Materials

Stainless steel

The stainless steel used for TAG Heuer bracelets and cases is one of the best alloys available at the present time. It is obtained by a special smelting process that gives it very high strength and excellent anti-magnetic properties. Its low carbon content makes it particularly resistant to corrosion by acids found in the sea and in perspiration.

Steel and gold bracelets

Each TAG Heuer series has its own highly distinctive bracelet that fits perfectly with the style of the case. These metal bracelets meet all the comfort, security and reliability requirements of an authentic sports watch. On certain models they are fitted with a double-security clasp.

Clasps

Our bracelets are fitted with a double-security clasp designed to prevent the loss of the watch even when the bracelet is opened accidentally. Some of our models with leather straps have a pin buckle. This allows the watch to be put on and taken off easily without damaging the strap.

Black Finish

A fine ceramic coating is deposited on the stainless steel using the PVD process. Unlike classic electrolytic or chemical processes, this produces the coating by condensing a metal vapor in a partial vacuum. The coating, essentially composed of titanium carbide (TiC) increases surface hardness (and therefore scratch-resistance) as well as corrosion-resistance.

Polishing

Polishing makes the metal sparkle and a final hand buffing produces a surface that reflects the light like a mirror. However, polished surfaces are somewhat delicate and any traces of friction or scratching are visible immediately. For a watch that will be used intensively, a fine-brushed finish is recommended.

Fine Brushing

The surface of the metal is fine-brushed to produce a soft, silky finish. This creates subtle color nuances of tone that enhance the shape and volume of the design. A fine-brushed finish is perfectly suitable for all normal uses of a watch.

Leather straps

TAG Heuer uses several different leathers: calfskin, alligator. Alligator leathers come exclusively from breeding farms and are assembled, sewn, cut, or padded by highly qualified craftsmen. Remember that the colors have a tendency to change slightly over time

Sapphire crystal

All our watches are fitted with sapphire crystal. This is cut from a polished slice of solid sapphire that has been created by the fusion and crystallization of alumina. Sapphire is so hard that only a diamond can scratch it.

Diamond

In its jewelry models, TAG Heuer pays great attention to the criteria that make a diamond unique: its size, color, clarity and weight. Each stone is verified by gemologists before being set by hand using binoculars in strict accordance with professional standards. The setter first ensures that the diamonds are all identical in size and that the table, or face, of the stone is parallel to the base. These principles are essential to the beauty and the quality of the setting and enable another inspection of the stones.
TAG Heuer jewellery models undergo rigorous quality testing to ensure that the diamonds will not become loose.

The diamonds are then positioned in the claws machined into the steel or gold, and fixed onto the watch. TAG Heuer jewelry models all undergo rigorous quality testing. They are immersed in soapy water and subjected to ultrasound waves to ensure that the diamonds will not become accidentally detached.

Trustee of exceptional cultural heritage for 150 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepieces creations.
Discover our engagements

Solid 18 carat gold

For its most prestigious models, TAG Heuer uses solid 18 carat gold. This alloy offers the ideal balance of beauty and hardness while remaining unaltered by air and water.

Trustee of exceptional cultural heritage for 150 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepieces creations.
Discover our engagements

Rubber straps

Our rubber straps are outstandingly comfortable to wear. They have a unique, silky finish. Specific treatments (particularly anti-UV) give them better wear-resistance than leather. Rubber is a high-tech, water-resistant material that can be designed to fit perfectly with the case, similarly to Formula 1 tires