BUNDESLIGA BIG PICTURE

A UNIQUE ROAD TO SUCCESS

Since its foundation in 1963, the Bundesliga has been writing an unparalleled success story. With a rich history and excellent playing standards, the German Bundesliga has become one of the world‘s premier sporting leagues. More than 6.5 million Germans and spectators in over 200 countries follow the Bundesliga on TV regularly. German professional football consists of 36 professional clubs in the Bundesliga and the second division, Bundesliga 2, (18 clubs in each division).

TAG Heuer became the first Official Timekeeper and Official Watch of the Bundesliga last season. Now, the season 2016/2017 is about to start. Who will win the championship and who will need to go through relegation? Which team will shine, who is not going to crack under pressure? We may for sure expect moments full of passion and emotion - not the only attributes TAG Heuer and Bundesliga share.

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Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena, a creative, cutting-edge partnership using brand new digital media

The brand motto, #DontCrackUnderPressure, will be incorporated at all levels, from the highest and most visible to the promotion of young talent and the upcoming generations. Let the games begin!

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