"You should always strive to be the best, but you should never think that you already are."
Fangio became a legend by winning the World Championship of Drivers five times. A superlative track record achieved by the greatest displays of skill and daring ever seen; the greatest driver of all time.
Like TAG Heuer, he redefined the limits of his field and never cracked under pressure. His first race, at 18, in 1929, was on a dirt road in his native Argentina, behind the wheel of a Ford taxi. Soon he was winning the most dangerous endurance circuits ever raced, 10,000 kilometres on snaking roads with no pit stops or mechanics across the spine of the Andes, from Buenos Aires to Lima, Peru, and back again...
The glamour of Grand Prix lured him to Europe, thus beginning the most impressive career in motorsports: 24 World Championship Grands Prix from 52 entries, 29 pole starts, 48 front row starts—all three stats unequaled to this day. He also racked up the most World Championships with the most teams—Alfa Romeo, Ferrari, Mercedes and Maserati. It was in a Maserati that he suffered his worst moment, a somersaulting spinout into a dirt bank at Monza in 1952 that snapped his neck. The crash was caused by fatigue, not because of age, but because he had driven non-stop from Paris the night before, having missed connections following a race in Belfast. Near death, he held on and clawed back, returning to the Grand Prix the following season and finishing second overall. Four more World Championships followed, capped by his last in 1957, at the age of 46. He was still driving into his 80s: when his driver’s license was revoked because of age, he challenged the licensing department to a 400km race between Buenos Aires and Mar del Plata. Guess who won. El Maestro, the path-breaker, a man driven, like TAG Heuer, to pursue greatness, to refuse limits, and never crack under pressure.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.