"We started out as a handful of guys running laps around Central Park in 1970. Now we’re more than 50,000 men and women, and we run through every borough in the city. Almost everyone finishes, because if you’ve made it this far, you’re going to reach down inside and find what it takes to push yourself over the line."Mary Wittenberg, CEO of the TCS New York Marathon. 

Before the New York City Marathon, long-distance running races were hardly spectator sports. Now more than one million people line the course of what has become the world’s most pre-eminent marathon. A destination race for any serious runner, it attracts more than 50 thousand competitors—each determined to give their best, and never crack under pressure. 


Runners participating in the TCS New York City Marathon know they will have to go beyond their limits. And for that, mental strength is key. Like TAG Heuer, they keep pushing their limits further and never crack under pressure.

It was born in Manhattan in 1970, with competitors running loops around Central Park. The entry fee was one dollar, the prizes were old baseball and bowling trophies, and only 55 men finished; the sole female dropped out before the end. Today, it snakes through all five boroughs of New York City and is the largest marathon in the world. In 2013, 50,266 runners completed the New York City Marathon. Some are attracted by the prize purse, which is among the richest in running—but the real draw is the thrill of the experience itself. So popular that entrants are selected by a lottery system, it attracts the best because it demands one’s best, pushing participants to the limit. Like TAG Heuer, it is the path-breaker, that pushes its discipline to new heights of achievement, and never cracks under pressure.