit and André proudly wore his TAG Heuer CARRERA mechanical chronograph on the podium. Audi Sport flies TAG Heuer colours on its racing cars and drivers’ suits at Le Mans and in all 2011 Intercontinental Le Mans Cup endurance races. Team drivers wear and promote TAG Heuer CARRERA Day-Date chronographs and managers wear TAG Heuer Grand CARRERA chronographs. The team uses TAG Heuer’s timekeeping technology during private testing sessions. TAG Heuer also equips Audi Sport drivers with TAG Heuer sharp driving enhancing Panorama Night Vision glasses.
TAG Heuer also won the LMP2 category thanks to Greaves Motorsport and their drivers Karim Ojjeh, Tom Kimber-Smith and rising star Olivier Lombard. Tim Greaves, the Team Principal and Owner is also famous for the premium Bruichladdich whisky he produces on the isle of Islay in Sotland. TAG Heuer has been proudly partnering with Karim Ojjeh and his teams over the past 5 years.
Just 2 weeks after "Painting Monaco in TAG Heuer" for the Formula 1 GP as Official Partner of the Monaco GP and being appointed as the Official Chronograph of Indy 500 for the 100 years of the mythical US race, TAG Heuer scores another magical and epic Hat Trick with its racing partners and drivers this week-end at Le Mans 24 and Canadian F1 GP.
The classic endurance race took place June 11-12, 2011, the same weekend that TAG Heuer’s partner Vodafone McLaren Mercedes was winning at the Canadian Grand Prix, during an epic race : under heavy rain and after 6 pit stops, Jenson Button came back from last position to overtake S. Vettel in the very last lap !
“What a great way to cap our 150 Years of Motor-Racing celebrations, with a third straight trophy at Le Mans, and Jenson's amazing victory in Canada” said CEO of TAG Heuer, Jean-Christophe Babin, from Le Mans where he was hosting 40 VIP retailers and media guests from all over the world. “Our partnerships with Audi Sport, Team Greaves and Vodafone McLaren epitomizes what is unique about our brand heritage — the closest ties to motor sports and car manufacturing in the watchmaking industry, and a relentless focus of every ounce of energy and know-how on one goal : being the best.”
Jenson Button was proudly wearing its Carrera 1887 on the podium.
The best watches on winners' wrists !
Events 2010-04-19
SPORT AND GLAMOUR FOR TAG HEUER IN MONACO
SPORT AND GLAMOUR FOR TAG HEUER IN MONACO
2011-05-29
TAG Heuer turned the glittering city-state of Monaco into its own private. Principality last weekend when it hosted a dazzling series of celebrity events centered around the most glamorous date on the international motor-racing circuit — the famous Monaco Grand Prix.
The TAG Heuer events, which were attended by a dizzying array of royalty, F1 stars and celebrities, were held to showcase the Swiss brand’s “150 Years of Motor Racing” celebrations and its new Official Partner, Official Watch and Official Eyewear of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club de Monaco (ACM).
The Swiss Watchmaking Legend caps its "150 Years of Motor Racing"
Celebrations with a star-studded Monaco GP Weekend
The festivities kicked off Friday, May 27th at the Amber Lounge Fashion Show, a star-studded charity event held at the stunning poolside venue at Le Meridien Beach Plaza Hotel in Monaco under the high patronage of H.S.H Prince Albert II. The hottest night-time ticket of the Monaco GP weekend saw F1 race drivers and the ladies of F1 team up with top fashion models to showcase eveningwear by British designer Matthew Williamson and the latest in high-fashion timepieces by TAG Heuer. Among the F1 drivers on the catwalk were Felipe Massa, Vitaly Petrov, Adrian Sutil, Paul di Resta, Jaime Alguersuari, Nico Rosberg, Jerome d‘Ambrosio, Heikki Kovalainen, Sergio Perez and Vitantonio Liuzzi.
Presented by BBC’s Jake Humphrey and overseen by H.S.H Prince Albert de Monaco’s bride-to-be Charlene Wittstock, the charity event raises funds and awareness for the Special Olympics. A highlight of the evening was a special auction of two exclusive TAG Heuer watches: a TAG Heuer Formula 1 Lady Steel & Ceramic Chronograph with Diamond dial and diamond bezel, and a McQueen Monaco Chronograph with the iconic blue dial of the original worn by the actor in the classic 1970 race film, Le Mans. Both timepieces have been especially emblazoned with ACM logo for the occasion giving them a unique flair compared to collections available in Boutiques. The Monaco reached the tremendous price of EURO 22’000.- at the auction and the TAG Heuer Formula 1 Lady Euro 16’000.-. The Amber Lounge After Party extended late into the night to a special performance by R&B pop Taio Cruz on the beach of the Meridien Beach Plaza Hotel.
Over the week-end, TAG Heuer gave an exclusive tour of the paddocks and hosted special interview sessions with Jack Heuer, Alain Prost, and Jenson Button.
The race itself was a fitting backdrop for the exciting launch of three new chronographs in TAG Heuer’s iconic Monaco model: the Monaco V4 Rose Gold, the Monaco V4 Titanium and the single-piece creation, Monaco Mikrograph. The celebrated watch line, started by Jack Heuer in 1969, is, like the Grand Prix from whence it gets its name, synonymous with sporting glamour the world over.
The one-off Monaco Mikrograph will make a return visit to Monaco on September 22 for the Only Watch charity auction. The unique timepiece will be donated for auction at the charity event, which supports research into Duchenne Muscular Dystrophy.
As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer was visible everywhere on TV : through TAG Heuer flags prominently displayed on bridges and trackside, through our TVC on giant screens and through a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.
Even Sebastian Vettel - who won the race - was impressed!
Events 2010-04-19
TAG heuer Enters the prestigious Monaco Grand Prix
TAG heuer Enters the prestigious Monaco Grand Prix
2011-05-27
TAG heuer Enters the prestigious Monaco Grand Prix
TAG Heuer’s “Mastering Speed for 150 Years” celebration reaches its pinnacle in Monaco for the F1 Grand Prix from May 26th to May 29th, 2011.
As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is now an official partner of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club of Monaco (ACM).
The historical agreement was formally signed on May 27th, 2011 on the legendary starting grid of the Grand Prix by Jean-Christophe Babin, President and CEO of TAG Heuer, and Michel Boéri, President of the Automobile Club of Monaco.
As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer will have a visible presence throughout this year’s race, with TAG Heuer flags prominently displayed on bridges and trackside and a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.
“Partnering with the Automobile Club of Monaco for the Grand Prix in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and to promoting their prestigious race throughout the TAG Heuer world.”
“Mastering Speed is critical at Monaco,” said Michel Boéri, President of the ACM. “It’s even a symbol of our race, which has only one trajectory, straight between the track barriers. The best drivers are those able to ‘’feel’’ their cars around the track, racing at the limit in pursuit of the perfect lap. This same drive motivates TAG Heuer, making them the obvious choice as our official partner. We welcome this opportunity to share in their celebrations of 150 years of motor racing, and to continue to grow together long term.’’
