David Guetta THE EDM ICON

A UNIQUE ROAD TO SUCCESS

Before David Guetta, most DJs were isolated up in their booth, quietly pulsing to beats in the dark. Now they are the life and soul of the party. And none more so than the undisputed king of EDM. 

One of the best selling electronic music artists of all times, he is also one of the largest online following on the planet, with an unparalleled social reach in the music industry. Music is his life, his reason to be, but David Guetta controls its tempo and never cracks under pressure. 

...LIKE TAG HEUER'S

David Guetta is the undisputed king of the electro night, he knows how to control the tempo. Like TAG Heuer, David Guetta never slows, but pushes forward, to the beat of his own drum. He doesn's crack under pressure.
Born in Paris in 1967, David Guetta started doing DJ sets in his early 20s, back when the city’s DJs were hidden from view and considered secondary talents. 

Soon he was front and center, giving life again to nightclubs across the city and soon festivals across Europe, from Berlin to Ibiza. Today, he sells out stadiums around the world, composes for and collaborates with the biggest names in hip-hop, pop and electro. He has sold over 9 million albums and more than 35 million tracks globally. Add to this the clubs, bars, and restaurants he’s run and given life to, and you get a sense of not just how golden the Guetta Touch is, but how intensely committed the man behind it is. Like TAG Heuer, David Guetta never slows down, never tires, but always moves forward, to the beat of his own drum. He is a true path-breaker who refuses all limits and never cracks under pressure.

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OTHER AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.