Like TAG Heuer, she sets her own goals, makes no compromises, and never cracks under pressure.
Born into a musical family in Shanghai in 1991, G.E.M. displayed her talents early—
singing three octaves at five, performing live on television at seven, composing catchy pop songs at ten, and passing the top conservatory exam for classical piano at 13. At 16, her debut album won 10 music industry awards. Her subsequent run of number one hits is unprecedented in China, as is her loyal fan following, in China and around the world. The country’s top-selling female artist, with two sold-out world tours under her belt, she strives to live up to what G.E.M. stands for — Get Everybody Moving. What sets her apart, however, is not just talent, the sheer joy we hear in every gorgeous note, but her total dedication to her craft. Like TAG Heuer, she sets her own goals, refuses all compromises, and will never crack under pressure.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.