“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco Grand Prix, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance races, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be in the 3 most iconic races — in pole position.”
TAG Heuer will actively promote the Monaco Grand Prix partnership with a dedicated advertising campaign spearheaded by an exciting new television commercial which will be broadcast in several countries during the race.
For the Grand Prix, TAG Heuer proudly supports the Vodafone McLaren Mercedes team and its World Champions TAG Heuer ambassadors. As Jenson did it in 2009, winning at Monaco is a great achievement and a memory for life. TAG Heuer wishes them all the best for the 2011 Monaco Grand Prix.
Events 2010-04-19
TAG HEUER FORMULA 1 LADIES STEEL & CERAMIC - THE RISE OF A FASHION ICON
TAG HEUER FORMULA 1 LADIES STEEL & CERAMIC
THE RISE OF A FASHION ICON
2011-05-17
From backstage to catwalk, from designer’s collection shoots to high fashion magazine features, the Formula 1 Ladies Steel & Ceramic has proven its great appeal thanks to its versatility, dress up / dress down looks. More than a watch, it is a fashion accessory that keeps successful women on time - in style.
Featured in the most prestigious fashion publications, it leads the trend of strong design for her, combined with ultra feminine material: the smoothness and robustness of ceramic, the glamour of diamonds and the comfort of steel. A fashion statement, a wearable piece of watchmaking art, a no-compromise couture accessory that makes women tick.
But nothing speaks better of the TAG Heuer Formula 1 Ladies Steel & Ceramic than stylish pictures. Fashion - yes, victim – no.
It has taken the Fashion world by storm. Presented in 2010 in its watch version and in 2011 as a Chronograph, the TAG Heuer Formula 1 Ladies Steel and Ceramic has become an instant favorite amongst fashionistas worldwide.
Watches 2006-10-05
TAG Heuer Eyewear at Cannes Film Festival
TAG Heuer Eyewear at Cannes
Film Festival
2011-05-11
From 11 to 22 May 2011, TAG Heuer Eyewear was also at 2011 Cannes Film Festival thanks to M. Johnnie To, famous Hong Kong film director and jury member, who was wearing Spring white acetate on the Red carpet.
Johnnie To, who is actually fan of the brand, is sponsored since two years now and owns three TAG Heuer Eyewear; one pair of REFLEX 2 model, one TRACK model and we saw him this year wearing the new SPRING model at Cannes.
It is not the first time that we see him at a film festival wearing his TAG Heuer Eyewear frames, in 2010 at Dubai International Film Festival, in 2009 at 57th San Sebastian Film Festival (Spain) and once again at the 62nd Cannes Festival when he presented his new movie “Vengeance”.
With more than 50 movies he directed and produced, Johnnie To is one of the best Asian movie maker and has contributed to develop the international reputation of Hong Kong film industry around the world.
All our respect to M. Johnnie To and congratulations for the Hong Kong TAG Heuer Eyewear team!
Eyewear 2006-01-01
TAG HEUER OPENED ITS FIRST BOUTIQUE IN ST-PETERSBURG
TAG HEUER OPENED ITS FIRST BOUTIQUE IN ST-PETERSBURG
2011-04-27
Enjoying outstanding location, the boutique of 25 m2 is in historical Taleon palace at the corner of Nevsky prospect, the main city avenue and the showcase of top international luxury names. The boutique features watch, mobile phones and accessories collections.
The opening event was attended by VIP clients, lifestyle, business, glossy and daily press and TV.
The guest of honour who joined TAG Heuer vice-president Guy Semon as a newsmaker was Liza Boyarskaya, one of the most demanded and beautiful actresses of Russian cinema and theatre who is originally from the city, belonging to outstanding St-Petersburg artistic dynasty. Particularly appreciated for her drama talent, Liza is definetly a “woman of substance” of modern Russian cinema, thus, conveying TAG Heuer spirit. She very much liked the ceramic F-1 collection impressed by its fashionable design finally giving her preference to a black version medium diamonds.
The first TAG Heuer boutique opened in St-Petersburg, often called the second capital and the most European city of Russia.
Events 2010-04-19
TAG Heuer opened its first North American Flagship in Las Vegas
TAG Heuer opened its first North American Flagship in Las Vegas
2011-03-01
Reinforcing its position as a purveyor of technologically advanced and aesthetically arresting timepieces, TAG Heuer, the leading Swiss luxury watch brand, today announced the opening of its first North American flagship, located within Las Vegas' most prestigious shopping destination, Crystals at CityCenter. The 800-square-foot store offers the ultimate brand experience through an extensive assortment of TAG Heuer timepieces, including boutique-exclusive and limited-edition product not available anywhere else in the U.S., as well as the brand's lifestyle accessories and select models from the MERIDIIST communication device collection.
Designed by renowned architect Eric Carlson, the Las Vegas boutique eschews the formal countertop retail formula in favor of a warm and inviting environment that allows customers to easily interact with the product without pretense. The openness of the space invites visitors to browse at their leisure, engage the expertise of the boutique's sales personnel and immerse themselves in the award-winning world of TAG Heuer, whose 151-year legacy is peppered with displays of engineering prowess. Such ground-breaking innovations include the new Tag Heuer Carrera Mikrograph 1/100th Second Chronograph, the world's first, fully integrated, COSC-certified mechanical chronograph with a column wheel system that displays 1/100th of a second by a sweeping central hand.
Events 2010-04-19
CHEN DAO MING DAZZLES AT THE GRAND OPENING OF TAG HEUER BOUTIQUE IN SHANGHAI
CHEN DAO MING DAZZLES AT THE GRAND OPENING OF TAG HEUER BOUTIQUE IN SHANGHAI
2011-02-25
To celebrate 150 years of Mastering Speed and the Grand Opening of its flagship Plaza 66 Boutique, TAG Heuer invited brand's new global ambassador, film star Chen Dao Ming among more than 200 VIPs
Events 2010-04-19
Motor Sport Magazine Hall of Fame in association with TAG Heuer
Motor Sport Magazine Hall of Fame in association with TAG Heuer
2011-02-15
The award ceremony celebrates the careers of some of the greatest names in motor racing and also pays tribute to past heroes that made Formula One the global phenomenon it is today.
TAG Heuer is proud to sponsor the Motor Sport's Hall of Fame as the first celebration of TAG Heuer "150 Years of Mastering Speed" in the UK.
In recognition of their achievements in the sport Sir Jack Brabham, Sir Frank Williams, Jody Scheckter and Dario Franchitti were the 2011 inductees. Presenting to the third inductee, 1979 Ferrari F1 World Champion Jody Scheckter, the honour was bestowed on the South African racer by the CEO of TAG Heuer, Jean-Christophe Babin and five-time Grand Prix winner John Watson.
