Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.



"Forget magic, there is none. Only hard work will turn your dream into reality. My secret? I work harder than anyone. That’s why I win."

Before Nadia Comaneci, flawless was an abstract concept, imaginable, perhaps, but unattainable.

After her perfect 10 out of 10 scores in the 1976 Olympic Games, the impossible became a thing of the past, and the human race—represented by a tiny, fearless 14-year-old girl from Romania—pushed for the first time beyond the possible, into the realm of perfection.


Like TAG Heuer, Nadia Comaneci's greatest strengths are daring and precision.
Her coach spotted her during a scouting trip to her elementary school in Onesti—a six-year old girl playing at gymnastics with a friend in a kindergarten playground. When he helped her up onto the four-inch-wide balance beam—one of the most terrifying places in the entire world of sports—she not only exhibited perfect balance, ...

but a total absence of fear. He recognized her skill instantly, but also her poise and grace, and absolute confidence in her ability to do whatever she set her mind to. Within a year she was finishing in the top competitive ranks in the country. By 13, word of her gravity-defying new moves and revolutionary dismounts had spread like wildfire through international gymnastics. The Salto Comaneci on the uneven bars, for example: pushing away from the high bar and then somehow performing a straddled front somersault and regrasping the same bar. No other girl in the world could come close to performing this—or even dream of trying—and Nadia did it effortlessly, without even breathing hard. The following year, on the first day of the Olympic competition, she stunned the world by breaking the scoreboard—her perfect 10 had to be written as a 1.00 because no one had ever imagined anyone could earn a perfect score. And then she did it again and again and again, while the entire planet held its breath in amazement. The youngest Olympic gymnastics all-around champion, she has forever changed the meaning of what a perfectionist is. She is a true path-breaker who refuses limits and, no matter what, never cracks under pressure.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.