MONACO V4 watch
The Monaco V4 is the world’s first watch with belt drives, linear mass and ball bearings. Industrialized and entirely hand manufactured in TAG Heuer workshops, this double patented timepiece is the next step forward in the evolution of TAG Heuer’s iconic squared-faced Monaco — the audacious chronograph first seen on Steve McQueen’s wrist in the 1970 race film classic, Le Mans. This breakthrough innovation redefines the accepted conventions of watch engineering and aesthetics.
Revolutionizing the fundamental principles of mechanical watchmaking
The Red Dot Design Awardis a significant international prize awarded for product design by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The goal of the prize is to award quality and leading innovations in the field of product design.
The revolutionary Monaco V4 - with the world’s first belt-driven movement - is showered with international design awards. Among them is the Red Dot Design Award 2005. The award is given for innovative product design by the Design Zentrum Nordrhein Westfalen.
By replacing the traditional pinion and gear transmission with a belt-driven movement, the Monaco V4 overturns the traditional rules of watchmaking. This reinvention of the mechanical watch required a parallel reinvention of the tools and techniques used to create the groundbreaking timepiece.
The Red Dot Design Award is a significant international prize awarded for product design by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The goal of the prize is to award quality and leading innovations in the field of product design.
Competition is stiff : there are more than 11,000 entries from 61 countries. Named after the Red Dot Museum in Essen, where the annual prize ceremony takes place, the Red Dot Design Award is handed out in three categories : Product design/ design team, Communication design and Design concept.
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