Hosted by F1 BBC presenter Jake Humphrey the event was a fantastic success, firmly placing it at the start of the F1 calendar. The great and good of Formula One gathered for this event, with personalities including Sir Frank Williams, Sir Stirling Moss, Jody Scheckter, Dario Franchitti, John Watson, Murray Walker, Tony Brooks, Eddie Jordan, Nick Mason, Chris Rea, James Martin, Karun Chandhok, Anthony Hamilton and Lord March in attendance on the night.
In 2010, Mario Andretti, Tony Brooks, Jackie Ickx and Ron Dennis were inducted at the inaugural Hall of Fame event, along with founding members Enzo Ferrari, Tazio Nuvolari, Juan Manuel Fangio, Jim Clark, Sir Jackie Stewart, Sir Stirling Moss, Ayrton Senna and Michael Schumacher.
Events 2010-04-19
WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER
WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER
2011-02-11
The new front-runner on Citroen's WRC team joins driving legends Jenson Button and Alain Prost in the Swiss watchmaker's "150 Years of Motor Racing" Celebrations
Already dominant in the most legendary races and racing categories, TAG Heuer now adds World Rally to its "Mastering Speed" podium
TAG Heuer is proud to announce that World Rally star Sébastien Ogier has joined the elite corps of racing champions on the TAG Heuer "Dream Team" of Brand Ambassadors.
The French driver, winner of the Junior Rally Championship in 2008 and now driving for Citroen's top team in WRC, will participate worldwide in TAG Heuer's "150 Years of Motor-Racing" celebrations in 2011, alongside Vodafone McLaren Mercedes star Jenson Button and four-time F1 Champion Alain Prost.
"All the great heroes of motor-racing," said the 28-year-old Ogier, "from Juan Manuel Fangio to Ayrton Senna, have been part of the TAG Heuer legend. Now I'm thrilled to be part of it too, and I will do my best to merit the honor."
After his impressive showing last season with the Citroen Junior Team — including two wins in the WRC Championship — Sébastien Ogier will partner this year with his countryman and seven-time World Champion Sébastien Loeb. After his impressive 4th place overall finish last year, Ogier is widely expected to be challenger for the 2011 WRC title. The thirteen-race season is played out on five continents and kicks off February 10th with the Swedish Rally.
"Signing Sébastien Ogier gives TAG Heuer solid representation in every major arena of motor sports," said TAG Heuer CEO Jean-Christophe Babin. "Adding the World Rally to our existing partnerships with the Vodafone McLaren Mercedes in F1, Audi Sport in Le Mans and Endurance racing, the Automobile Club of Monaco, and our longstanding role as Official Watch of the Indy 500, truly makes us the "Masters of Speed" in the watch industry."
Eyewear 2006-01-01
Inspired by Leonardo Dicaprio, TAG Heuer turns its buildings greener
Inspired by Leonardo Dicaprio, TAG Heuer turns its buildings greener
2011-02-03
In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed an agreement with Swiss energy distributor VITEOS and Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels.
The decision to undertake the feasibility study came at direction of President and CEO Jean-Christophe Babin following Leonardo DiCaprio’s visit of the TAG Heuer factory in March this year.
Today begins the construction of solar roofing for our factories in La Chauds-de-Fonds, Switzerland. Upon completion, the project will represent the largest solar roof on any private company in Western Switzerland.
“Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption” said Babin. “His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer’s 150th anniversary celebration.”
In reaching this decision, many aspects of the company’s sustainable development policy were discussed and several brilliant ideas were proposed. Planair supported TAG Heuer in conducting feasibility studies on the various options. An agreement on the photovoltaic roofs was reached at the end of September. The deal will commit TAG Heuer and VITEOS for a minimum of 15 years for the installation of over 500 photovoltaic panels dispatched on the roofs of TAG Heuer’s four buildings in La Chaux-de-Fonds, Switzerland. The annual production should reach 100’000 kWh. The construction will begin today and continue in December. The new solar fed electric system should start running over the winter.
Jean-Christophe Babin remarked: “The annual production we expect is comparable to 400’000 kilometers with a Tesla electric roadster. We just celebrated our 150th anniversary with the first world tour in a 100% electric car, the TAG Heuer Tesla Roadster. During an eventful Odyssey, we rode over 37’000 km. The math is simple: our electricity production will be equivalent to over 10 trips around the world with an electric car! “
The project, which is expected to cost 750’000 Swiss Francs, is co-financed by TAG Heuer and VITEOS. The photovoltaic panels will be supplied by a European company in order to limit the carbon footprint of shipping the equipment. The deal also includes TAG Heuer’s commitment to the local environmental treaties to reduce the company’s greenhouse gas emissions by 17% over the next ten years, positioning them as a contributor Switzerland’s pursuit of Kyoto Protocol set objectives. With this project, TAG Heuer, mastering time for over 150 years, enters a new era mastering energy.
This announcement coincides with the release of a first Leonardo DiCaprio co-designed mechanical watch, the Aquaracer 500M, which was redesigned by DiCaprio as part of an initiative to raise money in support of the Natural Resources Defense Council (NRDC) and Green Cross International, two of the most influential and effective environmental organizations in the world.
Since DiCaprio joined TAG Heuer’s impressive roster of Ambassadors in 2009, the company has been walking the green line more than ever.
“TAG Heuer is a company that gets it”, declared DiCaprio in a speech in Basel earlier this year. “Because TAG Heuer understands that they have a corporate mission, but also a global mission, a mission that is bigger than all of us. TAG Heuer is a company that has taken a stand for what it believes in… And I’m proud to be here today, celebrating a company that is standing up to give back to environmental non profit organizations alongside me.”
Events 2010-04-19
ALAIN PROST & TAG HEUER BACK TOGETHER
Four-Time F1 World Champion joins Jenson Button on TAG Heuer’s “Dream Team” of motor-sports ambassadors and Formula One World Champions
2011-02-03
“It is great to be back!” said Prost after winning on Sunday December 5th at Val Thorens / French Alps the 1st Race of the ‘’Trophée Andros’’ Ice Championship
“I’ve been a friend of TAG Heuer since my earliest days in F1 and we have worked very closely when I drove for McLaren. It’s a privilege and an honor to be back by being associated with Jenson to commemorate their 150 year-long contribution to motor-sports’’ mentioned Alain Prost.
TAG Heuer is proud to announce that four-time World Champion Alain Prost is re-joining the prestigious dream team of TAG Heuer Brand Ambassadors. The French motor-racing legend, will play a prominent role alongside Vodafone McLaren Mercedes star Jenson Button for the Swiss watch brand’s “150 Years of Motor-Racing” celebrations in 2011.
The return of a TAG Heuer Legend
Alain Prost was wearing TAG Heuer colors and chronographs when he won three of his four FIA Formula One World championships for McLaren in the late 80s. The second most prolific winner in F1 history, Prost took a total of 51 victories, 33 pole positions, 41 best laps and 106 podiums in 199 races between 1980 and 1993. His smooth, relaxed driving style earned him the nickname “Professor” but it was his intense competitive edge that won him the respect of fellow drivers and the admiration of motor-sports fans around the world. In 1999, he received the World Sports Awards of the Century alongside Pelé, Muhammed Ali, Carl Lewis and Steffi Graf.
