For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.
For more than 150 years, TAG Heuer chooses its challenges, then pushes past them. It has led, never followed. TAG Heuer has been a path-maker. And a Time Changer.