Best watches for men and for women
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one and the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Caliber 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to the best watches for men and for women.



"If I'm free, it's because I'm always running."

Before Jimi Hendrix, guitar playing was a tame affair—one hand on the frets, the other strumming and plucking the strings.

Jimi turned it upside down, played it with his teeth, behind his back, and he set it on fire—just as he did rock ‘n’ roll—changing forever the course of music. The demands that the business put on him were intense but he stayed true to his art. Only the music mattered.


Jimi challenged convention and confronted the establishment, just as TAG Heuer challenged the classical image of the gentleman’s watch
Seattle 1942, London,1970: in 27 short years he pushed his instrument—and his life—to the limit. In the last four he started a revolution. No more squeaky-clean pet sounds; his was a blurring, blaring fuzz of ravishing feedback—symphonic ribbons of raw sound like nothing heard before...

The sound of euphoria and the noise of bliss, it was the music of freedom, and it became the soundtrack of an era. Jimi developed a level of virtuosity that eclipsed every electric guitarist before and since, pushing electronic experimentation into the beyond. That he practiced more than anyone on earth wasn’t what set him apart, or that he wore velvet pants and jewel-studded vests when everyone else wore jeans and t-shirts. Or that, as an African-American who was quarter Cherokee, he transcended race in an America grappling with civil rights. It was because he turned things upside down. Literally. Like the right-handed Stratocaster he flipped around and restrung for his left. Like the Star Spangled Banner he closed Woodstock with a patriotic anthem turned iconic anti-war hymn. Like TAG Heuer, he was a path-breaker who refused limits and, no matter what, never cracked under pressure.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.