‘’TAG Heuer has a unique DNA in motor-sports, combining Prestige and Performance. Their iconic products are directly inspired by cars, tracks and drivers. I will work very closely with TAG Heuer designers to develop some specific timepieces’’ stated Alain Prost.
“We are delighted to have Alain back in our team,” said TAG Heuer President and CEO Jean-Christophe Babin. “He represents one of our longest-standing relationships in motor-racing. We backed him during one of the truly golden period of Formula One, when he was battling it out with Ayrton Senna, another prestigious F1 brand ambassador. Later, we supported him in the Andros Ice Race as we will do again in 2011. Now he’s back to help Jenson and the whole TAG Heuer motor-sports partners to celebrate our 150 years of Mastering Speed’’.
TAG Heuer’s association to Grand Prix racing goes back to the 1950s legend Juan Manuel Fangio, a five-time world champion and long-time friend of the brand. In 1969, Jo Siffert was the 1st racing ambassador while in 1971, Heuer was the 1st non technical sponsor to partner with a Formula One team, the mythical Scuderia Ferrari. Since the 70’, TAG Heuer was always associated with the best events, teams and drivers (including Jacky Ickx, Clay Regazzoni, Emerson Fittipaldi, Niki Lauda, Gilles Villeneuve, Ayrton Senna, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, David Coulthard, Kimi Räikkönen, Fernando Alonso and Jenson Button in F1).
For next year’s “150 Years of Mastering Speed” celebrations, TAG Heuer will continue and reinforce its partnership with Vodafone McLaren Mercedes in F1 (27 consecutive years) , with Audi Sport for Endurance races and at Le Mans 24 Hours, with Indy 500 and with Audi, McLaren GT cars as well as Tesla Electric Roadster.
In 2011, Alain Prost, Jenson Button, Audi drivers and young talents from different racing categories will participate in a series of commemorative events, promoting the best of watches, Chronographs and timing equipments inspired by motorsports.
Events 2010-04-19
TAG HEUER CARRERA MIKROGRAPH HEUER
THE FIRST EVER COLUMN WHEEL INTEGRATED MECHANICAL CHRONOGRAPH WITH 1/100th OF A SECOND DISPLAY BY A CENTRAL HAND
2011-02-03
WORLD PREMIERE IN GENEVA
“MASTERING SPEED” EXHIBITION : BEST CARS, BEST WATCHES...
THE FIRST EVER COLUMN WHEEL INTEGRATED MECHANICAL CHRONOGRAPH WITH 1/100th OF A SECOND DISPLAY BY A CENTRAL HAND
World First
TAG Heuer introduces the first ever column wheel integrated mechanical chronograph displaying the 1/100th of a second with a striking central hand allowing an easy reading: the TAG HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph. Entirely designed, patented, developed and manufactured in La Chaux-De-Fonds, "TAG Heuer Haute Horlogerie" workshop also crafting the Monaco V4, this new major innovation from TAG Heuer confirms the company 150 years leadership in mastering ultimate accuracy, speed and high complexity mechanical movements.
With the TAG HEUER CARRERA MIKROGRAPH HEUER 1/100th Second Chronograph limited edition, TAG Heuer celebrates in style "150 years of mastering speed".
COME AND VISIT US
DISCOVER THE MIKROGRAPH AND OUR "MASTERING SPEED" EXHIBITION
Halle Sécheron
Geneva
January 17-20.
Watches 2006-10-05
TAG HEUER AND AUTOMOBILE CLUB DE MONACO SIGN PARTNERSHIP AGREEMENT
The legendary club ACM joins TAG Heuer’s “150 Years of Motor Racing” celebrations
2011-02-03
As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is proud to announce during its Mastering Speed Exhibition in Geneva, a new partnership with the Automobile Club de Monaco (ACM).
TAG HEUER AND AUTOMOBILE CLUB DE MONACO SIGN PARTNERSHIP AGREEMENT
The legendary club ACM joins TAG Heuer’s
“150 Years of Motor Racing” celebrations
The agreement makes TAG Heuer the Official Watch and Chronograph, Eyewear and Timing Partner of the ACM and its events. For 2011, these include some of the most prestigious and glamorous moments in motor sports: the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte Carlo Historic Rally, the Monaco Rally of Alternative Energies and the Monaco Kart Cup.
“Partnering with the Automobile Club de Monaco in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and helping to promote their legendary races throughout the TAG Heuer world.”
“We wanted to work with a prestigious watch brand that is a reference in international motorsports,” said Michel Boéri, President of ACM. “TAG Heuer was the obvious choice. We are already linked with them through the Monaco, the iconic watch worn by Steve McQueen, and we share the same values of prestige and performance. With its unrivalled roster of F1 champion ambassadors, and its heritage of watches and chronographs inspired by 150 years of automobile racing, TAG Heuer symbolizes the best in racing.”
“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance racing, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be — in the pole position.”
Partnership
Discover our Mastering Speed for 150 years mini-web site
Bonhams’ Auction
Wednesday, the 15th of December 2010
2010-12-15
The esteemed auction house Bonhams and the pioneering Swiss luxury watchmaker TAG Heuer are proud to presents the sale of the Haslinger Collection which will take place on Wednesday 15th December 2010 at 101 New Bond Street, London W1. This is the very first time that an auction has been entirely dedicated to the Heuer brand.
This Bonhams’ Auction gives TAG Heuer a great opportunity to celebrate its 150 years by sharing with the world of watch collectors and enthusiasts the brand’s passion and expertise in the art of watchmaking.
The Haslinger Heuer Collection
Wednesday, the 15th of December 2010
To pay tribute to its prestigious heritage and to mark its Anniversary, TAG Heuer designed a unique red Silverstone Calibre 11 Chronograph with a red dial incorporating Jack Heuer’s signature and a “SILVERSTONE-UNIQUE PIECE 1/1 – CALIBRE 11 – 150th ANNIVERSARY 1860-2010 – SWISS MADE” exclusive engraving on the case back, making it a true one-off for the discerning collector.
The watch is estimated to fetch £6,000-8,000 and will be sold alongside The Haslinger Collection of fine and rare Heuer watches at Bonhams New Bond Street saleroom.
All proceeds from its sale will be donated to Green Cross International - an organisation closely supported by TAG Heuer through their brand ambassador Leonardo di Caprio. The charity was founded in 1993 under the initiative of Mikhail Gorbachev to respond to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future for all.
Viewing:
Sunday 12th December, 11am to 3pm
Monday 13th December, 9am to 4.30pm
Tuesday 14th December, 9am to 4.30pm
Wednesday 15th December, 9am to 12pm
Sale:
Wednesday 15th December, starting at 1 pm
Watches 2006-10-05
Victory at the Grand Prix de Genève !
