2008 Pioneering Time TAG Heuer 360 museum

TAG Heuer unveils his new exhibition area, the TAG Heuer 360 museum, a historical and avant-garde gallery dedicated to the glory of its exceptional heritage. Inaugurated in La Chaux-de-Fonds on January 30th, 2008, during a ceremony attended by many personalities, this location offers visitors a unique audiovisual experience. Distinguished both by its architectural concept and by its circular scenography, it exhibits 150 years of a watchmaking saga dedicated to mastering infinitely small times. Visitors will discover the technological and aesthetic innovations applied to sports timekeeping as well as to wristwatches, and which have represented major milestones in the history of Swiss watchmaking.