Victory at the Grand Prix de Genève ! TAG Heuer Carrera 1887 Chronograph
2010-11-19
TAG Heuer’s in-house manufactured chronograph wins the “La Petite Aiguille” Best Watch of the Year Award at the 2010 Grand Prix de l'Horlogerie de Genève.
"LA PETITE AIGUILLE" WATCH OF THE YEAR
The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. The prize of “La Petite Aiguille” rewards the best watch of the year whose price is under 5,000 Swiss francs ($5,166USD). The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess.
"This is great victory for TAG Heuer, and for our Honorary Chairman Jack Heuer," said Jean-Christophe Babin, TAG Heuer President and CEO. "Jack is the creative genius behind so many of our icons, among them the Monaco, the Silverstone and, of course the Tag Heuer Carrera. He designed the first Tag Heuer Carrera in 1964 and has overseen every new generation since. This new version celebrates that legacy. It’s a "Grand Classique" re-invented for TAG Heuer’s 150th Anniversary, faithful to the original in design and spirit, but with a radical new "engine" — the Calibre 1887 — which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy."
A masterpiece of modern engineering
The TAG Heuer Carrera 1887 chronograph was developed, and is currently produced and assembled in TAG Heuer’s state-of-the-art facility in Switzerland.
Its star component is the Calibre 1887. A new contemporary mechanical chronograph movement, by TAG Heuer. Not different but more efficient. A new classic in the Tag Heuer Carrera tradition.
"The TAG Heuer Carrera 1887 Chronograph epitomizes TAG Heuer’s pre-eminence in mechanical movement and case manufacturing," said Jack Heuer. "We spent 3 years engineering and developing the movement in a "all-under-one-roof" workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision. This state-of-the-art engineering allows for the production of a true "Manufacture" movement at a very competitive cost — a perfect embodiment of TAG Heuer’s famous "fair cost/fair price" philosophy."
THANK YOU TO THE JURY
Watches 2006-10-05
Welcome Mr Chen Daoming
Welcome Mr Chen Daoming
2010-10-14
A New Face for TAG Heuer.
The Swiss luxury watch brand TAG Heuer appoints Mr. Chen Daoming as the latest brand ambassador.
On October 14, TAG Heuer welcomed Mr. Chen Daoming, who’s one of the most prestigious Chinese actors, as the latest brand ambassador. A grand press conference was organized to announce the news at Beijing MOMA Contemporary Broadway Cinema. Meanwhile, TAG Heuer also launched a new advertising campaign starred by Mr. Chen Daoming.
As one of the most leading actors in China, Mr. Chen Daoming represents a successful man with substance, generosity, dignity and prudent-thinking. He became famous in 1985 by playing a main character in the TV drama The Last Emperor, and in 1990 his work at Fortress Besieged made him as one of the top actors in China. Mr. Chen Daoming continuously challenges himself in his acting career and has played various characters from the ordinary civilians to emperors and lords, all of which are well recognized by the audience. He is not only an actor but a thinker who acts with his soul rather than skills. Kangxi Emperor, the role he acted in the drama Empire Kangxi, can best exemplify Mr. Chen — a man who is courageous, dignified and knowledgeable.
“A man’s greatest fortune is the experience he gains from the everyday life. Every successful character I portray is the foundation for my next role. Even in this fast paced industry, I’m able to relax and reflect, and never give up the pursuit of perfection and idealism. I treasure the hard times, because that is what shapes a man’s values. I pursue creativity and passion in my career and I insist to be true to myself.” Mr. Chen said at the press conference.
TAG Heuer is recognized for its pioneering work and innovation in the watch making industry. Mr. Chen’s constantly pursuit of perfection and breakthroughs in his career echoes with TAG Heuer’s core value, and that’s reason why Mr. Chen Daoming was chosen as TAG Heuer’s latest brand ambassador. . “Mr. Chen is never satisfied with his achievement and he keeps pushing the boundaries. His accomplishments fit well with TAG Heuer’s 150 years watch making legend and pioneering spirit. We expect to pass on TAG Heuer’s innovative and progressive brand spiritto those who are striving on the journey to success”, said Jean-Christophe Babin, TAG Heuer's President & CEO.
WELCOME TO CHEN DAOMING IN OUR AMBASSADORS' TEAM !
Events 2010-04-19
TAG Heuer celebrates its 150th anniversary in Paris
TAG Heuer celebrates its 150th anniversary in Paris, the high point of a historical world tour
2010-09-29
29 September 2010 – The Odyssey of Pioneers, the first world tour of an electric roadster, ended in Paris, at the LVMH Headquarters, with a cortege of artists and celebrities who came together for the occasion. Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel, HRH Prince Albert II of Monaco and Bernard Arnault, President of the LVMH Group, all committed to the same sustainable development goal. The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close.
Driven by Elon Musk, Chairman and co-founder of Tesla Motors, the TAG Heuer Tesla Roadster made its entry into the Atrium at 22 av. Montaigne, applauded by over 400 guests. Jean-Christophe Babin, TAG Heuer’s CEO, was there to also welcome Alain Prost, Jean Todt, Antoine Arnault and Gérald de Palmas, Cécile de Menibus, just to name a few.
"If I count all the World Records of which we are so proud, I reach a total of over 50 patents, which means that every two or three years we have created a milestone in the history of watchmaking. An amazing example of continuity and perseverance in innovation through the generations» declared Jack Heuer, Chairman of the brand. « The Odyssey of Pioneers is proof yet again of our determination to constantly innovate, create, reinvent ourselves. Today, we are also committed to protect the planet" concluded Jean-Christophe Babin.
Other examples of this same pioneering spirit are the Tag Heuer Grand Carrera Pendulum, the first mechanical movement without a hairspring that toured the world on board the TAG Heuer Tesla Roadster, and the Monaco 24 Calibre 36, a concept watch launched in Basel in 2009 that went on sale this year. The first proud owner of this timepiece inspired by racing cars was Leonardo DiCaprio and it was handed to him on stage by Mr Jean-Christophe Babin.
Events 2010-04-19
Selfridges Car Park hosted the Odyssey of Pioneers TAG Heuer & Tesla World Tour
Selfridges Car Park hosted the Odyssey of Pioneers TAG Heuer & Tesla World Tour
2010-09-15
In the car with Sir Stirling Moss was Rupert Penry Jones. They drove the car into the party to the surprise of many celebrities, including Jack Heuer, Ed Hogg, George Lamb, Tom Hiddleston, Jason Isaacs, James Purefoy, Douglas Booth, Chris Barrie, Nick Knowles, Liz McClarnon, James Martin, James Murdoch, Rick Parfitt, Quentin Wilson, Alex Dellal, Jeremy Hackett, James Haskell, Kirsty Gallagher & Paul Sampson, Tamara Beckwith, Lisa Snowdon, Margot Stilley, Holly Valance, Tamara Ecclestone, Robert Llewellyn, Quentin Wilson, Jamie Morrison, Michele Gayle and Charlie Speed.
The car arrived in London on the penultimate leg of its remarkable, zero-emission journey around the world. The electrically-powered supercar is almost at the end of the record-breaking trip which forms part of TAG Heuer's 150th anniversary celebrations. After opening the Start Eco Car parade at Buckingham Palace on Sunday, the TAG Heuer Tesla Roadster was driven by Sir Stirling Moss to Selfridges, to join the 300 guests hosted by TAG Heuer.
As Jack Heuer said in his speech "We are here to show you what we are made of" !
And we did.
Since setting-off from Geneva in January, the TAG Heuer Tesla has travelled to Basel, Monaco, Milan, Budapest, Warsaw, Moscow, Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami and New York - by far the longest journey ever made in an all-electric vehicle. Following London, the car will continue on to Paris for the closing event for a memorable night of celebration.
Events 2010-04-19
TAG Heuer Tesla Roadster in Buckingham
TAG Heuer Tesla Roadster in Buckingham
2010-09-15
The TAG Heuer Tesla roadster opened the Start Eco Car Spectacular outside Buckingham Palace. The Odyssey of Pioneers car was driven by leading entrepreneur and TV's Dragons Den personality, James Caan.
TAG Heuer provided the timing equipment for the day along with a branded start and finish line for the parade of 'eco cars'. HRH The Prince of Wales founded the START Initiative to focus on sustainable living in the UK. In London this was marked by a 'Garden Party To Make A Difference' in the grounds of his official residence, Clarence House.
Next Wedenesday, the Odyssey of Pioneers will stop at Selfridges, London, and TAG Heuer will host there an outstanding event.
Congratulations to the UK team!
Events 2010-04-19
TAG Heuer brand ambassador Maria Sharapova welcomed...
TAG Heuer brand ambassador Maria Sharapova welcomed the TAG Heuer Tesla Roadster to American soil, in Manhattan Beach, Calif.
2010-09-08
The tennis champion, wearing her white TAG Heuer Formula 1 ceramic and stainless steel watch and the TAG Heuer sunglasses she designed, drove the TAG Heuer Tesla roadster around the streets of Manhattan Beach, catching the eyes of beach-goers and fellow drivers alike.
The TAG Heuer Tesla Roadster will remain in Los Angeles until July 29, when it will arrive in Malibu, Calif. for the first American "Odyssey of Pioneers" event and watch exhibit.
TAG Heuer brand ambassador Maria Sharapova welcomed the TAG Heuer Tesla Roadster to American soil, in Manhattan Beach, Calif.
Events 2010-04-19
THE ODYSSEY OF PIONEERS IN BIG APPLE!
THE ODYSSEY OF PIONEERS IN BIG APPLE!
2010-09-01
After a short visit of Manhattan, the TAG Heuer Tesla roadster was driven to the Hamptons, in Amagansett, where TAG Heuer hosted and invitation-only event, held at a private estate. Golden Globe, Emmy and Tony award-winning actress Mary Louise Parker, Musician Charlie Mars, Grammy nominated R+B singer Maxwell, Ed Westwick, star of the hit TV show "Gossip Girls", Hilary Rhoda, supermodel, and Cornelia Guest, New York social influencer and philanthropist, were among the elite guests who came to celebrate our anniversary.
"The Odyssey of Pioneers was a dream : the first world tour of a 100% electric GT car, leading a mythical exhibition of our very best watches and chronographs. Now that the journey step by step reaches its end, the dream becomes reality!" said Jean-Christophe Babin, President & CEO of TAG Heuer SA.
The TAG Heuer Tesla Roadster will travel to London and then Paris for the arrival of its global journey, which will be duly celebrated on the September 29, at the LVMH Headquarters, 22 Montaigne.
At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.
Congratulations to the US team !
Throughout the summer, the TAG Heuer Tesla Roadster was driven accross the US and stopped in cities nationwide, including Malibu, Calif. and Miami, where TAG Heuer hosted exclusive cocktail receptions on July 29 and August 19, respectively. It was the leader of a roadshow exhibiting TAG Heuer historical and current timepieces, celebrating the brand's 150th anniversary. New York was the last stop in the US.
Events 2010-04-19
OLIVIA NEWTON JOHN, JOHN SECADA AND JEFFREY DONOVAN CELEBRATE TAG HEUER'S 150TH ANNIVERSARY...
OLIVIA NEWTON JOHN, JOHN SECADA AND JEFFREY DONOVAN CELEBRATE TAG HEUER'S 150TH ANNIVERSARY AND MIAMI LEG OF ITS "ODYSSEY OF PIONEERS" TOUR
2010-08-19
On Thursday, August 19, 2010, TAG Heuer, the luxury Swiss watch brand celebrated its 150th anniversary and paid tribute to its pioneering spirit at an exclusive “Odyssey of Pioneers” private cocktail party and timepiece exhibition at The Temple House on Miami Beach. At this exciting event, guests enjoyed libations and hors d'oeuvres while mingling among executives and celebrity guests including: Jean-Christophe Babin (President & CEO of TAG Heuer), Philippe Alluard (President of LVMH Watch & Jewelry Division, Latin America and the Caribbean), Olivia Newton John (Actress & four-time Grammy Award-Winning Artist), Jeffrey Donovan (Actor, USA’s “Burn Notice”), and Jon Secada (Grammy Award-Winning artist and songwriter) among others.
Guests also previewed an exhibition of key historical and current TAG Heuer products that underscore the brand’s passion for revolutionizing timekeeping.
Additionally, the TAG Heuer Tesla Roadster was displayed for guests to admire.
Events 2010-04-19
The Odyssey of Pioneers on Malibu Beach
The Odyssey of Pioneers on Malibu Beach
2010-08-14
TAG Heuer CEO and President Ulrich Wohn welcomed guests, especially, Elon Musk, Chairman and CEO of Tesla Motors Inc.
During the event, guests enjoyed cocktails, including Veuve Clicquot Ponsardin, and previewed our exhibition of key historical and current TAG Heuer products that underscores the brand’s passion for revolutionizing timekeeping. The TAG Heuer Tesla roadster was also exhibited.
The Malibu-based event marked the 11th major stop the TAG Heuer Tesla Roadster has made worldwide. In March 2010, TAG Heuer brand ambassador and Academy Award-nominated actor Leonardo DiCaprio kicked off the car’s round-the-world, six-month “Odyssey” in Basel, Switzerland. Since then, the TAG Heuer Tesla Roadster has visited Monaco, the Great Wall of China and India, where Prince Albert, actor Chen Dao Ming and the Maharaja of India, respectively, drove it.
Brand ambassador and tennis champion Maria Sharapova welcomed the TAG Heuer Tesla Roadster when it arrived in the U.S. earlier this month, and drove it along the streets of Manhattan Beach, Calif. Throughout the summer, the car will be driven cross-country and stop in cities nationwide, including Las Vegas, Miami, N.Y., where TAG Heuer will host exclusive cocktail receptions on August 19 and Sept. 2.
The TAG Heuer Tesla Roadster will travel to London and then Paris for the final leg of its global journey. At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.
TAG HEUER AND NOTABLE CELEBRITIES KICK OFF AMERICAN LEG OF GLOBAL "ODYSSEY OF PIONEERS" IN MALIBU.
The entertainment, fashion and media elite came out to celebrate TAG Heuer’s “The Odyssey of Pioneers” last night at an exclusive cocktail party hosted in a private Malibu estate. The invitation-only event drew several celebrities including Twilight star Kellan Lutz, Joe Manganiello from True Blood, Johny Galecki from Big Band Theory, and Tim Daly, star of Private Practice. Renaud Dutreil, Chairman of LVMH Moët Hennessy Louis Vuitton Inc., also made an appearance.
Events 2010-04-19
AFTER LOS ANGELES, THE ODYSSEY CROSSES THE DESERT AND JUST ARRIVED IN LAS VEGAS
AFTER LOS ANGELES, THE ODYSSEY CROSSES THE DESERT AND JUST ARRIVED IN LAS VEGAS: TIME FOR GAMBLING!
2010-08-08
After a 5 hours drive through the desert, it arrived on the famous Strip.
The TAG Heuer Tesla Roadster is now exhibited with TAG Heuer hostorical and current Timepieces at Crystals, in the prestigious CityCenter, where TAG Heuer will soon open a boutique.
Next Sunday, the Odyssey will be on the road again to reach Miami on the 19th of August.
The TAG Heuer Tesla Roadster left Los Angeles yesterday for Las Vegas, continuing the world tour initiated in Basel in March.
Events 2010-04-19
Leonardo Dicaprio promoting his new movie INCEPTION...
Leonardo Dicaprio promoting his new movie INCEPTION in London, Paris and Tokyo, wearing his Tag Heuer Carrera 1887
2010-07-21
Events 2010-04-19
Great celebration of our 150th anniversary in Midtown Tokyo
Great celebration of our 150th anniversary in Midtown Tokyo
2010-07-07
"Before I used to feel TAG Heuer was a watch mostly for men who loves motor race. But now I am aware this Lady Formula 1 goes so well with such a red Prada dress so I can wear it in every occasions" said Anne.
Famous Japanese actress Anne Watanabe drove the Tesla and brought the TAG Heuer Pendulum to its showcase. Jack Heuer, Jean-Christophe Babin and Giorgio Sarne welcomed her on stage.
During the event, Jack Heuer delivered his speech in front of more than 300 VIP, who came to discover the exhibition of our key historical and current products, from the Time of Trip to the Pendulum : " During my years at the helm of the company, I managed just like my father and grandfather, to further develop this highly respected manufacturer of specialty watches into a well know brand. I realise, that many of my initiatives and products have created a solid base, so that my successors were able to build from this base the now world-famous recognised leader in luxury sports watches – TAG Heuer ! I must therefore compliment my successors for their remarkable effort and above all my compliment goes to the entire TAG Heuer team, who since the new ownership of LVMH with our CEO Jean-Christoph Babin and Giorgio Sarne at the helm here in Japan, have really made TAG Heuer a world famous recognised pillar of the Swiss watch industry!"
He also remembered his very first trip to Japan : "I have been in Japan well over a dozen times in my life, but I shall never forget my very first visit in 1972, nearly 40 years ago. In order to learn more about your country, I visited together with the local salesman from Desco, our exclusive Importer/Agent in those years, some of our retail clients in Hokkaido. That is when I learnt to sleep on the floor, on mattrasses you let down from the ceiling, to soake virtually nude in public hot water springs and even to drink the warm blood of a poisoneous snake before eating its grilled body."
The artist Shonosuke Okura entertained the guests with Japanese drum. Okury family legacy has been passed down since the 14th century as one of the Noh (Japanese drum) musical families. Shonosuke appeared on his debut stage at age 9. Besides performing on the traditional Noh stages, he has collaborated with various artists in Japan and internationally. He is a cultural producer who promotes the wonder of Japanese culture abroad.
The exhibition will stay in Midtown Tokyo until Sunday, open to a passionate public. During these 3 days, TAG Heuer banners will dominate the main street of Roppongi, the street in front of the venue. This is the last stop of the Odyssey of Pioneers in Asia. The exhibition and the TAG Heuer Tesla Roadster will after that cross the US, through Los Angeles, Las Vegas, Miami and New York.
Events 2010-04-19
The Odyssey of Pioneers in the Land of the Rising Sun
The Odyssey of Pioneers in the Land of the Rising Sun
2010-07-07
After its prestigious stop at the Shanghai World Expo, the Odyssey of Pioneers just arrived in Japan.
Jack Heuer was there to welcome the TAG Heuer Tesla Roadster.
The 100% electric GT car was shooted today in the Meiji shrine.
Mr.Heuer offered a prayer to God for a safe voyage of TAG Heuer Tesla roadster there and rode the car with a Maiko lady sitting to his next.
Yesterday the roadster was in Shibuya, the fascinating area for young people, crossed the Rainbow bridge and was seen around Tokyo Tower and Akihabara, known as the Electric town.
Tomorrow TAG Heuer will host a prestigious event in Tokyo Midtown to celebrate its 150th anniversary, expecting more than 300 people.
Anne, a famous Japanese actress, will drive the Tesla to stage.
We wish the Japanese team a great event !
Events 2010-04-19
Shah Rukh Khan in London
Shah Rukh Khan in London
2010-07-05
TAG Heuer was delighted to host an exclusive screening of Shah Rukh Khan’s internationally acclaimed film “My Name Is Khan”, at London’s Soho Hotel on Monday 5th of July 2010.
The event marked the DVD release of the film in the UK and was celebrated by a select number of the UK press and VIP’s from the Indian community in London.
Despite being one of TAG Heuer’s most globally renowned ambassadors, Mr Khan still managed to bring his own humble and approachable style to the proceedings, speaking freely and agreeing to numerous photographs.
Congratulations to the UK Team ! Thank you to the Indian team to help coordinate.
Events 2010-04-19
Win a TAG Heuer 150 years book signed by Leonardo DiCaprio
Win a TAG Heuer 150 years book signed by Leonardo DiCaprio
2010-06-29
From June 29th to July 2nd, become a TAG Heuer fan on Facebook and win a TAG Heuer 150 years book signed by Leonardo DiCaprio !
While the Odyssey of Pioneers is celebrated in Shanghai, TAG Heuer runs a contest on Facebook.
To participate, you'll just have to select one out of three possible answers to a question related with the Odyssey of Pioneers.
Do not hesitate to invite friends to play and win the prize, helping to spread the contest on the net.
Winners will be contacted by email, but also announced on the Facebook wall.
In the coming months, we will be organising other contests with the same mechanism and new prizes, to celebrate the stops of the Odyssey.
At the end of the Tour, a final competition with a special prize will close the operation.
Events 2010-04-19
A mythical stop for a legendary Tour
A mythical stop for a legendary tour
2010-06-28
Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.
On June 28, 150 of Shanghai's entrepreneurs, executives and socialties came together to celebrate TAG Heuer's 150th anniversary. In the Monaco Pavilion of the World Expo, they went through the "Odyssey of Pioneers" exhibition, featuring the past, present and future watches of TAG Heuer. The Monaco collection in the Monaco Pavilion : Who could dream a better association?
Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.
Events 2010-04-19
The Odyssey of Pioneers stops at the Shanghai World Expo
The Odyssey of Pioneers stops at the Shanghai World Expo
2010-06-28
TAG Heuer's Odyssey of Pioneers arrived at the Shanghai World Expo's Monaco Pavilion.
A mythical stop for a legendary Tour.
During an exclusive cocktail, Jean-Christophe Babin, President & CEO of TAG Heuer, welcomed on stage young talent and rising F1 star Ho-pin Tung, as well as one of China's most revered actors, Chen Dao Ming.
On June 28, 150 of Shanghai's entrepreneurs, executives and socialties came together to celebrate TAG Heuer's 150th anniversary. In the Monaco Pavilion of the World Expo, they went through the "Odyssey of Pioneers" exhibition, featuring the past, present and future watches of TAG Heuer. The Monaco collection in the Monaco Pavilion : Who could dream a better association?
Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.
Congratulations to the Chinese Team !
Events 2010-04-19
From Beijing to Shanghai
From Beijing to Shanghai
2010-06-16
TAG Heuer's Odyssey takes the road southward on the Chinese continent.
The TAG Heuer's Tesla roadster left the Imperial City of Beijing to continue its journey toward the upbeat city of Shanghai. In Beijing, the 100% electric GT took a ride along the largest historical building complex in China, namely the Forbidden City and its palaces.
It then headed for the second largest, which is the Temple of Confucius, set in Qu Fu, the hometown of this great eastern thinker. There, at sunset, the roadster toured the city and its gems before heading toward booming Shanghai, the trendy side of China, where the Expo 2010 is held under the theme "Better City - Better Life".
TAG Heuer and Tesla will enjoy this exciting metropolis for a week, and even participate in the Expo... but first, on June 16th, TAG Heuer's Tesla roadster stopped by the Bund, the famous riverside street lined with historical buidlings and wharves, and drove by the skyline of skyscrapers overlooking the financial district of Pudong, as well as parked in front of the Shanghai TAG Heuer's boutique.
Events 2010-04-19
CHINESE MOMENTUM BY THE GREAT WALL: TAG HEUER'S ODYSSEY OF PIONEERS MEETS LEGENDARY ACTOR
CHINESE MOMENTUM BY THE GREAT WALL: TAG HEUER'S ODYSSEY OF PIONEERS MEETS LEGENDARY ACTOR
2010-06-10
Best known in western countries for his role in the impressive Chinese production "Hero" ("Ying Xiong"), set in times prior the construction of the Great Wall, he is a successful television and movie star with a charismatic and honorable reputation. Known for his roles as historical legends and powerful men, Chen Dao Ming is also a reliable friend of the brand, who shares TAG Heuer's values of success, passion, and innovation. His upcoming movie, "Aftershock", a disaster movie about the aftermath of a deadly earthquake, comes out this summer in Asia, before a wider release.
Despite his love story with the media and the audience, Chen Dao Ming does not often mingle with the press. It was therefore a honor to share this particular moment of driving performance with him.
Next, the TAG Heuer's Tesla Roadster will reach QuFu, the hometown of the great philosopher Confucius.
Under slight rain, TAG Heuer's Tesla Roadster met the press on June 10 in front of the Great Wall. The occasion was special: in the bucket seat of the 100% electric roadster sat the respected actor Chen Dao Ming.
Events 2010-04-19
THE ODYSSEY OF PIONEERS CONTINUES IN ASIA: THE FIRST 100% ELECTRIC GT CAR TO CROSS CHINA
THE ODYSSEY OF PIONEERS CONTINUES IN ASIA: THE FIRST 100% ELECTRIC GT CAR TO CROSS CHINA
2010-06-08
As a new ambassador of the brand, young Chinese GP2 racing driver and aspiring F1 driver Ho-Pin Tung was proud to tour the city with this fireball of an electric car. Ho-Pin was enthousiastic to present TAG Heuer's Tesla Roadster to the Chinese passerbys. Ho-Pin posed in TAG Heuer fashion in front of the iconic landmarks of the former imperial city.
During this TAG Heuer and Tesla cosmopolitan tour, all aspects of the capital were highlighted: the modern and busy Central Business District, the Beijing National Stadium built especially for the 2008 Olympic Games, as well as the Ming City Wall dating back into the early 15th Century.
Linking history to technology, TAG Heuer's Tesla Roadster will next stop along the Great Wall of China, on its way to the UNESCO World Heritage Site of QuFu, before heading to Shanghai.
Congratulations to the China team and good luck to Ho-Pin Tung on his upcoming races!
For the first time, a 100% electric GT car is about to cross the People's Republic of China. TAG Heuer's Tesla Roadster started yesterday its journey throughout the second largest country by land area in the world. On June 8, it made several appearances in Beijing, the multi-facetted capital of this buzzing country.
Events 2010-04-19
New Aquaracer 500M
New Aquaracer 500M
2010-03-15
The most resistant and reliable timepiece of its generation, it is also one of the most versatile — a high-performance, go-anywhere, do-anything sportswatch that redefines the standard codes and conventions of luxury Swiss watchmaking.
Watches 2006-10-05
TAG Heuer and Tesla Motors launch worldwide partnership
TAG Heuer and Tesla Motors launch worldwide partnership
2010-03-03
Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.
Unveiled this morning at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. "This one-of-a-kind collector's car includes a unique interior, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch to be revealed in Basel on March 18th" explained Jean-Christophe Babin. It also includes a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch.
The interest raised by this new partnership in general and the TAG Heuer roadster in particular has echoed beyond the automotive world : only a few hours after the press conference, google was offering 60'000 references about the topic !
More pictures of the car are available on :
Partnership
TAG HEUER FORMULA 1 Lady steel and ceramic
TAG Heuer Formula 1 Lady Steel and ceramic
2010-01-08
This new model combines the best of both worlds: steel — ceramic; reliable — chic; masculine — feminine. Both versions have sporty steel bezels with ceramic inlay; sapphire glass; and 200m water-resistance. The version with white dial has 60 diamonds Wesselton (0.35 carat in total) set discreetly around the bezel.
Watches 2006-10-05
Monaco Cal 11 1969 Re-edition
Monaco Cal 11 1969 Re-edition
2010-01-05
- CALIBRE 11 WITH ITS RECOGNIZABLE CROWN AT 9 O’CLOCK
- HORIZONTAL INDEXES AND VINTAGE HANDS
- ORIGINAL BLUE DIAL AND “HEUER” LOGO
- SAPPHIRE CRYSTAL GLASS
Watches 2006-10-05
TAG Heuer and Cameron Diaz support UN Women
TAG Heuer and Cameron Diaz support UN Women
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